Mishka Pitter-Armand of Girl Scouts USA – Keeping an Established, Iconic Brand Current

October 28, 2019
MailChimp_Portrait Mishka

How do you take the momentum of a more than century-old iconic brand and keep it current for a new generation, while staying true to what makes it part of the fabric of our culture? That’s the charge of special guest Mishka Pitter-Arnand, VP of Brand and Product Marketing for the Girl Scouts of the USA. This isn’t just about brand — or marketing. It is about leading the messaging of an organization that can inspire countless future Entreprenistas. This episode was recorded in front of a live audience at the Incite Group Brand Marketing and Digital Summit in New York.

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