Mamaprenista and Wee Macree Founder, Julie Tingley, on being a Girl Mom and Community Builder


Please share a brief introduction about yourself and your business:

Julie Tingley is a community builder, child advocate, girl mom, and writer. Julie spent 15 years as an award winning-sales representative in the medical industry before staying home with her two daughters. In 2018, she brought the KNOW Women to Florida with the first KNOW Tampa Book. She also grew the local KNOW community to 400+ like-minded women in business committed to supporting one another and celebrating each other’s success. In 2021, Julie shifted her focus to empowering and supporting children, especially in the aftermath of the pandemic. She founded Wee Macree, a company with the mission to raise awareness around issues impacting kids around the world. 40% of the proceeds from each of the t-shirts Wee Macree sells is given back to the nonprofit the shirt supports. Julie is committed to fundraising for causes she believes in through Wee Macree, and in her nonprofit Board and committee involvements throughout Tampa Bay. Julie also contributes monthly to Tampa Bay Parenting Magazine, where she highlights local mothers and inspiring kids in the community.

What excites you about being an Entreprenista League member?

I’m thrilled about this community because of its leadership and reach. I consider Stephanie to be an incredibly motivating business professional and trustworthy friend. I can’t wait to engage more with the women this League has attracted.

What made you take the leap to start your own business?

A message placed on my heart. I never saw myself doing this, and never thought I could! But I also couldn’t ignore the tugging feeling inside of me to start Wee Macree. Once I stepped into the direction of that calling, I never looked back. And even when I have those moments of panic (which we all have, right?!), that feeling comes back to remind me that this business of mine is much bigger than myself.

What was your background prior to starting your own business?

I was in the medical sales industry – both pharmaceutical and device – for 15 years.

Did you always know you wanted to be an entrepreneur?

No way! But, when I left medical sales to take care of my two little girls, I opened a women’s community in Tampa Bay that grew in membership with the area’s greatest leaders, creators, and entrepreneurs. Once I found myself strategizing with them and consulting on business issues alongside them, I was inspired by the work they did.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

My strategy involved using my existing network, employing PR efforts through media contacts and friends, and relying on social media. I don’t think it failed, but I don’t think the online sell came as easily as I anticipated it. In fact, the more entrenched I become in the world of e-commerce and the people behind these online shops, I realize that we all share many of the same challenges. However, as a newer business owner with a leaner start-up budget, I do believe many of my bootstrap efforts have performed well.

What is the biggest challenge you have encountered along the way and what did you learn from it?

My biggest challenge selling something that ultimately shifts buying behavior, is finding that some adult shoppers are less connected to social issues than their children are. Which is EXACTLY why I am doing what I’m doing. Research shows that children up to the age of 11 still believe they can change the world. I want to preserve that spirit, and further nurture the empathy that comes from it. However, those adult parents are my buyers. Parents have to be willing to buy a kid’s t-shirt from Wee Macree that is priced at a premium (with premium fabrication too) because it gives back to a children’s charity rather than spending less on a t-shirt at a big box store. Even with this challenge, I’m learning to be grateful for every single transaction because it represents one step closer to providing for a child in need. The growth and shift in consumer behavior will come so long as I remain consistent and passionate about the mission.

What is the accomplishment you are the most proud of to date?

Recently, my daughters (ages 9 and 5) were interviewed by our local FOX News network about their involvement with Wee Macree, and they completely lead the interview sharing about the nonprofits each t-shirt serves. The more exposure they have had to the causes, the more connected they have become to each t-shirt campaign and every child involved. It was the most proud I have felt since starting Wee Macree a year ago.

Do you believe in work/life balance? What are some of your best tips?

Not really. I do believe that there are seasons in business where life must be a non-negotiable priority, like now in these weeks leading up to the start of a new school year. I also believe there are ways to alleviate work load and burden by teaming up with the right people or making the right hires along the way. But, at the end of the day, everything is a choice. And, so long as we are choosing the things that make us feel the most fulfilled as business owners, as women, friends, wives, daughters, mothers, etc, then we are choosing best in that particular season. My biggest tip for attempting balance is to schedule time for myself, my family, and my friends ahead of any business commitments. I treat each month like a blank slate to fill the days with the quality time I want to give LIFE. Then I allocate other time to business. As an entrepreneur, however, I do feel like the two can be hard to separate as one is truly an extension of the other.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

This is the women’s network where you are safe to be yourself. You are invited to come exactly as you are. You can ask the “silly” questions, and be met with the most helpful answers and warm kindness. I have found that other online networks don’t feel as inviting and so that perception is easy to carry over to the Entreprenista League. But, this membership is different, and I’m so thankful for it.

What have you achieved recently that you’d like to celebrate with our community?

I am attracting impressive local and national nonprofit partners that want to do business with Wee Macree. They love the business model and mission, and have proudly accepted the invitations to be the cause that we sell t-shirts for. I have also been invited to sell inside of Tory Burch and Dillard’s as a pop-up experience, and feel extremely grateful for such unique and exciting opportunities so early on.

What’s next for your business? What can we expect to see over the next few years?

We will be hosting kids events in the coming months for children to understand giveback and the impact of empathy and kindness. I also plan to roll other products under the Wee Macree name in the future like children’s books.

Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Mamaprenista and Chief Operating Officer of Emmanuel Consulting Agency, Julia Akinyooye, on Discovering her Path to Entrepreneurship

Hello Julia! Please share a brief introduction about yourself. I am the Chief Operating Officer and Lead Business Consultant at Emmanuel Consulting Agency Inc, a premier home care business consulting firm based in New York that helps home care businesses get licensed, grow, and adhere to regulatory compliance. What excites you about being an Entreprenista…

Balancing Budgets’ Founder Megan Foster on Helping Businesses Feel Confident in Their Finances

Hello Megan! Please share a brief introduction about yourself. Hello! My name is Megan Foster. I am a wife to my best friend, a mother to two future female powerhouses, and founder of Balancing Budgets bookkeeping firm. We help business owners save money on taxes by organizing their bookkeeping, so they feel confident in their…

Alice Msachi on Helping Businesses Strategically Plan and Operate to Generate Wealth

Hello Alice! Please share a brief introduction about yourself. NKC Accounting for entrepreneurs in all stages of business providing tax, accounting, and advisory services. Startups greatly benefit from having a professional set the company up on a path for success and minimize taxes while growing businesses get the support, guidance and accountability needed to reduce…

The Bookkeeping Brunette: Taylor Bitsoli on Educating Entrepreneurs on the Importance of Using Their Financial Statements

Hello Taylor! Please share a brief introduction about yourself. I’m Taylor, the founder and head bookkeeper at Bookkeeping Brunette. I have a bachelor’s degree in corporate finance and accounting and have been working as an accountant in the startup space for the last 6 years. I also ran my own small business pre-pandemic so I…

Lauren Banyar Reich of LBR/PR On Lifting Business Leaders with Expertise

Hello Lauren! Please share a brief introduction about yourself. As the CEO & Founder of LBR/PR, a strategic communications agency focused on thought leadership, I am passionate about lifting up business leaders with expertise and vision in a way that moves the needle. I cut my teeth as a book publicist, and in doing so…

The Crowdfunding & PR Journey with Jill Apgar of Coco Beans

Jill Apgar is the founder of Coco Beans, a luxury bedding and sleepwear brand offering luxurious silk crib sheets and pillow cases using the world’s softest, most innovative fabrics that families can trust. The company is best known for their machine-washable, 100% silk crib sheets. Following a forced layoff from her corporate career in 2020,…

Bubbles, Bursts, and Rebuilds: Playing the Web3 Long Game with Chelsea Cain Maclin

With the current ups and downs happening in Web3, it’s only natural to feel some hesitation and anxiety about the current state of things. But, like any other market, we’re simply watching a pendulum swing. Today, we’re talking to Chelsea Cain Maclin, former VP of marketing for Bumble and co-founder of Web3 tech company R…

Mamaprenista Betty Ban and Founder of on Launching Asian-Inspired Subscription Based Meal Prep

Hello Betty! Please share a brief introduction about yourself. I’m a passionate home chef and entrepreneur. Founder of, which is your go-to marketplace for Asian-inspired meal prep delivered to your door. Our weekly subscription-based meal prep service targets young and busy professional families who don’t have much time to look for a variety of…

Maryann Lombardi on Supporting Women and Non-Binary Individuals Turn Their Ideas Into Profit

Welcome, Maryann! Please share a brief introduction about yourself. I am a business launch coach, author, feminist, single parent, and dog mom. I help women and non-binary individuals build wealth and independence by turning their expertise and personal experience into profitable businesses. I believe tacos should be their own food group, wine is best when…

The Business of Clean Beauty with Natalie Mackey of Winky Lux

Natalie Mackey was an Entreprenista from a young age. After spending a few years in the finance industry, she decided to pivot to her “industry crush”: the beauty industry, because as she put it, “you get to sell happiness as a product.” Today, we sit down with Natalie Mackey, CEO and founder of Winky Lux,…

Teqnizan Founder Rama Prasad on Creating Functional and Fashionable Earbuds

First, let’s get to know Rama! Rama Prasad is the Founder CEO of Teqnizan located in Minneapolis. Teqnizan has explored, invented, patented, and is selling wireless bluetooth audio earrings. The earrings look and feel like jewelry earrings, and function like an earbud audio device. Rama, what excites you about being an Entreprenista League member? The…

Harvick Farms Founder Lainey Harvick on Growing Community Awareness Around Homesteading

Hello Lainey! Please tell us a little about yourself. In 2015, I became a nurse and worked in the ER through the pandemic. Gardening was a way to provide an outlet from the high-intensity career. As a mother, nurse, and avid gardener who understands the value of having support and resources I could see there…

Meet Mamaprenista Olivia Dreizen Howell and Learn How She Shifted the Cultural Narrative through Fresh Starts Registry

Hello Olivia! Please share a little bit about your business: Fresh Starts Registry is the first and only platform for everything you need to start again. We are shifting the cultural narrative to celebrate big, bold, and brave life decisions. Whether it’s a divorce, breakup, moving, job change, stepping into your truth, or any big…

Huckleberry Creative’s Jess Coleman on Developing Strategic Insights You Need to Deliver High Quality Work

Before we get started, here is some background information on our fabulous entreprenista Jess: Jess Coleman is the founder of Huckleberry Creative, a full-service website design and development studio with a mission to make it easy and fun for entrepreneurs to share their genius with the world. She’s an experienced marketer, copywriter, and designer who…

Marketing Maven Brooke Latham on Launching Social Canvas

Hello Brooke! Please share a little bit about yourself. As a marketing strategist, I am passionate about helping business owners grow their brands by creating comprehensive sales funnels designed to attract, convert and retain their ideal clients. My business, Social Canvas, is a full-service marketing agency specializing in working with organizations of purpose. What excites…