.png)
Michelle Cordeiro Grant is the founder and CEO of Lively, a lingerie and swimwear company. She studied finance but decided not to pursue it and joined the lingerie department of the Federated Merchandising Group. After discovering her love for the field, she became Director/Senior Merchant for Victoria’s Secret and, after deciding she didn’t want to have to choose between family and work, eventually went on to found Lively. She sold the company in 2019 but has kept her position as CEO. Today, Lively is a worldwide lingerie brand.
Michelle joins us today to talk about the experience of launching and running Lively, from coming up with the idea to selling the comapny. She talks about what to keep in mind when approaching investors and the importance of following the path that appears before you. She shares her experience of selling Lively and offers tips for people taking the same step. She discusses the importance of her personal life and how she makes sure her work life doesn’t drown it out. She talks about being honest about your limits and being comfortable with saying no when you need to. She also shares lessons she’s learned about taking mistakes and the unexpected in stride instead of stressing needlessly about them.
“Don’t be intimidated by the process; understand it.”
“We don’t see the world as problems; we see it as puzzles.”
Say “Hello!” To DigiCards™
Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?
If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.
Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.
Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.
To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order.
Get In Touch!
Hey Entreprenistas! If you don’t want to miss an episode, check out our new texting service.
You can now text us at (561) 468 3997 to be the first to know about new episodes, access exclusive content, and reach out with any questions you have for us.
Drop us a text - we can’t wait to hear from you!
Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
Guests
Michelle Cordeiro Grant
CEO of Lively
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
Courtney Spritzer
Co-founder of Entreprenista.
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
Join 2,000+ supportive, ambitious founders in the
Highlights
The Latest
Six Cash Flow Tips for Women Founders From Our Member Dinner
What happens when women founders get candid about money? Inside our Miami members-only dinner with Fundwell, where real conversations led to practical business advice.
Cassie Hughes, Grow Marketing: Pioneering Experiential Marketing for 25 Years
Automate Your Site with a 1-Month Free Trial
Kartra