Kira is a wealth of knowledge and innovation with a career to prove it. As an Investor and the Head of Partnerships at RX3 Growth Partners, a consumer-centric growth equity firm co-founded by Aaron Rodgers of the New York Jets, Kira oversees the company's value-add investment strategy across its deal and operating teams. Kira has both personally and professionally invested in numerous brands but focuses primarily on pairing the right consumer brands with the athletes, celebrities, and influencer talent that comprises RX3’s investor base. In today’s episode, we had the joy of sitting down with Kira Mackenzie Jackson to talk all things partnership and fundraising. She shares with us her career journey and finding herself in PR as a pre-law undergraduate, the ins and outs of the acquisition process, the three categories you should always consider when building a partnership, and so much more!
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Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- Brand Partnerships + influencer marketing
- Expanding through relationships
- Celebrity brand deals
- Knowing your worth
- Top funnel marketing + building consumer brands
- Private Equity
- Innovative content generation
- Angel investors + raising capital
- The mechanics of the acquisition process
- Mutual alignment + symbiotic collaboration
- Persistence + consistency