Launching a Skincare Startup Amid a Pandemic with Sophia Hutchins

Sophia Hutchins is the Founder and CEO of Lumasol, a skincare company devoted to designing products to inform and protect their customer’s health. Their unique sunscreen formula revolutionized the way consumers protect their skin from harmful UV rays and has been featured in media publications like Forbes, The New York Times, and Allure Magazine. Sophia began her entreprenista journey soon after earning her Bachelor’s degree in Economics from Pepperdine University. In March 2019, she successfully closed her first round of venture funding. Prior to starting her venture, she served as the CEO of the Caitlyn Jenner Foundation. When she’s not busy growing her company, Sophia can often be found speaking and advocating for women and women’s equality in the workplace.

Sophia joins us today to share why she decided to revolutionize the skincare industry and how she launched Lumasol shortly after graduating from college. We discuss her experience with launching her brand in the middle of the COVID-19 crisis, the challenges and obstacles they endured during the launch, and how they pivoted their marketing strategy amid the pandemic. We discuss the lessons she’s learned about building her team and developing her company culture. We discuss the challenges she’s experienced by receiving negative press attention from tabloids, why she lives by the mantra to never be afraid of being told ‘no,’ and how she continues to power through the ‘no’s’ to receive a ‘yes.’ She also shares an insider’s peek into the innovative new product ideas Lumasol plans to launch in the future.

“Don’t be afraid to be told ‘no’.” - Sophia Hutchins

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