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Many entrepreneurs call their business their “baby.” And while there are countless resources for business owners, from coaching to seminars to podcasts like this one, mothers who give birth to a real baby often lack support in the months after birth, also known as the fourth trimester. Ariane Goldman built HATCH, an apparel brand with fashionable maternity clothes designed for every trimester of pregnancy and beyond. She was determined to build more than a clothing brand -- she wanted to build a community and a support system, inspired by her own maternity frustrations.Ariane joins Socialfly Co-Founder Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. This includes the lessons she learned from her experiences in corporate America and applied to her own ventures; how partnerships and events have played a crucial role in growing HATCH; the importance of business coaches; and, how building a direct to consumer brand with niche products opened doors for celebrity influence. Plus, a surprise.
Guests
Ariane Goldman
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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