Laurel didn't learn how to create a winning brand strategy overnight. She worked on brands like Dove’s campaign for Real Beauty, Suave, Hasbro Toys, and Lipton before putting on her entrepreneurial hat and taking a chance on starting her business. Despite the risk of launching during the 2020 lockdown, Laurel managed to turn her self-funded hyperlocal snack brand into one that is nationally recognized and available in a CVS near you.
Today, we sit down with Laurel Orley, CEO and co-founder of Daily Crunch Snacks, a uniquely crunchy and tasty treat made from sprouted nuts. She shares with us what she wished she had known before becoming an Entreprenista, how a strategic partnership created the gift that kept on giving, how to connect with influencers to market your brand and the most challenging part of being an entrepreneur. You won’t want to miss it!
“Just to have these people who are so much bigger than you believe in you, makes you say okay, I'm onto something I'm going to keep on going.” - Laurel Orley
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
This week's takeaways from Entreprenista:
Our Favorite Quotes:
This episode was made possible by our friends at Square, who are passionate about empowering women to Just Get Started with their business idea. Square is offering Entreprenista listeners 20% off your first POS hardware device. Click here for more.
If you’re looking to take your business to the next level:
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Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
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Guests
Laurel Orley
Co-Founder of Daily Crunch Snacks
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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