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Build what you can sell, don’t sell what you can build.Great advice from Miami-based entrepreneur Andrea Lisbona, the founder and CEO of Touchland: a vegan, cruelty-free hand sanitizer that makes your skin happy, kills 99.9% of germs, and smells great! In 2010, Andrea decided to take hand hygiene to a whole new level with a visionary team that had a sixth-sense for what was needed. Seven years later, the company took the products to the world, and then with the 2020 pandemic hit a 2000% growth almost overnight. Andrea joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building her business and career, and describes her journey to success, including the roller coaster of emotions for a year and a half, and then raising all the money in 24 hours; the importance of trusting your gut before getting married in business; dealing with big challenges to supply chain, capacity, and brand reputation in meeting a sudden massive demand for your product; a focus on how how health is everything; where a black belt and musical theatre intersect; and how Andrea has been preparing herself for a decade for this very moment.
Guests
Andrea Lisbona
CEO of Touchland
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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