Mamaprenista and Owner/CEO, Cassidy Cabral, on New Motherhood Boutique


Hello Cassidy! Please share a brief introduction about yourself.

Hi! My name is Cassidy Cabral and I am the Owner / CEO of New Motherhood Boutique. I am a mom of 3 and know first hand the ups and downs that come along with the fourth trimester. Motherhood is hard, having cute and functional clothes makes it just a little bit easier. Everything in my boutique is postpartum body & nursing friendly.

So Cassidy, what excites you about being an Entreprenista League member?

I am passionate about helping others and am very excited to learn from other entreprenistas as well as offering what advice I can. I believe that when we work together we all win!

What made you take the leap to start New Motherhood Boutique?

I faced the familiar frustration of looking into my closet and having nothing to wear. I was newly postpartum, recovering from a C-section and nursing my daughter. I had nothing that I felt confident in. At this point I realized that if I wanted this to change, I was going to have to be the one to do something about it. I wanted to set the example for my children that if you want something done, you don’t have to wait for someone else to do it.

What was your background prior to starting your own boutique?

HR and Operations. I worked in the non-profit sector for most of my 20’s and then moved over to ecommerce. My second child was born in January 2020 and at that point I decided to take a step back and focus on my family.

So Cassidy, did you always know you wanted to be an entrepreneur?

Yes! I come from a long line of small business owners.

Marketing a new business is so important! Take us back to when you first launched your business, what was your marketing strategy to get the word out?

Honestly, I was flying by the seam of my pants and making it up as I went along! I didn’t realize how hard marketing would be and how many conflicting pieces of advice were out there.

As an entreprenista, who do you lean on for your support when challenges arise?

That my support came from unlikely places. Some people I assumed would be very supportive ghosted me, and others came out of the woodwork to lift me up. I was not expecting that! I learned to trust my own judgement and not rely on the opinions of others.

Cassidy, you have so much to celebrate! What is the accomplishment you are the most proud of to date?

When my first customer sent me a picture of her nursing her baby while out at brunch. For the first time she felt confident in her postpartum self, was able to comfortably feed her baby and she began to feel like herself for the first time in a long time. Brings me tears when I think about it. As a mom, that feeling really hits home.

As a mamaprenista, do you believe in work/life balance? What are some of your best tips?

Yes! I believe work/life balance is absolutely crucial! I focus my mind on what I’m doing at that time. When it is family time, it is family time. When I’m working, I’m working. I set timers for myself to stay motivated. My husband and I have a date night once a week, at home, where we make a nice dinner after the kids are in bed. We have 3 young kids, so we don’t have many babysitter options. This way no matter how hectic things get, we have that time to reconnect and focus on ourselves.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

Be your own council. It is your business, for better or for worse. Before you take someone’s advice or criticism make sure that they are living the life / running the business that you would want. Find people that want you to do well. Connect with other small business owners.

What have you achieved recently that you’d like to celebrate with our community?

I’ve been accepted into 4 holiday markets in my area in the next two months! These markets are hard to get into so this is very exciting.

What’s next for your business? What can we expect to see over the next few years?

I am working on building my business to be a one stop shop for everything motherhood related. Whether you are bringing your first baby home, or sending your final one off to college, I want to be there to support moms and provide what styles and accessories they need and want.

Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Grants You Need to Apply to For Your Business!

The FedEx® Entrepreneur Fund Who can apply? Entrepreneurs who have a connection to the military and/or entrepreneurs with disabilities. What you could receive: $10,000 Deadline: October 6, 2023 15th Anniversary Entrepreneurship Who can apply? Any entrepreneur who submits an engaging pitch of up to 1,000 words highlighting your business and how it would benefit from…

How to Plan for the Unpredictable with Emily Cisek

“You want to do everything you want to be everything to everyone. You want to be the perfect founder, but the perfect founder doesn’t exist you need to be authentic and true to yourself and the type of leader you are.” – Emily Cisek Named the 2021 Women Who Mean Business Honoree by the Houston Business…

Courtney Boyer on Starting a Biz of Her Own to Elevate the Dialogue Around Women’s Health and Sexuality

Hi Courtney! Please share a brief introduction about yourself and your business: Hello! I am a relationship and sexuality expert. I was trained as a mental health and sex therapist, life coach, and Reiki Practitioner. Recently, I published the book, “Not Tonight, Honey: Why Women Actually Don’t Want Sex and What We Can Do About…

