Due to growing up on a farm, hard work and determination was instilled in Janna from a young age. Even though she had a successful career in sales and marketing, the beauty industry kept calling her name. So she took those childhood traits and her love for skincare, and created one of the most recognizable clinical skincare companies in the world, IMAGE Skincare.
In today's episode, we sit down with Janna Ronert, founder of IMAGE Skincare, a paraben-free clinically backed skincare company that has dominated the global market. Janna shares the importance of clinical studies, her secret to an amazing sales team, her biggest lessons, and so much more. If you're looking to take your business to the next level, this is the episode to listen to!
"I always had this passion for beauty. So secretly at night, I went back and I became an esthetician and I got into the esthetician world and I decided to go into the skincare world." - Janna Ronert
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
If you’re looking to take your business to the next level:
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Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- Janna shares how her childhood helped lead her into her business 3:09
- The first steps Janna took to launch her skincare business in 2003 5:42
- Janna talks about how long it took for her company to gain traction 9:40
- Janna shares how her second business aligns with her first and what she has done differently this time 11:18
- Janna talks about what she has learned about building her team 17:05
- Janna gives tips for setting up a sales team 25:14
- Janna shares why she partnered with a private equity firm after 10 years of owning the company by herself 29:11
- Rapid fire questions 33:42
- Janna talks about her biggest learning lessons 35:03
- How Janna manages her life with her business 39:08
- The mantra Janna lives by 40:48