Peighton Woodard Shares About Her Women’s Wellness and Lifestyle App

[Template] Website Member Feature Banner (2)

Hi, Peighton! Please share a brief introduction about yourself and your business:

Hi, I’m Peighton. I am the CEO and Founder of Luna Leaf and app designed to revolutionize women’s wellness by aligning lifestyle choices with the menstrual cycle.

Who are your customers?

Women between the ages of 26-45.

What was your background prior to starting your own business?

I have always been in female-focused service industries from a hairstylist to a healer, I’ve supported women to feel better and more empowered in their bodies for over two decades now.

What made you take the leap to start your own business?

Because of the burning desire I felt in my soul the moment the idea came to me to create this solution for women everywhere.

Did you always know you wanted to be an entrepreneur?

Yes! My dad has been an entrepreneur my entire life and at times inspired me to be one (and at times scared me from being one, hello 2008 recession) I used to want to own my own salon!

Take us back to when you first launched your business; what was your marketing strategy to get the word out and did it go as planned?

I am still in the development of my marketing, it is currently social media as the prototype is in development.

What is the biggest challenge you have encountered along the way so far and what have you learned from it?

Men’s confusion and lack of true understanding of the idea and concept. But it has taught how to speak with them about what I am creating from a place of getting to educate them.

What accomplishment are the most proud of to date in your business?

The consistency in continually showing up for this business, day in and day out.

Do you have any recent wins from the last year that you’d like to celebrate with our community?

Passing a notoriously difficult Pitch evaluation inside of the Founder Institute!

What’s next for your business? What can we expect to see over the next few years?

Launch! I have so many iterations and concepts I plan to bring to the app to make it even better for the users, think partners app (to get a heads up of how their spouse might be feeling that day) to customized workout plans!

What is your top productivity tip? 

Understand what time of day you work best and time block that time each day to get a little, or a lot done for your business!

On the flip side, how do you avoid burnout?

I still take time each morning for my morning routine, sauna, meditate, workout, get ready for the day. I also make sure to take a break after the kids get home from school to go outside and spend time as a family.

What is your approach to work-life balance / integration?

Head down focus when my family is at school and work so that when they are home I can give them undivided attention.

What is one thing you wish you had known when you started your Entreprenista journey?

It will be one of your greatest personal growth experiences of your life if you let it.

Are you a Mamaprenista? If so, please share your best advice for simultaneously managing a business and a family

I’ve been a military spouse for over a decade and a mom so deployments with kids while working taught me how to time block and plan ahead, so instead of lots of little trips to the store each week, we plan out our meals and do one big shop on the weekends – that one has been a game changer for us.

What’s the one app on your phone you absolutely cannot live without and why?

It WILL be Luna Leaf this summer!

What is your favorite business tool or solution and why?

Canva! It is magical and affordable and just downright amazing for anything from email templates to billboard layouts!

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Valeria Lasak’s Marketing Agency Focuses on Fashion, Beauty, and Personal Brands

Hi, Valeria! Please share a brief introduction about yourself and your business: Hi, I’m Valeria. Cofounder of MKT Besties and Nomad, a marketing agency focused on fashion, beauty, and personal brands, I’m also a community leader with the New Miami Girls community and host the street podcast ‘Who Is She Miami.’ This project is especially…

Leigh Burgess on Her Passion for Consulting, Coaching, and Curated Events

Hi, Leigh! Please share a brief introduction about yourself and your business: Leigh is a CEO & Founder and driven entrepreneur who is passionate about helping organizations and individuals achieve their fullest potential faster. By continuously stepping out of her comfort zone and pushing boundaries, Leigh has not only grown her own company into a…

How to Avoid Legal Challenges with Lauren Bercuson from Storylock Legal

“In the beginning, if you don’t have a team or a system or community around you, it’s very easy to feel lost. There are these amazing communities out there for amazing female founders that will really help guide and support you. So, the greatest lesson I learned pretty quickly was that you’re never alone. Or,…

The Secrets to Building a Community Led Business with Ingrid Read

“You really have to understand that, in order for you to scale, you have to learn how to do certain things and master them before you move on. If you don’t do that, then your audience is going to feel just as lost as you feel.” In this episode of Entreprenista, we sat down with…

