When Anouck Gotlib met her husband on a flight from Belgium, she had no idea she would be shifting her plans to start a business. But she believed in her husband’s idea so much, that that is exactly what she did. She left fashion for food and never looked back.
Today, we sit down with Anouck Gotlib, CEO of Belgian Boys, a company that provides European treats in the United States. Anouck shares the challenges she’s faced, why a mindfulness coach is important, unique ideas for raising capital, and so much more.
“He was bringing those waffles, cookies, and treats that he grew up with in Belgium, for himself to enjoy. And his American friends in the dorms were like, ‘Oh, my God, Greg, this is good. Where can we buy it?’ And, like, you couldn't buy it in the US at that time. They couldn't find it. And at that point, he was like, ‘maybe, maybe this is something I should look into and pursue.’” - Anouck Gotlib
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Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- Anouck discusses how the idea for Belgian Boys came to be 3:22
- Anouck talks about starting the branding and product development 6:47
- The challenges of starting a business in the food space 10:45
- How the pandemic affected Belgian Boys 18:58
- Why a mindfulness coach is important for business and personal life 21:57
- Anouck shares how Belgian Boys was financed in the beginning and how the first round of raising capital went 26:55
- Anouck talks about balancing Belgian Boys, fundraising, and being a mom 30:41
- How Anouck handles the challenges she faces now 33:22
- Anouck shares tips for raising capital and finding creative ways to gain capital 37:08
- Rapid fire questions 41:26
- Anouck shares what’s she is most grateful for 44:48
- What being an Entreprenista means to Anouck 46:24