Marla Isackson of Ossa brings you the best of the Podcast Advertising Marketplace
Describe your business in a few words:
I am Marla Isackson and I am the Founder & CEO of Ossa. Ossa is the world’s first women-focused podcast advertising marketplace. Leveraging technology to enhance female voices, our pioneering app connects podcasters and advertisers. Our product is the ultimate single-source platform for podcasting metrics, allowing podcasters to receive advertising and sponsorship orders and receive payments through data-driven insights.
What was your background prior to starting your own business?
25+ years corporate and then 10 years as an entrepreneur focusing my efforts on women’s empowerment initiatives and platforms prior to founding Ossa.
Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?
Social media, Google Ads, word of mouth!
What is the accomplishment you are the most proud of to date?
Developing and launching Ossa Collective!
Do you believe in work/life balance? What are some of your best tips?
Yes. I think it is extremely important to ask for help from your family, friends, etc. if you are feeling overwhelmed.
What have you achieved recently that you’d like to celebrate with our community?
Launching the Ossa Production Camp. The purpose of the free camp is to provide hands-on experience creating branded podcast content in a fully immersive, fast-paced environment. Podcasters will walk away with heightened creative and strategic skills in writing, production, hosting, insights, and more. For more details https://ossacollective.com/production-camps/.
What excites you about being an Entreprenista League member?
Connecting with like-minded women!