Marketer and Mamaprenista, Laura Sinclair, on Launching The LJ Social Agency

Feature-Graphics-17

Please share a brief introduction about yourself and your business:

I believe that you and your business deserve to be seen. With over a decade of experience building digital marketing strategies for some of the world’s biggest brands, I now teach ambitious women how to adapt the growth strategies of fortunate 500s for their own businesses – empowering them to step into their inner CEO along the way (without sacrificing their sanity). A mom of two, I am a Marketing and Business Mentor for ambitious women and CEO of the boutique social media marketing agency, The LJ Social Agency and the host of This Mother Means Business podcast.

What excites you about being an Entreprenista League member?

Connecting with other like minded entrepreneurs! I really believe entrepreneurship is only as lonely as you make it.

What made you take the leap to start your own business?

I wanted freedom of my mind, mostly, and to create what I wanted to create in the world without having to be in a box someone else created for me.

What was your background prior to starting your own business?

I have 8 years of PR and corporate marketing experience in technology, luxury automotive, and sport marketing, and I also ran a brick and mortar CrossFit gym for 5 years.

Did you always know you wanted to be an entrepreneur?

No! I am the first entrepreneur in my family, so it wasn’t something I even knew was an option for me until I was almost 30!

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I think most new businesses start with selling to people you know, and I’ve been really lucky to meet a lot of people in my life. So with a marketing background – I would say yes, it went as planned, but I also knew that things take time! I was very fortunate that way, but its always led with just being myself and speaking from the heart.

What is the biggest challenge you have encountered along the way and what did you learn from it?

Navigating motherhood while building my businesses. I have two little kids and that in itself is a full time job!

What is the accomplishment you are the most proud of to date?

Just never giving up. We lost the gym during COVID, and I had every reason to just pack it all in. But I never have!

Do you believe in work/life balance? What are some of your best tips?

No. I believe in work life integration or work life harmony.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

Comparing yourself to other people is pretty impossible to avoid, but your path is perfect.

It’s easy to look at where someone else is and allow their success to make you feel like you are somehow behind, or not doing enough – but I try to look at other people’s success as proof of what is possible for me, while also recognizing that we all have different talents, resources, and supports.

The way someone else got there doesn’t have to be the way I get there, and the same applies for everyone. As a mom of two little kids, sometimes my path feels messy, or disjointed, but I know that I will get where I want to be with time. 

What have you achieved recently that you’d like to celebrate with our community?

Launching my podcast and hitting top 10% globally in the first month!

 My podcast is called This Mother Means Business and it can be found on all your favorite podcast platforms! 

What’s next for your business? What can we expect to see over the next few years?

Continuing to build my personal brand and put out more content. More regular podcast episodes with other incredible entrepreneurial mothers, and more long form video too!

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Lana Wear’s Journey to Founding a Real Estate Flipping and Staging Company

A brief introduction about Lana and her business: Lana is Founder and CEO of HomeWear Designs, a real estate flipping and staging company in New York City, the Hamptons, and St. Petersburg, FL. Lana’s career began in Sales, first as a Real Estate Agent in NYC and later as a Sales leader for multinational corporations.…

Addie Gundry is Innovating Diaper Changing for Parents on the Go

“My biggest regret is [that] I kept this so close to the chest for a while, because a lot of people think, ‘Someone will steal my idea. People think it’s a bad idea.’ You almost want to wait to announce what you’re doing until it’s totally complete. And I always say, ‘If you’re not embarrassed…

Cindy Dodd Connects Companies With Key Decision-Makers

A brief introduction about Cindy and her business: Cindy Dodd is an award-winning marketer and global speaker who has emerged as a trailblazer for Black women in the lead generation industry. As the Co-Founder and COO of PEMA.io, Cindy has transformed the company into a global powerhouse, executing over 100 million reach-outs and serving over…

Kathryn Shah, Spring & Mulberry, is Making the World a Sweeter and Healthier Place

“I don’t know that we’ve cracked the right mix yet, but gifting has gone a long way, and I think the more you gift, the more people see your product, and the more you can collaborate on content, the more views you’ll see on your content. And ultimately, what you’re wanting is just this feeling…

