Nina Lowman of Indica Dreams on growing a successful CBD business

Website Header Template (1)

Describe your business in a few words:

My name is Nina Marie Lowman, I’ve resided in Orlando, FL for 20+ years, and I own and operate a CBD wellness brand by the name of Indica Dreams. We manufacture and retail a growing line of full-spectrum vegan wellness products.

What was your background prior to starting your own business?

Prior to starting Indica Dreams, I held a corporate position in a business intelligence company for 9 years.

Did you always know you wanted to be an entrepreneur?

In a sense yes, I was an entrepreneur before I knew what the word was. While I always held a job, I often had a “side-hustle” and have had more than one business along the way. However, the main difference with Indica Dreams is its incredibly personal to me because of what my mother and I went through while battling her cancer.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

Due to the nature of my business, traditional marketing such as Google, F& IG ads are difficult to obtain so we had to be creative and depend heavily on ambassadors, which we actually call Dreambassadors, social media, local pop-ups, and getting our products in brick & mortar locations as well as national and international marketplaces. This strategy has worked pretty well for us thus far, and we’ve definitely learned a lot along the way.

What is the accomplishment you are the most proud of to date?

This is such a difficult question for me to answer because I don’t walk around necessarily feeling proud of this or proud of that, I am definitely my biggest critic! However, for the sake of answering this question I’ll say it is pushing past my fear of starting another business at the age of 40 and being deathly afraid of failure. The fear was almost crippling at one point, so I’m very happy that I was able to get past that.

Do you believe in work/life balance? What are some of your best tips?

Absolutely, especially since a healthy work//life balance is part of self-care. However, this area can be pretty gray for me because I absolutely love what I do and because of that it often does not feel like work, which can easily lead to me over-working myself. My mother is very good at reminding to take breaks for myself, and not feel guilty about it,

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

Be prepared to fail your way to the top or fall forward…I know it sounds weird, but hear me out.

I always thought the hardest part was getting the business off of the ground, and boy was I wrong.

For me the hardest part is managing, growing, and scaling the business once it has launched, all while making mistakes along the way. I don’t regret the mistakes, however, because they are simply lessons, and I am grateful for them.

Also, don’t ever be afraid to ask for help, and never feel guilty about taking time to rest so you are the best version of yourself for your brand, employees, and customers, In full transparency, I am still growing into the latter.

What have you achieved recently that you’d like to celebrate with our community?

I want to celebrate Indica Dreams’ 1 year anniversary with our amazing group of fearless badasses, as well as the launch of our new line of products (luxury bath bombs, creams, and Soy CBD candles. We’re just getting started and we can’t wait to grow with you all.

What’s next for your business? What can we expect to see over the next few years?

We’ll continue to develop our line of wellness CBD products, expand our brand, our reach, and put our customers needs first, the sky is the limit for Indica Dreams.

What excites you about being an Entreprenista League member?

I’m always excited to meet, chat, and collaborate with like-minded individuals because the possibilities are truly endless. We get to inspire, motivate, support, and cheer one another on, what can be better than that?

Share it!


Leave a Comment

Scaling Strategies to Elevate Your Business with Carlyn Bushman

For new businesses or even businesses simply looking to expand, understanding the importance and benefits of setting a foundation that supports uninhibited growth is key. Carlyn’s experience in manifesting success in this area comes directly through creating businesses of her own from the ground up. Through this work, she often gets questions like: How do…

Disrupting an Industry with Alexandra Keating of Uni

Like many Entreprenistas, Alexandra always knew she wanted to run a business, and she has—multiple businesses, in fact. When she became obsessed with the fact that the personal care industry uses a lot of single-use products, she knew the solution and she knew her next business.  Today, we sit down with Alexandra Keating, founder of…

The DHL Express GoGreen Giveaway is Helping Entreprenistas Go Global in a Sustainable Way

In Partnership with DHL Express We speak to eCommerce founders every day that are looking to launch, scale and grow their businesses. One of the biggest things to consider for growth: international shipping – but the question remains, how do small businesses ship internationally and is there a way to do so sustainably?  In a…

