Beauty, Health & Fitness CPG Branding Agency

We were already gaining strong traction digitally, but we knew we needed a rebrand to take things to the next level—especially as we aimed to expand into national retailers. From day one, Kellie and her team dove deep into our brand, exploring our positioning, audience, and product offerings. What really impressed me about 8Rue was their ability to strike the perfect balance. They made sure we kept the essence of what resonated with our existing customers, while introducing a fresh, elevated look to attract new audiences. They also helped us map out a product expansion plan, setting us up for long-term growth. When the new visual identity came together, we were blown away. It wasn’t just beautiful—it truly captured the heart of Noor Hair and positioned us as a brand ready to grow. One time I told Kellie, ‘Everything 8Rue is doing is FIRE,’ that’s exactly how we felt. Their ability to translate strategy into visuals that are both impactful and inspiring is unmatched. Thanks to 8Rue, we now have the confidence to step into new markets and take on bigger challenges. They don’t just make things look good—they create brands that work. If you’re serious about elevating your brand, you need to work with them.

From the start, their approach was thoughtful, strategic, and creative. They didn’t just look at what GiBoard was—they saw what it could become. By repositioning our Slack Board into a Balance Trainer, they helped us uncover a bigger market and a broader audience without losing sight of what makes our product unique. Their ability to reframe the product positioning and connect with multiple audience segments was pivotal. Now, GiBoard isn’t just for slacklining enthusiasts—it’s a go-to tool for anyone looking to improve balance, core strength, and overall wellness. The results speak for themselves. GiBoard now stands out in a crowded market as a versatile, innovative tool. I look forward to working with them more as GiBoard continues to evolve.

I can personally attest that Kellie and Kevin are incredible assets to companies large and small because they bring fundamentals and strategy and meet you where your company is at. They have transformed and continue to assist our company in immeasurable ways. They know their stuff and they care. Truly one of the best companies you can entrust your business to.