Marketer and Founder of Electric Collab, Emily Paulsen, is Ecstatic to Empower Your Boldest Ideas


Hello Emily! Please share a brief introduction about yourself and your business:

My name is Emily, and I’d rather be dead than vanilla. (!) That’s a tad dramatic, but I do distain the idea of being just like everyone else. I’m not sure where I get off wanting to be so original, yet it feels of the utmost importance. Considering this aversion to conformity, with the exception of canned vanilla frosting, I really started Electric Collab to amplify the original, interesting entrepreneurs building businesses that deserve to last. We’ve been living in the workplace age of watering down women’s words for a while, (forever?) & I’m ready to unravel the professional veil that often blocks our boldest ideas. You have something to offer that somebody really needs, & you don’t have to morph into someone else to share that brilliance, profitably.

So Emily, what excites you about being an Entreprenista League member?

Human connection! The one & only thing I miss about corporate life is interacting with people. (Somewhere past Emily is walking into a dreaded, boring meeting cracking up at this idea.) For a full-throttle extravert, entrepreneurship can feel lonely. I miss learning from people who have gone before me, hearing differing opinions, being challenged by others’ ideas & solving problems with people. I’m thrilled by the chance to do that here!

What made you take the leap to start your own business?

A nugget of confidence that I could generate faster, more effective results without the burden of corporate bureaucracy, & a giant nudge from my business mentor. Essentially I figured, I’m working really hard to make money for other people, I might as well work really hard to make money for myself. The freedom to book a midday hair appointment without sheepishly asking permission has also been a perk.

What was your background prior to starting Electric Collab?

12 years in corporate brand & marketing roles: International Brand Merchandising for Abercrombie & Fitch, Brand Manager at the Wendy’s Company, Director of Marketing & Technology for Chicago-based LYFE Kitchen.

Did you always have a hunch that one day you would be an entrepreneur? Or is it shocking you have your own biz?

I always knew I DIDN’T. I honestly worried that I wouldn’t be motivated enough to make money if I didn’t have a boss to impress or coworkers to compete against. Yikes. It’s amazing what can happen when you become so sick of the reality you planned for that you open your mind to paths you didn’t think possible. Spending time really getting to know yourself helps, too.

Okay, so Emily, you started your career in corporate branding and marketing. Please take us back to when you first launched your business, how did you go about your marketing strategy?

My strategy went something like…”I can probably charge 10k/client & help10 clients a year, so making 100k should be pretty easy.” HA! Even with well over a decade of brand & marketing experience, marketing MYSELF was completely foreign territory. I had to recalibrate my brain to switch out corporate budgets & built-in clientele for solution-based content & a lot of listening.

Entreprenistas overcome challenges every day. What is the biggest challenge you have encountered along the way and what did you learn from it?

A completely failed program launch. Failed as in I did everything every expert, mentor & coach told me to do, & absolutely nobody bought. It was a low blow, but in hindsight I can be grateful. It showed me that in truth, I was trying to copy & paste other peoples’ results instead of taking the time to build authentic, intentional services designed to meet my audience’s needs. It forced me to go even deeper in developing my own brand which put my business on an entirely new, lucrative trajectory!

What is the accomplishment you are the most proud of to date?

Surpassing my corporate income doing only the work I love with people I genuinely like!

We know some days work life balance seems impossible – how do you believe in work/life balance?

I used to think of the balance as “work” vs. “personal life,” but that doesn’t feel relevant now that my business feels so personal. I love to work, always have, & feel pretty flexible about the flow from work time to fun time. If I feel like working, I do. If I don’t, I don’t.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

Staying curious & inquisitive is more important than being strategic.

Emily, you have lots to celebrate! What have you achieved recently that you’d like to celebrate with our community?

Launching a new program, Electric Content, teaching early stage, online entrepreneurs how to communicate with people so they really want what you sell.

What’s next for your business? What can we expect to see over the next few years?

Exceptional brand & content services for early stage & established expert founders! I’m on a mission to show entrepreneurs the endless power, meaningful money & rich longevity you can tap into by building a unique brand.

Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Ruby Russell on her Innovative Bedding Solution, Befitted Bedding

Hi Ruby! Please share a brief introduction about yourself and your business: I’m Ruby Russell, an inventor and founder of Befitted Bedding. I am following in the footsteps of my hero, Bertha Berman, a Black woman who invented the fitted sheet 67 years ago. My innovative bedding designs will be a game changer that will…

Protected: Powering Your Business with – Told By Entreprenistas

There is no excerpt because this is a protected post.

