Rachel Sanders is the CEO and Co-founder of Rootine, a health and wellness organization dedicated to optimizing health and human performance through precision nutrition. Rachel started her career in investment banking and finance before embarking on her journey as an Entreprenista: she worked as an Associate and Analyst at Raymond James Financial Inc. and served as a strategic and financial advisor for GolfMatch Inc. In addition to her current role as Rootine’s CEO, Rachel is a venture partner at the venture capital firm, 2048 Ventures. She completed her Bachelor’s degree in Economics at Vanderbilt University—where she graduated with honors—and received her Master’s of Business Administration degree from Harvard Business School.
Rachel joins us today to discuss how Rootine’s brand was built through data. She shares how taking an MBA before starting her company benefited her and describes the impact of a strong team on running a business. She discusses what it takes to implement remote and asynchronous work in a company successfully. Rachel also highlights the value of cultivating a community around your brand and explains why it’s important to include healthcare in the wake of Web 3.0.
“People, as they are improving their health, need more than just products, more than just experts, and more than just wellness experiences–they need access to all of it.” - Rachel Sanders
If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
Zoho - The CRM That Does It All
When we started growing Entreprenista, we realized that we needed to keep our contacts and our pipeline organized. And that's when we discovered Zoho. Zoho CRM helps with sales pipeline management, email organization, analytics, and automated workflows on mobile and on desktop.
It's super easy to use and setting up our account was simple. As our business has been growing, we've been able to customize and add on features with the Zoho CRM platform to remain as efficient as possible. Using Zoho CRM has really fast-tracked our growth and set us up for success in the future. And it was a quick learning experience as well.
We all want to grow as fast as possible in our business, and Zoho CRM really gives you the boost you need to do so.
Zoho CRM is our choice for the best customer relationship management software to fuel and help you sustain your growth. And as always, we have an exclusive offer for our listeners! You can get a free trial plus 50% off Zoho CRM today!
Head over to www.partners.entreprenista.com/ZohoCRM or use code Zoho50 to claim your free trial plus 50% off the Zoho CRM platform today!
Become An Entreprenista!
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Guests
Rachel Sanders
Co-Founder of Rootine
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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