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Hosts
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Richelle is a pharmacist with extensive management and corporate experience at Target Corporation, specializing in recruitment, acquisitions, leadership, and operations. She is the Co-Founder and Former Director of Corporate Development at American Pediatric Dental Group, which she exited for eight figures, and Co-Founder of HealthBiz Mastery, an online health business course for healthcare providers, and the HealthBiz Connect community. A recognized business expert and NBC contributor, she’s been featured on GMA, CNN, Pix 11, Good Day Washington, to name a few. Richelle is also the co-author of The Power Couple.
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Highlights
- What inspired Elisa to launch COVEDOZA
- From ideation to launch: How Elisa initially began collaborating with international artisans
- How Elisa educated herself on navigating import and shipping challenges with international suppliers
- How Elisa created a revenue-sharing model to support the artisans as well as her company
- What kept Elisa inspired and motivated to continue building COVENDOZA
- Applying for grants and creating a crowdfunding campaign
- Tips for creating your first crowdfunding campaign
- Marketing strategies Elisa used to promote her business
- Understanding how grants work and how Elisa used the grand funds to grow her COVEDOZA
- How to find small business grants in your area and state
- Strategies to increase brand awareness and identifying the best ways to connect with reporters
- What’s next for COVEDOZA and the inspiration behind the “It’s Me Season” apparel collection