How to Write, Design, and Sell Your Book with Yobe Qiu of By Yobe Qiu
May 9, 2022
Podcast (stilettos): Play in new window | Download (Duration: 23:23 — 32.1MB)
Yobe Qiu is an author, educator, and serial entrepreneur. She holds a bachelor’s degree in Education from The New School and a Master of Science (MS) in Early Childhood Education and Teaching. After identifying a need for more multicultural books, Yobe created her own children’s books featuring Asian characters and cultures. Yobe helps female entrepreneurs to launch and grow their educational businesses.
Today, Yobe shares her journey from educator to entrepreneur and how she helps women bring their children’s book ideas to fruition. She shares the channels she uses to publish and sell her books and some of the early lessons she had to learn. She reveals how her business structure has evolved and the services she offers her clients. We also share some tips on pitching to media outlets and how delegating is an essential skill for growing any business.
“It’s like putting any products out. This is no different to any other product, it’s just different platforms we have to learn.” – Yobe Qiu
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This week on Startups in Stilettos:
- How Yobe helps women bring their ideas for a children’s book to market
- The channels Yobe uses to publish, market, and sell her books
- The challenges Yobe faced early on in her business
- Important lessons Yobe had to learn when building her businesses
- How the structure of Yobe’s business has evolved
- The services Yobe currently offers to her clients
- Tips on pitching to media outlets to promote your books
- Why becoming a good delegator is essential for growing any business
- How being part of the Entreprenista League has impacted Yobe’s business
Our Favorite Quotes:
- “I would never think I would go this far a year and a half ago when I just decided to do it.” – Yobe Qui
- “Folks love multicultural books, and folks love to learn about other cultures and stories. They just don’t know what books are good.” – Yobe Qiu
- “Make as many headlines as possible, then marry those headlines to different outlets.” – Jessica Abo
Connect with Yobe Qiu:
- By Yobe Qiu
- Book: Our Moon Festival: Celebrating the Moon Festival in Asian Communities
- By Yobe Qiu on Instagram
- By Yobe Qiu on Facebook
- Yobe Qiu on LinkedIn
Connect with your Startups in Stilettos hosts!
- Stephanie Cartin on Instagram
- Stephanie Cartin on LinkedIn
- Jessica Abo on Instagram
- Jessica Abo on LinkedIn
- Learn more about Jessica Abo here
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