Martha Sharkey of Today is a Good Day on helping families of the Neonatal Intensive Care Unit (NICU)


Describe your business in a few words:

I am the Founder & CEO of Today is a Good Day, a non-profit providing personal and financial support for families who experience the Neonatal Intensive Care Unit (NICU). My husband and I founded Today is a Good Day after welcoming our identical twin girls at 23 weeks and 5 days in 2010. Our daughter, Mary, was with us only 14 days before passing away. Our daughter, Claire, beat the odds and came home after 103 days in the NICU. Following our extended stay, we recognized a gap in care for parents and families navigating the NICU journey. We founded Today is a Good Day to help others navigating the NICU to know they are not alone.

What was your background prior to starting your own business?

Prior to focusing fully on advancing the mission of Today is a Good Day, I served in several non-profit leadership roles, including Executive Director of the Chestnut Hill Business District and Assistant Director of Corporate Sponsorship for The Franklin Institute. I have over 19 years of experience in the non-profit sector, including event management and fundraising. I also host corporate social responsibility projects with local and national companies. 

Did you always know you wanted to be an entrepreneur?

I have always worked in the non-profit sector. It was my family’s personal journey through the NICU that inspired me to launch a non-profit organization to support others. I am grateful every day for the opportunity to serve others through Today is a Good Day.

What is the accomplishment you are the most proud of to date?

In 2014, we were supporting NICU families at one Philadelphia-area hospital. Today, we serve families at 16 hospitals in 6 states.

Do you believe in work/life balance? What are some of your best tips?

Our work with Today is a Good Day is integrated into many aspects of our life since the mission is so personal. We do focus on family time as much as possible after work and on the weekends. Of course, our daughters are active volunteers with Today is a Good Day as well!

What have you achieved recently that you’d like to celebrate with our community?

Today is a Good Day recently received the Outstanding Foundation of the Year award through the Philadelphia chapter of the Association of Fundraising Professionals.

What’s next for your business? What can we expect to see over the next few years?

We are excited to continue expanding our reach to serve more NICU families through new hospital partners.

What excites you about being an Entreprenista League member?

The opportunity to connect with women across the country who also took a leap of faith to start their own businesses and non-profit organizations is inspiring. Networking and supporting one another can help to take all of us to the next level.

Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Natalie Ramirez Designs Impactful Spaces With Her Architecture Firm

Hi, Natalie! Please share a brief introduction about yourself and your business. Natalie Soledad Ramírez is the Founder and Principal Architect of Natalie Ramirez Architecture + Impact Collaborative. She has worked in architecture for over 14 years. She believes that the built environment can act as a catalyst for positive change and has devoted much…

Massage Therapist Gabby Garduno Promotes Self-Care and Mental Wellness

Hi, Gabby! Please share a brief introduction about yourself and your business: Hola, I’m Gabby, a Los Angeles mobile massage therapist providing massage for self care and mental wellness. What excites you about being an Entreprenista League member? Definitely being in a community with ladies who want to help build each other up! What made…

How Leslie Roberson Became a Leader in Inclusive Beauty Retail

“I became hyper detailed on the processes and how the business should run. Any good business, this should be the baseline. Nothing else, like this is it. How does your business run without you? My team understands that everyone’s on board, so they just move through the system systematically. And so if they have any…

How Renee Parsons Innovated Golf Apparel in a Male-Dominated Industry

“Just surround yourself with people that are not necessarily better than you, but that bring something to the table you don’t—and [don’t] be intimidated by that or threatened by that. I love collaborating and I love having people on my team that bring something to the table and can teach me, and I feel like…

Laurie Arron on Her Coaching Biz for C-Suite Execs and Chiefs of Staff

Hi, Laurie! Please share a brief introduction about yourself and your business: Hi, I’m Laurie. I’m a trusted advisor and executive coach to C-Suite leaders and Chiefs of Staff. I’m also the founder of ChiefSpace Boardroom, a group coaching mastermind for Chiefs of Staff. What excites you about being an Entreprenista League member? I am…

Take a Look Inside Our Founders Weekend VIP Gift Bags

We’re still thinking about the VIP gift bags from Founders Weekend! The gift bags were filled with such innovative, useful (and luxurious!) products. Amplifying women-owned businesses is what we’re all about and we want to be sure all of the founders that featured products in our VIP Founders Weekend gift bags are discovered by all…

Dalana Lara Turned Her Passion for Baking Into a Cookie Biz

Hi, Dalana! Please share a brief introduction about yourself and your business: Hi, I’m Dalana, founder of The Cookie Mania. Originally from Caracas, Venezuela, I moved to the U.S. in 2015. My lifelong passion for baking was always a part of me, even though I went to college and graduated as an accountant. Beyond balancing…

Ariana Olive Helps People Reach Their Financial Goals Through Planning

Hi, Ariana! Please share a brief introduction about yourself and your business: With over fifteen years of experience in finance and business management, Ariana is a performance-driven professional who provides strategic guidance to help individuals, families, and small-business owners reach their financial goals through comprehensive financial planning. She focuses on four key areas: tax planning,…

How Marina Khidekel Made Her Business a Household Name Through Networking

“Everybody has an unfair advantage. Use it. It could be an expertise that you have, that could be contacts you have in an industry that’s adjacent to the industry of your startup or can help your startup—use that. When Marina Khidekel started her search for a solution to her nighttime anxiety, she turned to weighted…

Elsi Pacheco on Her Brand Development and Digital Design Agency

Hi, Elsi! Please share a brief introduction about yourself and your business: I’m Elsi. I am the creative force behind Link Up Level Up, bringing over 20 years of experience in marketing, design, and website development to the digital space for business owners. I was born and raised in the vibrant hustle of New York,…

How Tisha Thompson Launched the First Black-Owned Clean Makeup Brand at Sephora

“There’s a lot of things that come with being able to support a retailer like that… If you’re not ready for those things, then go DTC first because you also have to have: Is your product merchandisable? Do you have unit cartons? Do you have UPCs? All of these kinds of operational tactical things that…

Shulamit Ber Levtov Supports Woman Entrepreneurs’ Mental Health & Well-Being

Hi, Shulamit! Please share a brief introduction about yourself and your business: I’m Shulamit Ber Levtov, MA, RSW, CCTP, aka The Entrepreneurs’ Therapist. I’m passionate about mitigating the entrepreneurial mental health crisis and transforming the entrepreneurial ecosystem to include the whole human in business. I do that through speaking, teaching, and consulting, as well as…

5 Tips for Planning a Seamless Event

Founders Weekend was a month ago, and we still can’t get over the impact the event made for our community. Seeing our members, in person, connecting and collaborating with each other was what it was all about.  The content that was captured truly reflects the feeling of our Founders Weekend event and we can’t wait…

Gina Caracci Does it All: Trainer, Podcaster, and Charity Founder

Hi, Gina! Please share a brief introduction about yourself and your business: I’m Gina aka GinaMarieFit. I’m a NASM personal trainer, business owner, podcaster, and charity organization founder. When I set out to become a personal trainer and online business owner, my goal was to provide more than just workouts and macros. I wanted to…

Building a 50,000+ Community While Navigating Postpartum Challenges

“I really care about people and I really care to see people thrive in communities where they feel welcomed.” Amanda Smith is the Founder & CEO of Dallas Girl Gang, a 50,000 plus global community of engaged women connecting in career, business, and life. Amanda, a former elementary music teacher, has grown Dallas Girl Gang…