Mamaprenista Pallavi Pande on Her Sustainable Brand, Dtocs

Hi Pallavi! Please share a brief introduction about yourself and your business: I’m Pallavi Pande, a mompreneur championing a sustainable brand, Dtocs, which are palm leaf tableware reshaping the world one palm leaf plate at a time. At Dtocs, I rescue fallen palm leaves in India to give them one more use and make sustainable…

Relationship and Network-Building Tips with Stephanie and Carlyn

“You don’t need to always feel like you have to belong to six or seven networking relationship groups that account for thousands and thousands of members. As I always say, go narrow and deep.” –Carlyn Bushman  Hey Entreprenistas! It’s Stephanie and Carlyn here and we’re talking about some of our favorite relationship and network-building tips.…

Building a Product-Based Business with Dr. Ronak Mehta

In this episode of Entreprenista, we sat down with Dr. Ronak Mehta, founder and CEO of Nerdbugs, anatomically correct plush toys aimed at educating and engaging people about the human body. With a background as a family medicine doctor, Dr. Ronak has leveraged her expertise to develop the toys’ educational content. Her mission with Nerdbugs…

Entreprenista Announces Winners of its 2023 Top 100 Women Business Leaders Awards Presented by Chase Ink

Leading Membership Community for Founders Amplifies Stories of Outstanding Entrepreneurs New York, United States – February 20, 2024 — The Entreprenista League, a leading membership community for ambitious, entrepreneurial women, is excited to ​​announce the winners of its 2023 Entreprenista 100 Awards. The Entreprenista Awards, presented by Chase® Ink®, honors the achievements of 100 women business leaders across…

Pitching Yourself and Finding Your Voice with Brianna Ruelas

“I see that a lot of these young women are struggling to feel like their impact matters and I really want to create something that incorporates my own stories, my own journey, to show them that our choices matter. But more importantly, that they matter, and that everything they bring to the table is significant…

Franchising, Scaling, and Selling a Business with Jillian Lorenz & Ariana Chernin

“You really, really need to trust your gut. Human nature is everything. It’s like your first date where everyone’s on their best behavior. But when there’s smoke, there’s fire. If you feel something in your intuition, it’s not right.”  –Ariana Chernin In this episode of Entreprenista, we sat down with Jillian Lorenz and Ariana Chernin,…

The Finishing Touch with Stephanie Purzycki

“I time block and I say, ‘This is going to be the time specific to managing the business.’ Being able to manage my time correctly and know when I’m doing what. In this post COVID era where we’re all working remotely, being able to connect face to face is also important. So, our weekly zoom…

Growing Through Partnerships with Abby Price

“If you’re not good at it, that is 100% okay. You don’t need to be good at everything. But just make sure, in the beginning at least, you’re spending a little extra time figuring it out—or you can lean on someone to look into it for you to make sure you’re doing it right.” – Abby…

Minisode with Steph: Spilling Wellness Secrets

Hi Entreprenistas! It’s Steph here again with another quick minisode. Today, I’m sharing all about the inspiration behind making my 2024 all about wellness. You’ll hear some of my favorite wellness tips and secrets, why it pays to give yourself grace, and all about the importance of having an accountability partner.  You’re going to hear…

Minisode with Steph: Making the Most of Your Founders Weekend Experience

Hi Entreprenistas! It’s Steph here and this year we are going to be bringing you content beyond our weekly interviews with founders. This is our first Minisode of the year and I am excited to share with you some of my best relationship building tips and how I handle events as an introverted extrovert. Plus…

Ali Hicks-Wright’s Mission to Help Creative Entrepreneurs Build and Scale with Amari Creative

Hi Ali! Please share a brief introduction about yourself and your business: Ali Hicks-Wright is the Founder and Creative Director of Amari Creative, a branding studio that specializes in building strategic brands and websites for ambitious entrepreneurs by pairing engaging copy with striking design. Since starting Amari Creative in 2016, Ali has worked with hundreds…

Grants You Need to Apply to For Your Business!

BMO Fellowship Application Notes Note that when applying, be sure to acknowledge the impact of the virtual workshops and resources provided by BMO and how that will support you just as much if not more than the prize $ itself! What you could receive: $15,000 across select applicants Deadline: Jan 31, 2024 DearGod Grant Application…

Making the Bed with Ruby Russell

“I’ve had a few setbacks. One was our first [launch in] March 2020. And guess what? The world shut down. And so I tried again on March the 13th 2023. I was at the London Stock Exchange when, guess what? That was the day that Silicon Valley crashed. So, all you can do is laugh…