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Drinks with Friends with Julie Stevens of BeTini Spirits

August 23, 2022

Podcast (stilettos): Play in new window | Download (Duration: 21:40 — 29.7MB)

Ever run into a problem that you just know there has to be a solution for, only to find out there really isn’t? If you’re like most Entreprenistas, maybe you decide just to create the solution yourself. Most people freeze with analysis paralysis, not Julie Stevens.  

This week’s guest is Julie Stevens, founder and CEO of the pre-made cocktail company, BeTini. Julie shares how her business was born out of hosting necessity, how she just dove in, and why she thinks it’s important to choose your team wisely. She also shares what it feels like to be one of the only women in the room and how she made sure her voice was heard. 

“I wanted to have really yummy, proper cocktails, that you could just chill and pour and spend more time bonding with your friends. So that’s where the brand came out of.” – Julie Stevens

This week on Startups in Stilettos:

  • Julie shares what it’s like to be a female founder in a male-dominated industry (3:12)
  • What Julie was doing before starting BeTini (5:36)
  • Julie discusses the early challenges BeTini faced (6:28)
  • The importance of PR to Julie (8:59)
  • The reason for BeTini’s design (12:22)
  • Julie, Stephanie, and Jessica share tips for engagement on social media (13:59) 

Resources Mentioned:

  • SmartSheet
  • BeTini discount code: ENTREPRENISTA – 10% off valid through to September 6th

Our Favorite Quotes:

  • “When you create something and you put it out to the world, it’s like a little piece of your soul that you’re putting out there, right? And to have someone reject it over and over is kind of soul-crushing. So I highly recommend finding a good person who’s willing to just, you know, field all of those and only tell you about the wins.” – Julie Stevens 
  • “I’m very competent, my design skills. That’s my expertise. I know that I can bring forth packaging that will attract attention. And then if you fill it with something yummy, it’s a win-win, and people will pick it up because it’s pretty and they’ll buy it again if it’s good.” – Julie Stevens
  • “I’m not sure I was even smart enough to think it through that far. I just kind of went for it.” – Julie Stevens

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