Crystal Etienne_Square

From an Idea to a Successful Business with Crystal Etienne

February 15, 2021

Entreprenista
From an Idea to a Successful Business with Crystal Etienne
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When Crystal Etienne launched Ruby Love, she was looking to solve a personal challenge by designing leak-free period protection. Fast forward to today, Crystal has disrupted the femtech space with her innovative underwear and swimwear products, and joins us to share her story! You’re about to hear how she built her business from the ground up through an innovateive social media strategy, fund raising, and staying true to her mission. 

Coming up, you’ll hear:

  • Crystal’s “aha moment”, and when she realized she could make a difference with her product
  • The importance of SEO in her early days of marketing the company
  • Launching her brand online and getting the attention of her first customers
  • Her biggest mistakes in business
  • Why raising venture capital isn’t personal, but a business transaction
  • What excites Crystal about 2021, including new launches and
  • How Crystal unwinds outside of work, and her best tips to balance motherhood and building a business