Ilana Fischer of Whisps - Getting to Yes
February 10, 2020
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Getting to “yes”.That’s been a mantra that has driven Intraprenista-turned-Entreprenista Ilana Fischer, cofounder and CEO ofWhisps, to turn a simple idea (to turn an ingredient into a snack) into an amazing, and delicious, company, and a new food category. Eventually this led to spinning it off from her employer. NowWhisps, the tastiest cheese crisps you’ve ever tasted, is up to five flavors, sold in major retailers from Costco to Amazon to Target, and growing fast! Ilana joins Socialfly Co-Founders Stephanie Cartin and Courtney Spritzer for a conversation about her career and describes her journey to success, including how theWhispsteam had to pull a launch of a new flavor, and why the solution led to creating an exclusive cheese of their own; the challenges and joys of being a mom who is an entrepreneur; why a tragedy makes Ilana appreciate what she has now, and why her heart has been stretched two ways; managing a major rebrand; tips for hiring the right team; and, what Mindy Kaling has taught Ilana. Plus, a surprise!
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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