Niche Expert and Sales Coach Gabrielle Laura on leaning into your unique skill set

Copy-of-Website-Header-Template-10

Please share a brief introduction about yourself and your business:

My name is Gabrielle and I am a Niche Expert and Sales Coach. I help women founded businesses find their niche and sell in a way that feels good to them. My secret sauce is being able to find someone’s unique skill set that differentiates them from the rest and teach them how to monetize it. This work lights me up so much!

What excites you about being an Entreprenista League member?

I’m so excited to be amongst like-minded women and feel supported in a community. I’m hoping to collaborate and expand my network.

What made you take the leap to start your own business?

I’ve known I was meant to be a business owner since I was in diapers. I joke that my first sentence was “I’m going to own my own business someday.” I’m super intuitive and I’ve always known that was my calling. 

I had an interesting journey to get where I am today. I went through a traditional education system that didn’t work well with me and my learning style. As a result, I didn’t do so hot in school and had teachers tell me I’d be wasting my time going to college. My confidence in becoming a business owner started to dwindle because I started believing what society was telling me – that I wasn’t smart and I don’t bring much to the table. 

I got into college by the skin of my teeth and graduated 5 years later. I tried to figure out what business to start but couldn’t identify my skills to save my life, so I ended up getting a receptionist job working at a local magazine in Boston making 30k a year. I was absolutely miserable. 

I made my way into sales because I had to be making more money to live in such an expensive city. I did that for about a year and a half until I moved to New York with my now fiance. I got a job doing tech sales at a startup in Manhattan. 

At that point, I was commuting 5 hours a day to my job, my relationships with my fiance, friends, and family were on the fritz, and I didn’t recognize the person I saw in the mirror anymore. I begged the Universe for a change and a few weeks later, I got laid off from my job. 

I decided to go all in and start my coaching business. I had no clue what my niche was, I just knew that I wanted to help women understand that they are capable of doing whatever they want and that they have a uniqueness that they bring to the table. 

Because I didn’t have much direction in my business, I didn’t make a single dollar for 6 months. 

It wasn’t until I understood what I brought to the table and started leaning into that, that my business scaled. Now I help other women do the same. 

I went from $0 months to now helping women all over the world find their niche and sell in a way that feels good to them. There are days that I still can’t believe it. I wouldn’t change it for the world!

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

Oh my goodness, NOTHING went as planned when I started my business. I had just gotten laid off from my job, my fiance got laid off 48 hours after me, and we lived across the country from our entire family. 

I’ll never forget the look on his face when he got that phone call and I remember standing in the kitchen telling him that I was going to start a business so we never had to worry about the rug being ripped out from underneath us ever again. 

Egg in my face because I launched my business and it was crickets for 6 months. $0. It was BRUTAL. 

My strategy at the time was to do what everyone else around me told me to do. I bought all the courses, watched all the free masterclasses, read all the blog posts, and nothing I did worked. 

What I realize now is that I was running from myself. I wasn’t honoring the uniqueness that Gabrielle brings to the show. I was trying to be something that I thought I *should* be vs. being what I actually wanted to be. 

It wasn’t until I started turning inward that I realized my true gift was helping other women identify theirs. Once I leaned into that, my business took off and here we are! 

What is the biggest challenge you have encountered along the way and what did you learn from it?

The biggest challenge for me was the healing journey I had to walk to get my business off the ground. People made it seem so easy…

“Buy my strategy for how I made $1,000,000 overnight…”

I would buy that strategy and nothing worked for me. I felt like everyone else could figure it out besides me. Then I convinced myself that I had nothing to share and that imposter syndrome came in HOT. 

I realized there was a huge gap in the market where there wasn’t enough emphasis on niche. I struggled to identify what my business actually was because everyone who taught niche told me to “figure out what my skills were and what the market would pay for.” 

It wasn’t until I realized that every single person’s niche is sitting in their story. I looked back on my story, figured out what my strong suits were, pivoted my business and started helping clients find their niche. 

That was a very pivotal point for me. 

Long story short – be true to yourself and stop focusing on what everyone else is doing. We all are here for different reasons. Lean into what you bring to the table and learn how to leverage that.

What is the accomplishment you are the most proud of to date?

I think it’s cool that I’ve truly been able to help women all over the world. 

The other week I helped someone in South America, the UK, Australia, and in 3 different states, all in the same week. 

That’s the power of an online business!

Do you believe in work/life balance? What are some of your best tips?

When I think of work/life balance back when I worked a 9-5 compared to now, it’s so different. I REALLY believed in it back in my 9-5 life because I was so miserable. 

Now, I embrace the flow. I have strong boundaries around work, but I let myself ebb and flow during busier seasons. 

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

Having a strong relationship with yourself is the best gift you can give yourself as an entrepreneur. It is you vs. you on this journey. There is no competition and there’s a seat at the table for everyone. 

Invest in yourself. Bet on yourself. Start believing in yourself. 

There’s no one in the world who’s got this more than you do.

What have you achieved recently that you’d like to celebrate with our community?

I invested more in myself this year than I ever have in my life and that feels DAMN good!

What’s next for your business? What can we expect to see over the next few years?

I’m going to start doing more speaking engagements soon and I’m super excited about that. You can expect to see that and *hopefully* a book in the future!

