From Ice Cream to Breadwinning with Bethanie Baynes, Director of Strategic Partnerships at Google and Founder of Breadwinning Women

Founder of Breadwinning Women and the host of the Working Wife

June 25, 2021

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After being drawn to the company by a promise of free ice cream seventeen years ago, Bethanie Baynes is now Google’s Director of Strategic Partnerships. She is also the founder of Breadwinning Women and the host of the Working Wife, Happy Life podcast.

Today, Bethanie joins us to share how she climbed the corporate ladder over the years by establishing and nurturing relationships and how she’s giving back with Breadwinning Women. She talks about the community she wishes she had when she first started at Google and the career-changing piece of advice her first manager at Google ever gave her. She discusses the difference between being reactive and proactive in an interview and shares impactful ways you can share your accomplishments with your manager. She also discusses how you can make running your own business and being the breadwinner work for you.

“People make different choices in life that lead to different outcomes. It doesn’t mean they’re better or worse. It’s just why people are interesting, and that’s why life is interesting.”

- Bethanie Baynes

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Check out eCornell!

Are you looking to take your brand to the next level or brush up on today’s most cutting edge social media strategies? If you’re a regular listener, you know that these strategies are key, and they all start with an efficient and results-driven strategy.

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Guests

Bethanie Baynes

Founder of Breadwinning Women and the host of the Working Wife

Hosts

Stephanie Cartin

Co-founder of Socialfly and Entreprenista.

Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.

Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.

Courtney Spritzer

Co-founder of Entreprenista.

Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.

In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.

In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.

As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.

She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.

Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.

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