Monica Fullerton is the Founder and CEO of Spouse-ly, a central hub for driving support for entrepreneurs in the military and first responders community. She holds a Bachelor of Arts in Multi-Media Journalism and a Master of Business Administration and Marketing from Lynn University. As an Air Force spouse, twin mom, and entrepreneur, Monica wanted to strive for a greater purpose with her business idea. She has been named a trailblazer in Tech by Military Spouse Magazine, Forbes Next 1000 List, and one of the MIGHTY 25 most influential leaders supporting the military community.
Today, Monica shares what inspired the idea behind Spouse-ly and how it helps members of the military and their families. She reveals how she found creators for her platform and critical learnings from initially testing her idea in a Facebook group. She highlights some of the big wins Spouse-ly has celebrated along the way and how networking and community has helped her business grow. We also explore how you can find the balance between raising brand awareness and sharing your mission and how to expand your team when bootstrapping your business.
“Just taking that first step of getting out there and getting in front of people that are your possible customers or vendors, whatever it might be, is the first step of pushing forward.”- Monica Fullerton
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Hosts
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Richelle is a pharmacist with extensive management and corporate experience at Target Corporation, specializing in recruitment, acquisitions, leadership, and operations. She is the Co-Founder and Former Director of Corporate Development at American Pediatric Dental Group, which she exited for eight figures, and Co-Founder of HealthBiz Mastery, an online health business course for healthcare providers, and the HealthBiz Connect community. A recognized business expert and NBC contributor, she’s been featured on GMA, CNN, Pix 11, Good Day Washington, to name a few. Richelle is also the co-author of The Power Couple.
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Highlights
- What Spouse-ly is and what inspired the idea
- How Monica built the foundation of her business and found creators
- Key lessons Monica learned from testing her business idea in a Facebook group
- The key thing Monica didn’t know about launching a business
- Some of the big wins that Monica has celebrated along the way
- How Monica invested in PR and outreach for her business
- How networking and community helped Monica to share her story and mission
- Finding the balance of sharing your core mission and raising brand awareness
- How to scale your team when bootstrapping your business
- Where Spouse-ly is headed and what Monica is excited about for her company