“It's all about, you know, investors are going to be looking at your background and whether they believe in the idea. Sure, but are you going to be able to execute on this idea?”
In this episode of Entreprenista, we sat down with Lauren Picasso, founder and CEO of Cure Hydration, a plant-based hydrating drink mix based on the World Health Organization's standard for Oral Rehydration Solution but updated for a modern lifestyle. Inspired by her experiences as an endurance athlete, Lauren created Cure to offer a healthier alternative to traditional sports drinks. Before becoming an entrepreneur, she was the marketing director at Jet.com, where she helped scale the company to over 10 million customers before its acquisition by Walmart. Lauren's resume also includes roles at Rent the Runway and Bloomingdale's. Under her leadership, Cure focuses on providing clean, effective hydration solutions using science-backed formulations. Tune in to hear how Lauren’s entrepreneurial spirit was evident from the start, how her early roles shaped her career path, and her very personal inspiration for launching Cure Hydration.
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Guests
Lauren Picasso
CEO of Cure Hydration
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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