Melissa Facchina is the Founder and CEO of Siddhi Operations, an outsourced operations firm devoted exclusively to providing knowledge, execution and support for emerging food & beverage brands. Melissa grew up in the food & beverage business and at 30, she left the family business to start her own company. A move to New York City saw her launch a business using her core skills in food and manufacturing to fill the gap for healthy brands. Siddhi Operations is now the premier outsource operating partner to emerging CPG, supporting 30 + businesses. Married with 2 children, Melissa manages all of her companies remotely.
Today Melissa joins us to share her journey from her first job when she was 11 years old in a family business to founding multi-million-dollar companies in 2020. We discuss the tactics she used to get her voice heard in a male dominated industry and how she has invested in herself and her team to maximize productivity and support. Melissa reveals how she managed to raise $55-million in her new Venture Capital project in record time in the most challenging year for all. We also discuss the new way of working from home during COVID-19 and how this benefits talent searching for work candidates across the country.
“Indecisiveness kills a business 100% of the time.” - Melissa Facchina
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Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- Melissa’s early days of growing up in a family Food & Beverage company
- How wanting to become a leader meant starting out on her own
- Why 2020 might be a good time to start a business
- How to address the parts your working weaknesses
- How Melissa raised $55-million for a venture capital firm in the middle of COVID-19
- Why being a negotiator is critical to starting a business
- Why Melissa will find 15 minutes for a conversation with anybody in business
- Why an executive coach was key to Melissa and her teams support
- What Melissa does to disconnect from the pressure of supporting 70 companies