Persistence and Spirits with Carin Luna-Ostaseski of SIA Scotch Whiskey

Carin Luna-Ostaseski Headshot

When Carin Luna-Ostaseski discovered the world of scotch, she realized it was full of preconceived notions and decided she wanted to create an inclusive brand that changed people’s opinions about it. She built SIA focusing on creating a flavor profile that was unique and destructive, and she hit the ground running with grit, the determination to make an impact, and a successful Kickstarter campaign.

Today, Carin looks back on her journey and shares the biggest lessons she’s learned over the years, as well as exciting news about the launch of The Entrepreneurial Spirit Fund by SIA Scotch, a $250,000 grant program in partnership with Hello Alice to support entrepreneurs of color. Carin shares how she pivoted from being a graphic designer for twenty years to launching her own brand, as well as her experience getting into the scotch industry and the power of networking. She talks about how she created a unique flavor profile that so many love, and she shares everything you need to know about launching a Kickstarter.

“Each no [is] almost like a checkpoint to make you decide: is this important to me? How badly do I want this? Is this gonna stop me, or is this gonna motivate me to keep going?”

– Carin Luna-Ostaseski

This week on SocialFly’s Entreprenista Podcast:

  • Making the leap from a steady job into the unknown
  • Recommendations for starting a spirits company
  • The power of persistence in the face of rejection
  • Launching a Kickstarter
  • The Entrepreneurial Spirit Fund

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Join the Entreprenista League!

Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need!

As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista league today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Getting Into eCommerce?

Do you have an eCommerce business, or are you thinking about launching one? Then this opportunity is for you! We’re excited to announce that we’re launching a free virtual event series with Shopify to help give small business owners the tools and motivation they need to get their eCommerce store up and running.

By joining us at Entreprenista on Shopify, you’ll learn how to launch your store, the best tips for SCO, and digital marketing strategies to grow your customer base. The events will be hosted by experts whose knowledge ranges from marketing to sourcing, merchandising, shipping, and procurement. Together, they’ll help you connect all of the dots to start a successful online business. You’ll hear real case studies from entreprenistas and so much more.

Shopify is also giving entreprenistas a 30-day free trial to launch your online store! Plus, when you attend the events you’ll be entered to win a free website store build valued at over $2500.

So head over to entreprenista.com/shopify to get your free trial, and join the Entreprenista on Shopify community!

Say “Hello!” To DigiCards™

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards includes 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards – the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order.

Get In Touch!

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You can now text us at (561) 468 3997 to be the first to know about new episodes, access exclusive content, and reach out with any questions you have for us.

Drop us a text – we can’t wait to hear from you!

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