How to Deal with your Team’s Burn Out

As an Entreprenista, your business is not just a job, it’s a passion. You put in long hours, sweat and tears, and endless effort to make it successful. However, this can often lead to burnout, especially during times of high stress. And with May being National Mental Health Awareness Month, it’s important to address this…

Tapping Into The Creativity with Catalina Escallon of Noodo Studio

While Catalina Escallon is an artist, and by definition, a creative person, she realized that a lot of people did not view themselves that way as they got older. So she and her partner decided to start a studio that helps people realize that there are many ways to be creative.  In today’s episode, we…

Building Your Personal Brand with Stacey Ross Cohen of Co-Communications

Stacey grew up around entrepreneurs, so it’s safe to say that being a business owner is in her blood, and she has been doing it successfully for well over two decades. But her newest passion is helping the next generation make sense and leverage the digital age to build a personal brand that helps them…

Learning The Heart and Soul of SEO with Meg Clarke of Clapping Dog Media

Like many Entreprenistas, Meg left the corporate world once she had kids and started to work on her own. She had experience with web design, so that’s what she did, before she realized that having the perfect website is meaningless if no one finds it. So she dug in and learned everything there was to…

Social Media Marketing 101 with Sarah Bugeja of Later

Sarah has spent her career constantly learning new skills—both on the job and off—to further her career. She also mastered learning when it’s time to move on to the next opportunity. Now she’s here to share her story and also her tips and tricks regarding all things social media.  Today, we sit down with Sarah…

Mamaprenista Candice D’Angelo reflects on Launching ‘The Selling Lab’

Below is a brief introduction about Candice D’Angelo and her business, The Selling Lab: Candice D’Angelo – a corporate dropout with 12+ years of sales experience – is the founder of The Selling Lab, a sales training agency where online and offline businesses alike come to level up their sales skills and build custom trainings.…

Founder Jené Hernandez, of Mixology Marketing, on Helping Businesses Stand Out and Achieve their Marketing Goals

Hello Jené! Please share a brief introduction about yourself and your business: As one of the leading marketing agencies in Los Angeles, Mixology Marketing blends creativity and strategy to create bespoke marketing experiences for our clients. From digital marketing and social media to content creation, website development, and impactful events, we take a unique approach…

How To Create The Best Brand Message For Your Business with Xindi Soh of By Xindi

Over the course of her business, Xindi has had to confront herself and get a grasp on who she is, what she stands for, and what she wants. But the ride hasn’t always been what she was expecting. Now she preaches leaning into the hard stuff and believing in yourself, and it seems to be…

How To Find Unique Ways To Fund Your Business with Arion Long of Femly

Our Entreprenista of the Year: Arion Long has always been an overachiever; she started college at 15 years old. But one thing that threatened to hold her back was her periods. After going to many gynecologists, she found one that not only listened to her, but told her something that would change the course of…

Katherine Wallisch on Empowerment Consulting for Parents and Clinicians of Non-Speaking Children

Hello Katherine! Please share a brief introduction about yourself and your business: As a speech-language pathologist specializing in Autism and Augmentative and Alternative Communication (AAC), I have created a comprehensive empowerment program for parents and clinicians. My name is Katherine Wallisch, and I am the mother of a 7-year-old son and a 3-year-old daughter. Growing…

Digitizing Art For A Business with Sally King McBride of The Letter Nest

When Sally’s friends and family started having children, she looked for gifts that would be meaningful and lasting. As an artist, she decided to create watercolor name paintings. Soon, the commissions started flooding in and she had a proof of concept for a business.  In today’s episode, we sit down with Sally King McBride, founder…

When Being an Entreprenista is in Your DNA with Carrie Shaw of Copper

Carrie’s career path is quite the story: she started in product management and stayed in that for over a decade before switching to marketing and falling in love. After she had been with Copper for a couple years as CMO, she was offered the CEO position and almost turned it down, but she didn’t. Now…