Photo Feb 06, 10 34 24 PM

Divya Gugnani and Lindsay Ellingson of Wander Beauty – Following Your Entrepreneurial Compass

May 13, 2019

Social media can be a powerful tool for developing products. Just ask Wander Beauty co-founders Divya Gugnani and Lindsay Ellingson — the first travel-inspired, cruelty-free luxury color cosmetics experience! Divya and Lindsay join Socialfly Co-founder Courtney Spritzer for a conversation about building their company and their journey to success, along with a surprise and a brainstorm. In this episode:
  • Taking beauty with you
  • The importance of a compass
  • How their first cosmetics shade was inspired by a sunset
  • Why product development can take so long
  • Thinking big, and understanding what women want
  • How a co-founder’s modeling experience gave the executive team a tactile intuition
  • Why building the right team has been so crucial to success and being choosy and slow to hire has paid off
  • The importance of resilience to survive beyond difficult challenges
  • How Divya and Lindsay pushed past a tough moment in the company
  • Creating a culture of meritocracy, and why they adopted an open floor plan
  • Meeting and partnering with people via social media
  • And —-the concept of teach, learn, and inspire