Marketer and Mamaprenista, Laura Sinclair, on Launching The LJ Social Agency

Feature-Graphics-17

Please share a brief introduction about yourself and your business:

I believe that you and your business deserve to be seen. With over a decade of experience building digital marketing strategies for some of the world’s biggest brands, I now teach ambitious women how to adapt the growth strategies of fortunate 500s for their own businesses – empowering them to step into their inner CEO along the way (without sacrificing their sanity). A mom of two, I am a Marketing and Business Mentor for ambitious women and CEO of the boutique social media marketing agency, The LJ Social Agency and the host of This Mother Means Business podcast.

What excites you about being an Entreprenista League member?

Connecting with other like minded entrepreneurs! I really believe entrepreneurship is only as lonely as you make it.

What made you take the leap to start your own business?

I wanted freedom of my mind, mostly, and to create what I wanted to create in the world without having to be in a box someone else created for me.

What was your background prior to starting your own business?

I have 8 years of PR and corporate marketing experience in technology, luxury automotive, and sport marketing, and I also ran a brick and mortar CrossFit gym for 5 years.

Did you always know you wanted to be an entrepreneur?

No! I am the first entrepreneur in my family, so it wasn’t something I even knew was an option for me until I was almost 30!

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I think most new businesses start with selling to people you know, and I’ve been really lucky to meet a lot of people in my life. So with a marketing background – I would say yes, it went as planned, but I also knew that things take time! I was very fortunate that way, but its always led with just being myself and speaking from the heart.

What is the biggest challenge you have encountered along the way and what did you learn from it?

Navigating motherhood while building my businesses. I have two little kids and that in itself is a full time job!

What is the accomplishment you are the most proud of to date?

Just never giving up. We lost the gym during COVID, and I had every reason to just pack it all in. But I never have!

Do you believe in work/life balance? What are some of your best tips?

No. I believe in work life integration or work life harmony.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

Comparing yourself to other people is pretty impossible to avoid, but your path is perfect.

It’s easy to look at where someone else is and allow their success to make you feel like you are somehow behind, or not doing enough – but I try to look at other people’s success as proof of what is possible for me, while also recognizing that we all have different talents, resources, and supports.

The way someone else got there doesn’t have to be the way I get there, and the same applies for everyone. As a mom of two little kids, sometimes my path feels messy, or disjointed, but I know that I will get where I want to be with time. 

What have you achieved recently that you’d like to celebrate with our community?

Launching my podcast and hitting top 10% globally in the first month!

 My podcast is called This Mother Means Business and it can be found on all your favorite podcast platforms! 

What’s next for your business? What can we expect to see over the next few years?

Continuing to build my personal brand and put out more content. More regular podcast episodes with other incredible entrepreneurial mothers, and more long form video too!

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Ruby Russell on her Innovative Bedding Solution, Befitted Bedding

Hi Ruby! Please share a brief introduction about yourself and your business: I’m Ruby Russell, an inventor and founder of Befitted Bedding. I am following in the footsteps of my hero, Bertha Berman, a Black woman who invented the fitted sheet 67 years ago. My innovative bedding designs will be a game changer that will…

Protected: Powering Your Business with Alibaba.com – Told By Entreprenistas

There is no excerpt because this is a protected post.

Mamaprenista Pallavi Pande on Her Sustainable Brand, Dtocs

Hi Pallavi! Please share a brief introduction about yourself and your business: I’m Pallavi Pande, a mompreneur championing a sustainable brand, Dtocs, which are palm leaf tableware reshaping the world one palm leaf plate at a time. At Dtocs, I rescue fallen palm leaves in India to give them one more use and make sustainable…

Relationship and Network-Building Tips with Stephanie and Carlyn

“You don’t need to always feel like you have to belong to six or seven networking relationship groups that account for thousands and thousands of members. As I always say, go narrow and deep.” –Carlyn Bushman  Hey Entreprenistas! It’s Stephanie and Carlyn here and we’re talking about some of our favorite relationship and network-building tips.…

