Imagine moving to a new state, changing careers, and starting a business, despite having no business background. Sound scary? Well, that’s exactly what this week’s guest, Erin Patinkin, did in her 20s.
Our guest this week is Erin Patinkin. She is the founder, former CEO, and Board Chair of the beloved New York-based bakery chain Ovenly, founder of the award-winning Seemore Meats & Veggies, executive producer, creator, & co-host of Start to Sale on Vox, co-author of the bestselling Ovenly cookbook, business consultant to companies like Noishaf, Seed + Mill, and White Moustache, and advisor to many.
In this episode, Erin walks us through how she started Ovenly with co-founder Agatha Kulaga, the lessons she learned along the way, and why she ultimately decided to step down from the CEO position. She also talks to us about what she’s doing now.
“I didn’t really know what the word ‘entrepreneur’ was until someone started calling me that after I launched my first business.” - Erin Patinkin
If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
If you’re looking to take your business to the next level:
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Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
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Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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Highlights
- What inspired Erin to start Ovenly 4:47
- The original plan for Ovenly, the challenges it faced, and how it evolved into what it is now 7:37
- When and why Erin and co-founder Agatha decided to create different roles for themselves in the business 18:12
- The reason Erin stepped down from Ovenly as the CEO 23:41
- How Erin got started advising other companies and entrepreneurs 27:33
- Rapid fire questions round 36:30
- Erin’s final tip - it’s a good one 44:30



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