Caroline Beckman is the founder and CEO of Nouri Life, a probiotics company with a mission to bring community and immunity together by delivering Gut Health solutions to the commercial market.
At only 18 years old, and within weeks of beginning her Bachelors Degree in Business Administration with the University of San Diego, Caroline connected with a group of entrepreneurs to form the company Suja Juice. Here, her role as VP of Special Projects meant choosing being a full-time entrepreneur over completing her degree. She followed this by forming Nomva, a probiotic superfoods company, at 22 years old. Despite its closure in 2017, it proved an invaluable learning experience in business. Caroline’s passion lies in transforming imagination into action throughout the consumer product industry. She believes by means of disruptive technologies, Nouri Life can provide holistic health to the modern consumer.
Today Caroline joins us to share her impressive journey, from her days of being homeschooled to becoming the ultimate Entreprenista as founder of 3 companies by the age of 26. Caroline describes her excitement in starting Suja Juice in her college days, learning inventory, production planning, distribution and customer care and how to go from idea to action. We discuss the difficult time when her second company, Nomva, ceased trading and the lessons she learned when having hard conversations. We discuss the leadership difficulties when managing investors and work teams and how recommendations in hiring go a long way. We also discuss Caroline’s different approaches to fundraising and her bold tactics to making direct contact with the people she wishes to work with.
“Even if you’re making great money, if you’re not learning and engaged with the work, it’s a lose-lose situation” - Caroline Beckman
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Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- Caroline's fast track journey from undergraduate to CEO of Nouri Life
- How to have the difficult conversations with staff and investors
- Why leadership in business dictates the information you can share
- How integrity and honesty can help bring a peaceful resolution to a failed venture
- Caroline’s approach to marketing and branding
- How homeschooling gave Caroline a taste of start-up work life
- Caroline’s hack on sourcing email addresses for you business prospects
- The etiquette you should follow in your business meetings
- Caroline’s tips on bespoke fundraising, from a few hundred thousand, to millions of dollars
- Why the end goal in your business should be the starting point of your plan
- Caroline’s tips on wellness in a tough year of COVID-19