Building a Product-Based Business with Dr. Ronak Mehta

In this episode of Entreprenista, we sat down with Dr. Ronak Mehta, founder and CEO of Nerdbugs, anatomically correct plush toys aimed at educating and engaging people about the human body. With a background as a family medicine doctor, Dr. Ronak has leveraged her expertise to develop the toys’ educational content. Her mission with Nerdbugs…

Entreprenista Announces Winners of its 2023 Top 100 Women Business Leaders Awards Presented by Chase Ink

Leading Membership Community for Founders Amplifies Stories of Outstanding Entrepreneurs New York, United States – February 20, 2024 — The Entreprenista League, a leading membership community for ambitious, entrepreneurial women, is excited to ​​announce the winners of its 2023 Entreprenista 100 Awards. The Entreprenista Awards, presented by Chase® Ink®, honors the achievements of 100 women business leaders across…

Pitching Yourself and Finding Your Voice with Brianna Ruelas

“I see that a lot of these young women are struggling to feel like their impact matters and I really want to create something that incorporates my own stories, my own journey, to show them that our choices matter. But more importantly, that they matter, and that everything they bring to the table is significant…

Franchising, Scaling, and Selling a Business with Jillian Lorenz & Ariana Chernin

“You really, really need to trust your gut. Human nature is everything. It’s like your first date where everyone’s on their best behavior. But when there’s smoke, there’s fire. If you feel something in your intuition, it’s not right.”  –Ariana Chernin In this episode of Entreprenista, we sat down with Jillian Lorenz and Ariana Chernin,…

The Finishing Touch with Stephanie Purzycki

“I time block and I say, ‘This is going to be the time specific to managing the business.’ Being able to manage my time correctly and know when I’m doing what. In this post COVID era where we’re all working remotely, being able to connect face to face is also important. So, our weekly zoom…

Growing Through Partnerships with Abby Price

“If you’re not good at it, that is 100% okay. You don’t need to be good at everything. But just make sure, in the beginning at least, you’re spending a little extra time figuring it out—or you can lean on someone to look into it for you to make sure you’re doing it right.” – Abby…

Minisode with Steph: Spilling Wellness Secrets

Hi Entreprenistas! It’s Steph here again with another quick minisode. Today, I’m sharing all about the inspiration behind making my 2024 all about wellness. You’ll hear some of my favorite wellness tips and secrets, why it pays to give yourself grace, and all about the importance of having an accountability partner.  You’re going to hear…

Minisode with Steph: Making the Most of Your Founders Weekend Experience

Hi Entreprenistas! It’s Steph here and this year we are going to be bringing you content beyond our weekly interviews with founders. This is our first Minisode of the year and I am excited to share with you some of my best relationship building tips and how I handle events as an introverted extrovert. Plus…

Ali Hicks-Wright’s Mission to Help Creative Entrepreneurs Build and Scale with Amari Creative

Hi Ali! Please share a brief introduction about yourself and your business: Ali Hicks-Wright is the Founder and Creative Director of Amari Creative, a branding studio that specializes in building strategic brands and websites for ambitious entrepreneurs by pairing engaging copy with striking design. Since starting Amari Creative in 2016, Ali has worked with hundreds…

Grants You Need to Apply to For Your Business!

BMO Fellowship Application Notes Note that when applying, be sure to acknowledge the impact of the virtual workshops and resources provided by BMO and how that will support you just as much if not more than the prize $ itself! What you could receive: $15,000 across select applicants Deadline: Jan 31, 2024 DearGod Grant Application…

Making the Bed with Ruby Russell

“I’ve had a few setbacks. One was our first [launch in] March 2020. And guess what? The world shut down. And so I tried again on March the 13th 2023. I was at the London Stock Exchange when, guess what? That was the day that Silicon Valley crashed. So, all you can do is laugh…