Divya Gugnani and Lindsay Ellingson of Wander Beauty – Following Your Entrepreneurial Compass

Podcast: Play in new window | Download (Duration: 50:41 — 46.5MB)

Social media can be a powerful tool for developing products. Just ask Wander Beauty co-founders Divya Gugnani and Lindsay Ellingson — the first travel-inspired, cruelty-free luxury color cosmetics experience! Divya and Lindsay join Socialfly Co-founder Courtney Spritzer for a conversation about building their company and their journey to success, along with a surprise and a brainstorm. In this episode:

• Taking beauty with you
• The importance of a compass
• How their first cosmetics shade was inspired by a sunset
• Why product development can take so long
• Thinking big, and understanding what women want
• How a co-founder’s modeling experience gave the executive team a tactile intuition
• Why building the right team has been so crucial to success and being choosy and slow to hire has paid off
• The importance of resilience to survive beyond difficult challenges
• How Divya and Lindsay pushed past a tough moment in the company
• Creating a culture of meritocracy, and why they adopted an open floor plan
• Meeting and partnering with people via social media
• And —-the concept of teach, learn, and inspire