Robyn Mermelstein started her career working in PR, but soon realized that she wanted to see more of the processes she was a part of. It’s been a long time since that realization, during which she’s held high level marketing roles in Bliss, Jurlique, the Hain Celestial Group, Babyganics, and, most recently, PM Pediatrics. She’s also raising two daughters.
How has she done it? In today’s episode Robyn spills her secrets, which include but aren’t limited to positivity, determination to make the best of any situation, and a solution-orientated attitude. Along the way, she touches on the importance of mission and culture, what to look for in a new hire, raising a family while in a career, reacting to the unexpected, and much more.
I’m never the smartest person in the room. But I’m the person with the best attitude in the room.”
“I wake up in the morning and I want to have the best day I could possibly have every day.”
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To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.
Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
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Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
Get featured on our podcast as an Entreprenista League member
Interested in being a podcast guest? We’re accepting applications from Entreprenista League members who want to share their stories.
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Highlights
- Maternity leave
- The ability to speak to both sides of a brand
- Hiring people that balance you out
- The importance of positivity
- Conducting successful Zoom meetings


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