Meet Caley Adams, Founder & Creative Director of Wildes District

Copy of Website Header Template (12)

Describe your business in a few words:

Caley Adams is the Founder & Creative Director of Wildes District, an NYC-based design studio that specializes in emerging women’s and e-commerce brands. Wildes District works closely with founders to build meaningful experiences that span multiple touchpoints — including brand, web, app, print, packaging, and more. Caley has over a decade of design experience working for some of the world’s most celebrated brands, including Chanel, The Row, Rolex, Warby Parker, Birchbox, Ralph Lauren, and ALDO.

After spending years building larger brands, she turned her focus toward working with early-stage companies to help them navigate the many phases and challenges of brand development, from pre-launch to post-launch life and created Wildes District in 2018. Today, she leads the Wildes District team and partners with founders to help build their brands from the ground up, with visually compelling but scalable design. Their clients include some of the most of the moment names today including Andie Swim, Aurate, Kin Euphorics, Chief, Coterie, Elix Healing, and Margaux.

What was your background prior to starting your own business?

I worked in the design field for almost a decade before starting Wildes District. I worked at several agencies, I worked in-house, at startups, at bigger companies, at smaller companies, as a freelancer, everything. I worked a lot within the fields of fashion, beauty, luxury, and e-commerce design.

Did you always know you wanted to be an entrepreneur?

No! I think it just kind of found me. I felt that I had a lot to offer by diving off and starting my own business, but I wouldn’t have done that if I felt there wasn’t a need for it/a market opportunity.

Take us back to when you first launched your business, what was your marketing strategy to get the word out, and did it go as planned?

All of our marketing and new business was word-of-mouth (and mostly still is). We love the brands we work with. Like us, almost all of our clients are women running businesses, and so there’s a lot of mutual support there. We were not expecting this level of referrals and so that was really nice, and as such we haven’t had to put as much effort to date into business development.

What is the accomplishment you are the most proud of to date?

I’m really proud of being named one of GDUSA’s “People to Watch” for 2022. It’s a bit nerdy, but I used to read this graphic design magazine as a student in college dreaming of my career…and so it felt really exciting to be included in the issue this year.

Do you believe in work/life balance? What are some of your best tips?

Work/life balance is really a tough thing to nail down. There are times where work takes over everything, and similarly there are times where life takes over everything. I think this is just the way life is, and it’s a hard thing to try to tame sometimes. Whenever a big swing in one direction or the other happens, I try to accept the moment, and acknowledge that it’s just a season of life that it will pass, because it always does.

What have you achieved recently that you’d like to celebrate with our community?

My home was featured on Apartment Therapy, which was fun and exciting. They did a home tour and put it on their site and Instagram. https://www.apartmenttherapy.com/caley-adams-colonial-house-tour-photos-37044616

What’s next for your business? What can we expect to see over the next few years?

We are starting to hone in even more on our specific niche. We are doubling down on women-led businesses and businesses that are targeting female consumers. We’re starting to say a lot more that doesn’t align to our belief systems, and that’s an exciting place to be. We’re producing work that makes us proud.

What excites you about being an Entreprenista League member?

Meeting fellow women entrepreneurs!

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Ashleigh Barker, Head of Beauty for Lincoln International, on her unique Entreprenista journey

Describe your business in a few words: I am the Head of Beauty for Lincoln International, an investment banking platform that advises brands and management teams on growth capital fundraising and M&A advisory strategies. What was your background prior to starting your own business? I’m an M&A strategy, advisor and investment professional with both investment…

Cheli Grace of Book to Millions Reflects on 1 Year in The Entreprenista League

Brief description of your business: I offer professional publishing services with business strategy. I help you write, publish and market your non-fiction book that is aligned to your business and brand. We have a 5-phase system that does a lot of the work for you so all you have to do is show up with…

Rosemary Leader, Founder of Connect The Kind, has set out to change the way we gift

Describe your business in a few words: My name is Rosemary Leader, and I started Connect The Kind in December 2020. At Connect The Kind, we have set out to change the way people gift. Our mission has been to create a more meaningful, impactful way to celebrate the good people in your lives. We…

Ashley Reckdenwald, Founder of Working Mom Notes, on her mission as a Mamaprenista

