Melanie Espeland of Espeland Enterprises on Empowering Others to Build Better Professional and Personal Lives

Marion-Willis-17

Hi Melanie! Please share a brief introduction about yourself.

My name is Melanie, and I’m an Executive Coach & Life Coach. Espeland Enterprises’ has helped thousands of people, from hedge fund managers to influencers, build better professional and personal lives. I have a proprietary approach to building executive presence that was featured in Tedx, and also coach on voice/speaking, appearance, and more. I’m an entrepreneur with the heart of a creative, so I also am a Voice Actor and Painter in my free time.

So Melanie, what excites you about being an Entreprenista League member?

I love connection and people – makes sense being a Coach! So I’m looking forward to meeting other interesting and ambitious women, and seeing what we can learn from each other.

What made you take the leap to start Espeland Enterprises?

I had always pictured working for myself from perhaps the age of 6, and finally did it in my early 30s. I was just never feeling quite right in my corporate career, and knew I would regret not trying something new. I was existing, but not living.

What was your background prior to starting your own business?

I’ve had quite the portfolio career, including fashion, consulting at McKinsey, business school, voice acting, and coaching. I’m lucky that I get to leverage my Fortune 500 experiences today as Coach, and get to maintain my creative ambitions in my down time.

So Melanie, some people always have had a “feeling” they wanted to be entrepreneurs. Do you relate to this?

Yes! I pretty much wanted to start my own company around age 6. I had different ideas throughout my childhood, ranging from self-employed writer to fashion house owner. Why not dream big?

When first launching a business, having a clear brand image and marketing strategy is so important! Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

To be honest, I had no plan whatsoever. I created a basic website for probably ~$30 on Squarespace, talked to a few people in my network, and landed my first client through word of mouth. However, this approach has not been sustainable as I’ve grown my business. Today I network; receive referrals; partner with a few organizations annually such as MLT (Management Leadership for Tomorrow); complete speaking engagements; and am working on content/social media concepts for 2023. I’m always open to connecting with marketing and business development experts. I know I still have a lot to learn when it comes to SEO; paid digital advertising; non-paid content strategy; and cold outreach.

Challenges arise for Entreprenistas every. single. day. What is the biggest challenge you have encountered along the way?

The biggest challenge was just getting started and committing to being an entrepreneur full-time. This mindset shift was scary, but I made sure to have enough cash on hand to embrace a certain level of uncertainty.

Melanie, you have lots to celebrate! What is the accomplishment you are the most proud of to date?

I’m proud of a few clients who told me that I changed their lives. What could be more rewarding than that?!

Do you believe in work/life balance? What are some of your best tips?

I believe in work/life integration, not balance. Balance is never going to quite be achieved because we live dynamic ever changing lifestyles that require integration of all the different aspects of ourselves. My key tips include taking time for self-reflection every month or quarter. Are your short and long-term goals still the same? Are you happy? Has your situation changed at all? Etc. This will keep you mindful and honest with yourself so that you can intentionally live your life accordingly.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

I wish I had known more about marketing, social media, and business development. I would have hired a consultant to help me lay the foundation for these areas early on in order to keep business flowing. But, you live and you learn, and the worst thing you can do is NOTHING. Better to do something at a C+, learn, pivot, and move forward.

So Melanie, what have you achieved recently that you’d like to celebrate with our community?

I relaunched my website, and included FREE guides to share my knowledge. Check it out 🙂

What’s next for Espeland Enterprises? What can we expect to see over the next few years?

What’s next is continuing to develop my marketing strategies online; speaking engagements; and maybe online courses! Here’s to 2023.

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Grants You Need to Apply to For Your Business!

The FedEx® Entrepreneur Fund Who can apply? Entrepreneurs who have a connection to the military and/or entrepreneurs with disabilities. What you could receive: $10,000 Deadline: October 6, 2023 15th Anniversary Entrepreneurship Who can apply? Any entrepreneur who submits an engaging pitch of up to 1,000 words highlighting your business and how it would benefit from…

How to Plan for the Unpredictable with Emily Cisek

“You want to do everything you want to be everything to everyone. You want to be the perfect founder, but the perfect founder doesn’t exist you need to be authentic and true to yourself and the type of leader you are.” – Emily Cisek Named the 2021 Women Who Mean Business Honoree by the Houston Business…

Courtney Boyer on Starting a Biz of Her Own to Elevate the Dialogue Around Women’s Health and Sexuality

