Launching a Timeless Luxury Candle Brand with Cassity Brown of St. Brown & Co.
March 4, 2022
Cassity Brown is the owner and operator of St. Brown & Co., a luxury candle brand based in Orange County, California offering hand-poured luxury candles made with a vegan wax blend. As the daughter of entrepreneurial parents, Cassity was inspired to launch her company out of a desire to create a timeless, luxurious brand of her own – as well as a dash of ‘divine intervention.’. She holds a Master’s degree in Business Administration from the George L. Argyros School of Business and Economics and has recently launched a business consultation company aimed at helping entrepreneurs achieve tangible solutions to some of their most complex challenges.
Cassity joins us today to share the inspiration behind launching her luxury candle brand, St. Brown & Co., and the lessons she’s learned along the way. We discuss the trial and error phase of launching her signature line of products, the marketing strategies she explored when starting the business, and how she eventually branched out to offer her products to wholesale customers. She highlights the importance of staying open to change and being fearless about asking questions. We also discuss strategies to pitch your business to media publications and what inspired Cassity to launch her consulting company.
“When you make pivots – it’s always to make the brand better. That’s never a bad thing.” – Cassity Brown
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
This week on Startups in Stilettos Podcast:
- The inspiration behind launching St. Brown & Co
- How growing up in an entrepreneurial family impacted her decision to launch her company and how her family responded to her desire to start a business
- The trial and error phase of launching a startup candle company
- The importance of being open to change and listening to your gut instincts as a startup founder
- The day Cassity officially launched her company
- Marketing techniques Cassity used to promote her new startup
- Networking and working with wholesale suppliers and shop owners
- Creating a wholesale deck for product-based entrepreneurs
- Being fearless about asking questions
- The importance of having a mentor
- Connecting with and pitching to media publications for feature articles
- What inspired Cassity to launch her consulting business and the three-part consulting method she uses when working with entrepreneurs
Our Favorite Quotes:
- “The parallels with candlemaking itself being a creative and scientific process – that’s the same with business.” – Cassity Brown
- “Keep digging. Keep trying to find the answers to what you’re looking for.” – Cassity Brown
- “Connect with the people that are willing to share.” – Cassity Brown
Connect with Cassity Brown:
- St. Brown & Co.
- Cassity Brown Business Consultant
- St. Brown & Co. on Pinterest
- St. Brown & Co. on Instagram
- St. Brown & Co. on Facebook
- Cassity Brown on LinkedIn
- Cassity Brown on Instagram
Connect with your Startups in Stilettos hosts!
- Stephanie Cartin on Instagram
- Stephanie Cartin on LinkedIn
- Jessica Abo on Instagram
- Jessica Abo on LinkedIn
- Learn more about Jessica Abo here
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We can’t wait to welcome you, support you, and be part of your business journey!
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