Meet Caley Adams, Founder & Creative Director of Wildes District

Copy-of-Website-Header-Template-1

Describe your business in a few words:

Caley Adams is the Founder & Creative Director of Wildes District, an NYC-based design studio that specializes in emerging women’s and e-commerce brands. Wildes District works closely with founders to build meaningful experiences that span multiple touchpoints — including brand, web, app, print, packaging, and more. Caley has over a decade of design experience working for some of the world’s most celebrated brands, including Chanel, The Row, Rolex, Warby Parker, Birchbox, Ralph Lauren, and ALDO.

After spending years building larger brands, she turned her focus toward working with early-stage companies to help them navigate the many phases and challenges of brand development, from pre-launch to post-launch life and created Wildes District in 2018. Today, she leads the Wildes District team and partners with founders to help build their brands from the ground up, with visually compelling but scalable design. Their clients include some of the most of the moment names today including Andie Swim, Aurate, Kin Euphorics, Chief, Coterie, Elix Healing, and Margaux.

What was your background prior to starting your own business?

I worked in the design field for almost a decade before starting Wildes District. I worked at several agencies, I worked in-house, at startups, at bigger companies, at smaller companies, as a freelancer, everything. I worked a lot within the fields of fashion, beauty, luxury, and e-commerce design.

Did you always know you wanted to be an entrepreneur?

No! I think it just kind of found me. I felt that I had a lot to offer by diving off and starting my own business, but I wouldn’t have done that if I felt there wasn’t a need for it/a market opportunity.

Take us back to when you first launched your business, what was your marketing strategy to get the word out, and did it go as planned?

All of our marketing and new business was word-of-mouth (and mostly still is). We love the brands we work with. Like us, almost all of our clients are women running businesses, and so there’s a lot of mutual support there. We were not expecting this level of referrals and so that was really nice, and as such we haven’t had to put as much effort to date into business development.

What is the accomplishment you are the most proud of to date?

I’m really proud of being named one of GDUSA’s “People to Watch” for 2022. It’s a bit nerdy, but I used to read this graphic design magazine as a student in college dreaming of my career…and so it felt really exciting to be included in the issue this year.

Do you believe in work/life balance? What are some of your best tips?

Work/life balance is really a tough thing to nail down. There are times where work takes over everything, and similarly there are times where life takes over everything. I think this is just the way life is, and it’s a hard thing to try to tame sometimes. Whenever a big swing in one direction or the other happens, I try to accept the moment, and acknowledge that it’s just a season of life that it will pass, because it always does.

What have you achieved recently that you’d like to celebrate with our community?

My home was featured on Apartment Therapy, which was fun and exciting. They did a home tour and put it on their site and Instagram. https://www.apartmenttherapy.com/caley-adams-colonial-house-tour-photos-37044616

What’s next for your business? What can we expect to see over the next few years?

We are starting to hone in even more on our specific niche. We are doubling down on women-led businesses and businesses that are targeting female consumers. We’re starting to say a lot more that doesn’t align to our belief systems, and that’s an exciting place to be. We’re producing work that makes us proud.

What excites you about being an Entreprenista League member?

Meeting fellow women entrepreneurs!

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Teqnizan Founder Rama Prasad on Creating Functional and Fashionable Earbuds

First, let’s get to know Rama! Rama Prasad is the Founder CEO of Teqnizan located in Minneapolis. Teqnizan has explored, invented, patented, and is selling wireless bluetooth audio earrings. The earrings look and feel like jewelry earrings, and function like an earbud audio device. Rama, what excites you about being an Entreprenista League member? The…

Harvick Farms Founder Lainey Harvick on Growing Community Awareness Around Homesteading

Hello Lainey! Please tell us a little about yourself. In 2015, I became a nurse and worked in the ER through the pandemic. Gardening was a way to provide an outlet from the high-intensity career. As a mother, nurse, and avid gardener who understands the value of having support and resources I could see there…

Meet Mamaprenista Olivia Dreizen Howell and Learn How She Shifted the Cultural Narrative through Fresh Starts Registry

Hello Olivia! Please share a little bit about your business: Fresh Starts Registry is the first and only platform for everything you need to start again. We are shifting the cultural narrative to celebrate big, bold, and brave life decisions. Whether it’s a divorce, breakup, moving, job change, stepping into your truth, or any big…

