Amy Shoenthal is a journalist who loves covering founders because it combines her love for writing with her admiration of gritty Entreprenistas. Amy has been a marketing executive for many years, making her the go-to person for tips on how to market your business.
Today, we sit down with Amy Shoenthal, journalist, author, marketing executive, and mom. She shares her hot tips for founders wanting to get press for their businesses, the common thread between most successful Entreprenistas, how to survive a setback, and so much more. If you have questions on gaining media attention for your business, this episode is a MUST.
“My role is just to elevate the stories of people who were doing the work and building a better way of doing business and a better culture and society as we know it.” - Amy Shoenthal
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
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Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- Amy shares her career journey and how it’s led to where she is today 2:51
- Amy talks about the common traits she sees when interviewing women 5:40
- Amy discusses her book and describes the setback cycle 10:10
- Amy gives tips for managing a full schedule 19:47
- Amy suggests helpful exercises for founders going through a setback 27:29
- Amy shares her tips for founders who want to get press for their businesses 32:09
- Rapid fire questions 39:26
- What being an Entreprenista means to Amy 44:31