Describe your business in a few words: I am the Founder of Working Mom Notes. My mission is to empower mothers through community and experience, enabling all to prosper in both career and motherhood. I believe in moderating difficult conversations to help women feel seen and heard. What was your background prior to starting your…

Riley Flanagan of Riley’s Rows on starting her own international wine company

Describe your business in a few words: When I was four years old, Dad and I had our first harvest. I came home and knew I wanted to be a winemaker. I have loved growing up in this industry and I started Riley’s Rows as a way to share wines with people. My mission is…

Adriana Robinson, Founder of Reina Skincare, on her “accidental” success as an Entreprenista

Describe your business in a few words: My name is Adriana Robinson. I started this business in 2018. I was suffering from Acne all over my body and the products in store were not working for me. I decided to go the natural route and I accidentally ordered 10 pounds of Shea Butter instead of…

Laura Elliott, Co-Founder of Kula Inc., on taking the leap to launch a podcast

Describe your business in a few words: I am Laura Elliott the co-founder of Kula Inc. Kula is transforming the way moms receive support with a membership-based platform that allows moms to book 1:1 virtual sessions with a network of maternal wellness experts, including sleep consultants, counselors, career coaches, nutritionists, and more. What was your…

Meet Britney Mahoney: Senior Executive Assistant turned Entreprenista

Describe your business in a few words: As an 18-year highly experienced executive assistant with a diverse background in providing support to senior-level officials through in-person and virtual settings. Your business is our business. I believe in making your dreams and goals a reality and my Virtual Assistants know just how to do that. We’re…

Dawn Scott, Host of The Empowered CPA, is educating Entreprenistas with her curated courses

Describe your business in a few words: I am a CPA, podcast host, digital content creator, and co-founder of a blow-dry bar. What was your background prior to starting your own business? I worked for boutique accounting firms, a publicly traded utility and high net worth trust companies. Did you always know you wanted to…

Public Relations Leader and Entreprenista, Ronica Cleary, on highlighting important and impactful stories

Describe your business in a few words: I launched Cleary Strategies to provide public relations, media placements, & crisis management to leaders and corporations. I’m a former television journalist who most recently worked as a White House Correspondent and hosted a weekly political talk show for WTTG Fox 5. My goal is to help you…

Brielle Brown, Founder & CEO of Anxiety Cosmetics, on Launching a Beauty Company Mid-Pandemic

Describe your business in a few words: I am the Founder & CEO of Anxiety Cosmetics! We are a Clean Beauty Brand Specializing in CBD Infused Cosmetics. BRAND STORY: The story starts a few years back when I was eating CBD gummies before bed due to my own Anxiety. I would toss and turn at…

Alla Koretsky of HeyLayer is on a mission to make sure women are represented in Web3

Describe your business in a few words: Alla Koretsky is Co-founder and CEO of HeyLayer – the one-stop NFT management solution to help brands transition into web3.Before founding HeyLayer, Alla spent over 15 years working as a buyer in luxury fashion, E-commerce, and subscription business startups, bridging gaps between branding, marketing, and product development. Her…

Ashley Girard of Welly’s Wellness on how her early days shaped the Entreprenista she’d become

Describe your business in a few words: Hi, I’m Ashley Girard — CEO and Founder of Welly’s Wellness. We sell prepackaged snacks, drinks and on-the-go essentials, as well as salads, fresh pressed juice + shots and more! Think of us like a healthy 7-11, but on wheels (and way cuter!). We also launched an MVP…

Donatella Arpaia: Serial Entreprenista, Attorney turned Restaurateur and Head Judge on Iron Chef America

Describe your business in a few words: Donatella Arpaia is a serial entrepreneur, trailblazing attorney turned restaurateur, celebrity chef, cookbook author, motivational speaker, brand ambassador, and mother. Donatella is best known for her recurring role as Head Judge on Iron Chef America. What was your background prior to starting your own business? My background was…

A Social Guru to Watch: Savannah Adams of Navvy shares her Entreprenista story

Describe your business in a few words: My name is Savannah Adams. I am a mom, entrepreneur, Instagram influencer, fashionista, and nature lover. I started Navvy, a social media management agency, one year ago because I am dedicated to giving a voice to ethical brands making big impacts in their communities. Navvy primarily focuses on…