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Marketing Guru Danni White on Her Agency, Podcast, and Book

Hi, Danni! Please share a brief introduction about yourself and your business: My name is Danni White. I am the CEO and Founder of DW Creative Consulting Agency in Frisco, TX. We focus on helping small to midsize businesses gain visibility in the right markets. I also host a podcast, #Hashtags and Habits, that merges…

Former FBI Special Agent Cassandra Elliot Joseph Shares About Innovative Bedding Company

Hi, Cassandra! Please share a brief introduction about yourself and your business: I’m Cassandra, a retired Federal Law Enforcement Officer turned entrepreneur. As VP of Community Relations of Better Fit Bedding™, this innovation is here to revolutionize the bed-making process with our patented Fitted Flat Sheets, Fitted Comforters, and Fitted Blankets. Designed with innovative corner…

Shaping the Future of Media Production with Lena Jenkins-Smith

“As a leader, I knew that it was important for me to know the job. I have to know what it takes financially, physically, mentally to do any job. I would never want to tell somebody to do a job and be responsible for managing them in that position if I didn’t know what the…

Self-Care as a Leadership Strategy with BetterHelp’s Haesue Jo

“You’re pushing yourself beyond what you feel is comfortable, which means you’re gonna have chapters of discomfort or feeling like, ‘I’m not really sure if I’m there yet. And sometimes that’s true. Sometimes you’re not there yet. It’s good to tune into that because then you know where you should be focusing to improve.” In…

Tara Magalski on Founding a Spirit-Led Community for Holistic Health

Hi, Tara! Please share a brief introduction about yourself and your business: My name is Tara Magalski, and I am a wellness maven and the founder of Divine Lifestyles, and the DL Collective: a membership-style spirit-led community and online holistic health + healing resource center, an online sanctuary to experience a deeper state of alignment…

Tysheda Williams on Her Journey to Founding a Luxury Experience Company

Hi, Tysheda! Please share a brief introduction about yourself and your business: Hi, I’m Tysheda Williams. With an unwavering passion for curating enchanting experiences, I’ve spent years cultivating memories that transcend borders. From exploring the historic wonders of Europe to immersing myself in the vibrant cultures of Asia, the opulence of Dubai, and countless more…

Mayra Gomez-Sanchez on Her BIPOC Copywriting and Marketing Company

Hi, Mayra! Please share a brief introduction about yourself and your business: Hello everyone, I’m Mayra (my-rah) Founder and CEO of Cultural Visionaries – a copywriting and marketing strategy and a Latina-run company. I write for BIPOC business owners—and anyone who shares my values and vision—wanting to create a meaningful impact on other people’s lives.…

Making a Marketing Impact with Lindsey Breitwieser

“We don’t have to do a million things, we just have to do the right things. We often feel like ‘I don’t have a big budget to spend on ads and that’s why I’m not successful.’ We’re chasing all of these different marketing tactics… In truth, we don’t actually need to be doing that much.”…

Kwandaa Roberts Shares Her Success Story Making Modern Dollhouses

Hi, Kwandaa! Please share a brief introduction about yourself and your business: I’m Kwandaa Roberts, an OB/GYN and interior designer who sells high-style, modern dollhouses called Tiny House Calls. What excites you about being an Entreprenista League member? I have found networking with other women entrepreneurs to be one of the most important tools in…

Personalizing Maternal Wellness through One Tribe with Emilie Fritz Veloso

“Keep the momentum going. And that’s continuous meetings, continuous networking. And then set dates really set a, ‘We are looking to raise this by this time,’ so that you give yourself a deadline, and you give the investors a deadline, and you can hold yourself to it.” In this episode of Entreprenista, we sat down…

Caitlin Murphy on Her Freight Firm and Passion for Philanthropy

Hi, Caitlin! Please share a brief introduction about yourself and your business: Hi, my name is Caitlin Murphy and I am the Founder and CEO of Global Gateway Logistics, a global freight forwarding firm. My firm optimizes and simplifies the global shipping process. What excites you about being an Entreprenista League member? It can be…

Tabitha DeSeranno on Discovering Her Passion and Launching a Branding Company

Hi, Tabitha! Please share a brief introduction about yourself and your business: Hi, I’m Tabitha, the creative force behind Vivid Pixel Studio, where I blend strategy, design, and storytelling to craft impactful online presences for passionate service providers. I specialize in creating bespoke websites, impactful brands, and tailored marketing strategies to help service-based businesses not…

Transforming Your Mindset Through Hypnosis & NLP with Billé Frazier

“You know, it hurts. Nobody likes rejection and somebody didn’t like you—whether it be in a relationship or in a job. But you have to figure out how to get up and dust yourself off and make it work. And that’s a large part of what I try to impart to my clients, too, when…

Dr. Christina Jerger Shares About Her Femininity Coaching Business

Hi, Christina! Please share a brief introduction about yourself and your business: I’m Dr. Christina and the CEO and Founder of femsaloud based in Los Angeles, CA. I offer luxurious femininity coaching for female entrepreneurs, executives, and celebrities. With LA’s #1 VIP femininity makeover I make elite women irresistibly feminine and thriving in life. Whether…

Creating a Meal-Kit Revolution with Ooshma Garg

“[You’re] spending money and growing not at a sustainable pace, but at this hyper-accelerated pace in order to rapidly take up market share and drown out competitors. When you keep raising money to do that, you keep giving more and more people big chunks of your business. The only way it works is if you…