Krystal Childrey’s Journey to Founding a Boutique Ad Agency

Hi, Krystal! Please share a brief introduction about yourself and your business: Krystal Childrey is the founder of Soulwave Digital, a boutique advertising agency helping purpose-driven eCommerce brands scale profitably with Facebook and Instagram ads. Her agency takes a holistic approach to advertising and loves helping brands better understand their numbers, making sure that our…

Veteran Marketing Exec Mindy Anderson Brings Brands’ Stories to Life

Hi, Mindy! Please share a brief introduction about yourself and your business: Mindy Anderson is a veteran marketing executive, growth strategist, fractional chief marketing officer, and Founder of I Breathe Marketing. She has a proven record of building stronger brands, driving client engagement, and attracting more leads while maximizing return on marketing spend. Who are…

Tye Barrett Inspires People to Love Themselves Through Her Luxury Collection

Hi, Tye! Please share a brief introduction about yourself and your business: Amami was created by entrepreneur Tye Barrett, an African-American woman, who set out to inspire people to embrace their authentic selves and create a community rooted in selfacceptance. Like most powerful stories, hers starts with a personal journey of perseverance. As a single…

The Most Common Mistakes When Starting a Business—and How to Avoid Them

When you’re first starting a business, there’s so much you don’t know you don’t know—like how to price your offerings, market your business, or hire people to support you. Every entrepreneur learns along the way, so why not save yourself some time and money (and potentially even business heartbreak) by learning from the candid stories…

How Leyla Bilali is Building a Holistic Fertility Brand

“One big thing that sets us apart from other people in [the fertility] space is that we are a team of medical professionals and it’s all within our scope of practice to guide you through these things.” After a decade at one of New York City’s top fertility clinics, Leyla Bilali was approached by one…

How To Build a Sellable Business with Carrie Kerpen from The Whisper Group

In this episode of Entreprenista, we sat down with Carrie Kerpen, founder of The Whisper Group, an exit readiness practice for women-owned businesses. Carrie previously co-founded Likeable Media, one of the first social media agencies, which she successfully sold for eight figures in 2021. Carrie is an accomplished author and hosts “The Exit Whisperer” podcast,…

Multifaceted Entrepreneur Katie Villacres on Her Live Event Production Business

Hi, Katie! Please share a brief introduction about yourself and your business: Hello, my name is Katie Villacres. I am a multifaceted entrepreneur with a diverse skill set and a passion for creative endeavors. Alongside being a dedicated mom who loves fitness, I have successfully owned multiple businesses. Currently, I am embracing my creative side…

Temprance Williams-Bell Offers Eco-Friendly, Ethical Skincare Products

Hi, Temprance! Please share a brief introduction about yourself and your business: Hello, my name is Temprance and I am the founder of My Natural Butter. With a passion for natural skincare and wellness, I created this brand to offer eco-friendly, ethical products that cater to the needs of conscious consumers. Our mission is to…

How Shannon Weinstein is Making Financial Literacy Relatable for Entrepreneurs

“A lot of people have the misconception that PR is only intended for large brands, and that is so not true. PR is really a formula, right? It is building brand awareness, gaining visibility to earn credibility, which equals profitability.” After a career spent working in Big Four accounting and corporate America, Shannon Weinstein was…

How Lauren Picasso Navigated Fundraising Challenges to Grow Cure Hydration

“It’s all about, you know, investors are going to be looking at your background and whether they believe in the idea. Sure, but are you going to be able to execute on this idea?” In this episode of Entreprenista, we sat down with Lauren Picasso, founder and CEO of Cure Hydration, a plant-based hydrating drink…

Hayley Luckadoo on Turning Her Passion into a Media Brand That Elevates Women

Hi, Haley! Please share a brief introduction about yourself and your business: Hayley Luckadoo is a marketing coach, high-energy motivational speaker, and the founder of Females on Fire, a media brand focused on elevating women in business and personal development. As a coach, she helps entrepreneurs build businesses that fuel their freedom and create marketing…