Ever thought about entering the world of direct sales? Why or why not? Entering this kind of industry can be quite daunting but how would you feel if you heard about all of its success stories? If you learned about the women who are thriving in the world of direct sales?
This episode’s guest, Theda Blackwood exemplifies what it means to be successful in the direct sales industry. Fueled by inspiration brought on by her mom, Theda has built three multi-million dollar businesses, the third, and most recent, being Theorem Method, a line of bespoke hair care products. Join us as we talk to Theda about her early aspirations, her experience on Broadway at an young age, the development of her career, and the most valuable lessons she’s learnt along the way.
“When you are buying products from a woman in this industry, you're helping put her kids through dance class, you're helping her, you know, maybe put gas in her car or food on her table.” - Theda Blackwood
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Hosts
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Richelle is a pharmacist with extensive management and corporate experience at Target Corporation, specializing in recruitment, acquisitions, leadership, and operations. She is the Co-Founder and Former Director of Corporate Development at American Pediatric Dental Group, which she exited for eight figures, and Co-Founder of HealthBiz Mastery, an online health business course for healthcare providers, and the HealthBiz Connect community. A recognized business expert and NBC contributor, she’s been featured on GMA, CNN, Pix 11, Good Day Washington, to name a few. Richelle is also the co-author of The Power Couple.
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Highlights
- How Theda's background in musical theater helped prepare her for her future career 3:42
- Theda’s experience at her first direct sales company 5:17
- How Theda transitioned from home decor to jewelry 6:26
- Why Theda chose her particular career path 7:09
- Why Theda believes the direct sales industry offers great opportunities for women 10:05
- Theda’s advice for women who are apprehensive about starting a business 12:58
- The revenue potential for someone working in direct sales 13:43
- Jessica and Stephanie’s advice for Theda for making her brand more recognizable 15:58