Founder of Clairebella, Kathy Story, on Creating and Sharing her Artwork

Hello Kathy! Tell us a little about yourself. I am the founder and artist behind Clairebella. Clairebella is a lifestyle brand of colorful gifts and home décor. We believe every day items should spark joy. What excites you about being an Entreprenista League member? I am excited to connect with other women, support women, and…

Huckleberry Creative’s Jess Coleman on Developing Strategic Insights You Need to Deliver High Quality Work

Before we get started, here is some background information on our fabulous entreprenista Jess: Jess Coleman is the founder of Huckleberry Creative, a full-service website design and development studio with a mission to make it easy and fun for entrepreneurs to share their genius with the world. She’s an experienced marketer, copywriter, and designer who…

Marketing Maven Brooke Latham on Launching Social Canvas

Hello Brooke! Please share a little bit about yourself. As a marketing strategist, I am passionate about helping business owners grow their brands by creating comprehensive sales funnels designed to attract, convert and retain their ideal clients. My business, Social Canvas, is a full-service marketing agency specializing in working with organizations of purpose. What excites…

Emma Vollrath on Founding Her Sustainable and Innovative Athleisure Brand: Emma Lou

Hi Emma! Let’s first talk about Emma Lou: Hi! My name is Emma Vollrath, and I am the founder of Emma Lou, an innovative athleisure brand using recycled, sweat-enhancing fabrics to beat bloat, decrease water weight retention, and support women in overcoming lower stomach insecurities. Our recycled thermoplastic fabric is designed with an insulating property that…

Growing Your Business with Carlyn Bushman of Carlyn Bushman Consulting

When Carlyn stepped into Entrepreneurship to be closer to her four children, she thought it would be easy. After her first business came to an end, she realized her real passion was in helping other women grow their businesses, thus she created Carlyn Bushman Consulting.  In this episode, we sit down with Carlyn Bushman, founder…

A Web3 Deep Dive with Laurie Segall

Today, we’re sitting down with Laurie Segall, a journalist and former senior technology correspondent and an editor-at-large at CNN. Laurie has interviewed tech titans like Mark Zuckerburg and Tim Cook, and is also the co-founder and executive producer of Dot Dot Dot Media, a news and entertainment company devoted to tech and humanity. Listen in…

10 Tech Solutions Entreprenistas Can Use to Operate and Grow Their Business

Entreprenistas have a lot of pressures to navigate when building their business. Between wearing multiple hats to keep everything running from managing finances, staffing, marketing and more — it can be a lot to juggle from sunrise to sunset.  Thanks to technology, several tools are designed to streamline business operations to make life easier and…

Secrets to a Successful Fundraise with Andrea Ippolito of SimpliFed

After struggling to feed her daughter by breastfeeding, Andrea was lost and didn’t know what to do. This is unfortunately a story that is common amongst new moms. But for Andrea, she decided to change the narrative by making it her mission to educate new moms and help them meet their feeding goals.  Today, we…

Alicia McKenzie’s Mamaprenista Journey Launching Lift Like a Mother

Alicia, how did you start fostering your entrepreneurial spirit? McKenzie Enterprise dba Lift Like A Mother™ began as a way for me to share training videos with my coaches during my athletic career. Over the years, it has evolved into a coaching practice I am so proud of and a separate nonprofit to help me…

Entreprenista Honors Top 100 Women Business Leaders of 2022

Entreprenista 100 winners will be recognized at a celebration & networking luncheon this March NEW YORK, Jan. 17, 2023 /PRNewswire/ — The Entreprenista League, a leading membership community for ambitious, entrepreneurial women, is excited to announce the winners of its inaugural Entreprenista 100 Awards. Presented in partnership with Chase Ink, the Entreprenista 100 Awards honors 100 exemplary…

Investigating the Metaverse: The Legal Side of Web3 with Jennifer Justice

One of the most intimidating things about Web3 is the sometimes-murky legal side of things. There are a fair amount of scams out there and it can feel pretty overwhelming, but luckily there are people who have it all figured out—and you’ll meet one of them today.  We’re sitting down with Jennifer Justice, an entertainment…

The Business of Helping Children Learn with Caitlin Greer Meister of The Greer Meister Group

As a life-long teacher, Caitlin knew from a young age that her calling was helping children. So she started tutoring, then that turned into educational consulting. Once the pandemic hit, business exploded as more schools needed her consulting for remote learning. Today, she’s about to take her business nationwide.  In today’s episode, we sit down…