Hi Courtney! Please share a brief introduction about yourself and your business: Hello! I am a relationship and sexuality expert. I was trained as a mental health and sex therapist, life coach, and Reiki Practitioner. Recently, I published the book, “Not Tonight, Honey: Why Women Actually Don’t Want Sex and What We Can Do About…

The Scoop on Building a Business from Scratch with Kim Malek

“Money is always available, you will find it believe it or not, it really is, but finding the right money. It could not be more important.” – Kim Malek Kim Malek is the Co-Founder and CEO of Salt & Straw, an ice cream company that produces and serves boldly unique flavors made by hand, where customers…

Taking An Integrative Approach To Medicine and Business with Dr. Cindy Tsai

“Life is a serie“I really realized that we need to take this very integrative holistic approach to wellbeing. So often we are focused on productivity and being busy. And we forget about listening to what we’re actually going through.”  – Dr. Cindy Tsai Dr. Cindy Tsai is an award-winning board-certified physician, TEDx speaker, best-selling author,…

Mamaprenista Cinder Trout on Opening a Natural Beauty Brand, Abature, with Her Daughter

Hi Cinder! Please share a brief introduction about yourself and your business: Hello, my name is Cinder. My daughter and I co-founded a natural beauty brand dedicated to lip care called Abature. We make lip scrubs, lip serums, and lip balms all proudly packaged plastic free. Our wholesale distribution channel is currently only available to…

Creative Kelsey Kloss on Launching a PR and Social Media Company to Empower Industry Thought Leaders

Hi Kelsey! Please share a brief introduction about yourself and your business: Absolutely! I am the CEO of Kloss Creatives, a PR and social media company that scales CEOs and companies as industry thought leaders. Kloss Creatives clients have been featured by The New York Times, HuffPost, Bustle, and beyond. Previously, I was a journalist and in-house…

Finding Your Purpose and Fulfilling Your Mission with Dr. Nadine Collins

“When you understand who you are, and why you’re here, you will recognize that you have no competition. Because there’s nobody in the world like you but you. And whatever you’ve been divinely called to do. There is nobody in the world who can do it like you but you because it’s your assignment.” –…

Nicole Pearl Kaplan on How She Created a Business that Provides Her Clients Insights, Strategies and Personalized guidance

Hi Nicole Pearl! Please share a brief introduction about yourself and your business: Hi! I’m a PR & Media consultant who helps small business founders get noticed, grow their brand awareness and become a household name. When the pandemic hit, I heard a lot of people asking how to get featured, and I heard a…

Learning How to Start Over with Olivia Howell

“Life is a series of fresh starts, and everybody is worthy of the support. We are about meeting people where they are and celebrating them.”  – Olivia Dreizen Howell After her own divorce and watching her sister call off her engagement the following year, Olivia was left with two significant questions: Why do we only…

Entreprenistas, Go for These Amazing Grants!

As founders we know how hard it can be to secure funding for your business, so we want to make it a bit easier! Below are our top picks of grants and resources this week!

Creating A New Business Category with Jen Batchelor

“ The more I tell my story, the more I’m like, damn, I would never have wanted to follow in the footsteps of anyone, I really have to blaze the path. Even though it’s painful as sin, I have to put something out there that’s brand new, and let people react to it.” – Jen…

Artisan Joy’s Stephanie Blanchard on Smashing the Myth of the “Starving Artist”

Hello Stephanie! Please share a brief introduction about yourself and your business: I am the publisher of Artisan Joy, a website and magazine that celebrates creative entrepreneurs. Artisan Joy’s mission is to smash the myth of the starving artist by publishing success stories of artists, designers, artisans and makers who have turned their passions into…

Mamaprenista Ami Bhansali of Chai Diaries on her mission to Make Fresh Premium Teas Accessible to All

Welcome Ami! Please share a brief introduction about yourself and your business: Chai Diaries is a lifestyle brand retailing specialty teas. Inspired by my tea-enriched household (three generations of history in growing and manufacturing tea in the beautiful Nilgiris, India), the brand is all about REAL TEA, REAL HERBS, REAL SPICES! Embracing a tea culture…

“Life Coach in a Bottle”, Laura McCann, on Establishing Adoratherapy

Hello Laura! Please share a brief introduction about yourself and your business: My name is Laura McCann and I am the Founder and CEO of Adoratherapy. At Adoratherapy, we invite you on a journey of healing through breath and intention using all natural essential oil based fragrances. After many years as a successful entrepreneur in…