Brittany Driscoll graduated with a BA in Communications from Loyola Marymount University before starting her career in marketing and advertising. She went on to work for a number of Fortune 500 brands, including Disney and Hilton, before starting as the Director of Marketing at Drybar, and then eventually deciding to start her own massage business, Squeeze. Squeeze is the answer for those looking for a feel-good massage experience with only mediocre discount establishments or overpriced spas to choose from.
In this episode, Brittany breaks down what led to her business inspiration and what it's been like to build a business from the ground-up. She walks us through the process of creating Squeeze and sheds some helpful insights along the way.
“What are our values? What do we stand for? How do we want people to feel? Not only from a guest standpoint, but also from an employee standpoint. That's a big part of our business at Squeeze. I always like to say we're in the people industry and not the service industry. And so we just place a lot of emphasis on really how we make people feel.” - Brittany Driscoll
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Hosts
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Richelle is a pharmacist with extensive management and corporate experience at Target Corporation, specializing in recruitment, acquisitions, leadership, and operations. She is the Co-Founder and Former Director of Corporate Development at American Pediatric Dental Group, which she exited for eight figures, and Co-Founder of HealthBiz Mastery, an online health business course for healthcare providers, and the HealthBiz Connect community. A recognized business expert and NBC contributor, she’s been featured on GMA, CNN, Pix 11, Good Day Washington, to name a few. Richelle is also the co-author of The Power Couple.
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Highlights
- How Brittany and her partners came up with the idea for Squeeze 1:38
- Some of the first steps Brittany and her partners took towards starting their business 3:07
- Brittany’s approach to branding Squeeze 5:38
- How long it took to get Squeeze up and running 7:11
- Why Brittany and her partners chose to franchise Squeeze 9:33
- Squeeze’s strategy for finding operating partners 11:12
- Stephanie’s advice for Brittany on reaching out to influencers as a small brand without big dollars 15:18
- Jessica’s advice for Brittany for being on broadcast television 17:32