Rita Richa Helps Businesses Tell Their Stories Through Podcasting

A brief introduction about Rita and her business: Rita Richa is the founder and executive Producer of Reignite Media. Rita has an extensive background in developing B2B podcasts, content-based networking, and brand strength capitalization. Her clients have been known to classify her as an innovator/visionary, passionate about developing podcasts, scripts, storyboards, social media content, and…

Courtney Todd’s Marketing Agency Increases Brand’s Visibility

Hi, Courtney! Please share a brief introduction about yourself and your business: Hi, I’m Courtney, Fractional CMO + Creative Director of Umlaut Agency. I help brands drive top-line growth and reduce cost per customer by increasing brand visibility and building stronger customer relationships. I also run a creative agency that focuses on branding and website…

Amy Rees Inspires Women Through Art With Personality Plates

“Find somebody to work with as a small business owner. I’m not taking out loans. I don’t have big funding. You really have to pick and choose where you want to invest in your business, but you do have to invest somewhere.” Struggling with feelings of neglect and loneliness in an unhappy marriage, Amy Rees…

Ramy Brook Sharp’s Journey to Building and Scaling a Fashion Empire

“As the leader, it all starts at the top. If you want a culture where people are kind to each other and people are understanding, you have to be that person.” Ramy Brook Sharp is the founder and CEO of Ramy Brook, a contemporary women’s fashion brand known for its chic and versatile designs. Launched…

Sharon Ringier’s Magazine is Curated Exclusively for Women Entrepreneurs

A brief introduction about Sharon and her business: Sharon Ringier is a highly accomplished and influential entrepreneur, speaker, mentor, and philanthropist who has dedicated her life to empowering and supporting women in their personal and professional pursuits. With over 20 years of experience in the events planning industry, Sharon has become widely known for her…

Beth Nydick Amplifies Media Exposure Into Profitable Opportunities for Businesses

A brief introduction about Beth and her business: Beth Nydick, the founder of The F.A.M.E. LAB, is the go-to media expert for coaches, experts, and authors seeking to amplify their brand presence. Known for her strategic approach and media expertise, Beth transforms media exposure into lucrative opportunities, ensuring her clients don’t just shine in the…

Michelle Hsiao’s Consultancy Firm Helps Product-Based Businesses Thrive

A brief introduction about Michelle and her business: Michelle Hsiao is the CEO/Founder of Revenue Growth Advisors, a consultancy for product-based businesses in retail, e-commerce, and wholesale/DTC brands. Previously she led merchandising teams as a Senior Vice President with Boscov’s Department Store, Group Vice President for Macy’s and Chief Merchant/Head of E-commerce for an online…

Networking Without the Nerves: Tips for Authentic Connections

“The power of networking, you never know. There could be just that one person that you connect with who then has somebody else that they know and it’s a snowball effect.”- Richelle Pena  Today’s Startups in Stilettos has a very special minisode dedicated to the power of networking. Tune in to hear Carlyn Bushman and…

Mary Seats Fosters Community With Her Co-Working Space for Women, The Bakery CoWork

“I needed support, community, someone to reach their hand down and pull me up. And now I’m always reaching my hand down to pull someone else up.” Mary Seats is the founder of The Icing Agency and The Bakery CoWork, a co-working space designed for women entrepreneurs. From a young age, Mary showcased her entrepreneurial…

Masi Chukwuemeka’s Businesses Are All About Social Media Management and Storytelling

Hi, Masi! Please share a brief introduction about yourself and your business: My name is Nmasichi Chinenye Chukwuemeka, but I go by Masi. I am the founder of Masi Brands and TribesAndHistory. Masi Brands is a digital branding agency located in Atlanta and our services include web design, social media management, and graphics design. Our…

Elizabeth Milian’s Legal Services Help Entrepreneurs Protect Their Brands

Hi, Elizabeth! Please share a brief introduction about yourself and your business: Hi, I’m Elizabeth! I am a first generation professional and passionate trademark attorney, entrepreneur, and above all else, a devoted mother, who is actively shaping the world she wants her children to inherit through her work and advocacy. I am the Founder and…