The Scoop on Building a Business from Scratch with Kim Malek

“Money is always available, you will find it believe it or not, it really is, but finding the right money. It could not be more important.” – Kim Malek Kim Malek is the Co-Founder and CEO of Salt & Straw, an ice cream company that produces and serves boldly unique flavors made by hand, where customers…

Taking An Integrative Approach To Medicine and Business with Dr. Cindy Tsai

“Life is a serie“I really realized that we need to take this very integrative holistic approach to wellbeing. So often we are focused on productivity and being busy. And we forget about listening to what we’re actually going through.”  – Dr. Cindy Tsai Dr. Cindy Tsai is an award-winning board-certified physician, TEDx speaker, best-selling author,…

Creative Kelsey Kloss on Launching a PR and Social Media Company to Empower Industry Thought Leaders

Hi Kelsey! Please share a brief introduction about yourself and your business: Absolutely! I am the CEO of Kloss Creatives, a PR and social media company that scales CEOs and companies as industry thought leaders. Kloss Creatives clients have been featured by The New York Times, HuffPost, Bustle, and beyond. Previously, I was a journalist and in-house…

Mamaprenista Cinder Trout on Opening a Natural Beauty Brand, Abature, with Her Daughter

Hi Cinder! Please share a brief introduction about yourself and your business: Hello, my name is Cinder. My daughter and I co-founded a natural beauty brand dedicated to lip care called Abature. We make lip scrubs, lip serums, and lip balms all proudly packaged plastic free. Our wholesale distribution channel is currently only available to…

Finding Your Purpose and Fulfilling Your Mission with Dr. Nadine Collins

“When you understand who you are, and why you’re here, you will recognize that you have no competition. Because there’s nobody in the world like you but you. And whatever you’ve been divinely called to do. There is nobody in the world who can do it like you but you because it’s your assignment.” –…

Nicole Pearl Kaplan on How She Created a Business that Provides Her Clients Insights, Strategies and Personalized guidance

Hi Nicole Pearl! Please share a brief introduction about yourself and your business: Hi! I’m a PR & Media consultant who helps small business founders get noticed, grow their brand awareness and become a household name. When the pandemic hit, I heard a lot of people asking how to get featured, and I heard a…

Learning How to Start Over with Olivia Howell

“Life is a series of fresh starts, and everybody is worthy of the support. We are about meeting people where they are and celebrating them.”  – Olivia Dreizen Howell After her own divorce and watching her sister call off her engagement the following year, Olivia was left with two significant questions: Why do we only…

Entreprenistas, Go for These Amazing Grants!

As founders we know how hard it can be to secure funding for your business, so we want to make it a bit easier! Below are our top picks of grants and resources this week!

Creating A New Business Category with Jen Batchelor

“ The more I tell my story, the more I’m like, damn, I would never have wanted to follow in the footsteps of anyone, I really have to blaze the path. Even though it’s painful as sin, I have to put something out there that’s brand new, and let people react to it.” – Jen…

Artisan Joy’s Stephanie Blanchard on Smashing the Myth of the “Starving Artist”

Hello Stephanie! Please share a brief introduction about yourself and your business: I am the publisher of Artisan Joy, a website and magazine that celebrates creative entrepreneurs. Artisan Joy’s mission is to smash the myth of the starving artist by publishing success stories of artists, designers, artisans and makers who have turned their passions into…

Mamaprenista Ami Bhansali of Chai Diaries on her mission to Make Fresh Premium Teas Accessible to All

Welcome Ami! Please share a brief introduction about yourself and your business: Chai Diaries is a lifestyle brand retailing specialty teas. Inspired by my tea-enriched household (three generations of history in growing and manufacturing tea in the beautiful Nilgiris, India), the brand is all about REAL TEA, REAL HERBS, REAL SPICES! Embracing a tea culture…

“Life Coach in a Bottle”, Laura McCann, on Establishing Adoratherapy

Hello Laura! Please share a brief introduction about yourself and your business: My name is Laura McCann and I am the Founder and CEO of Adoratherapy. At Adoratherapy, we invite you on a journey of healing through breath and intention using all natural essential oil based fragrances. After many years as a successful entrepreneur in…