Mamaprenista Founded, Doctor Formulated with Whitney Poma of Momful

August 2, 2022

If you’re a new mom you know how stressful it can be when you start breastfeeding. There is a constant worry that your baby may not be latching well or eating enough. You may wonder if your breast milk has enough calories and nutrition for your little one. You may even start to question your own nutrition and how it affects your newborn. 

Our guest on today’s episode is Whitney Poma, founder of Momful. Momful is a breastfeeding mom’s best friend when it comes to nutrition supplementation. In this episode, Whitney talks about how she came up with the idea to start Momful, the void in the market that it fills, and so much more. 

“Nobody said anything about my nutrition. And I felt like somebody had withheld information from me. And you’re right. That’s why I started Momful, to tell that story so that other people heard the same thing. And they didn’t get this far into a challenge without knowing.” – Whitney Poma

This Week on Startups in Stilettos:

  • What led to Whitney starting Momful (1:43)
  • What products Momful offers and what they help with (6:39)
  • Her advice for entrepreneurs just getting started (9:58)
  • Whitney’s question about imposter syndrome (15:36)
  • The percentage of breastfeeding women Momful can help (23:24)
  • Whitney’s question about building community (24:52)
  • Whitney’s top tip for entrepreneurs and entreprenistas alike (28:01)

Resources Mentioned:

Our Favorite Quotes:

  • “Every day put a little timer on your phone and spend 30 minutes on your idea. And just take the next step.” – Whitney Poma
  • “I can hardly keep enough nutrition in my baby. What do you think my nutrition looks like? And then it was like ‘ding, ding, ding you are your baby’s nutrition.’” – Whitney Poma
  • “I am really excited about sharing my passion with other people that are passionate about serving breastfeeding moms and helping the 60% of women who don’t breastfeed as long as they want to meet their goals that they set for themselves with breastfeeding.” – Whitney Poma
  • “So Momful is mama founded, doctor formulated.” – Whitney Poma

Connect with Whitney:

Connect with your Startups in Stilettos hosts:

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