Lindsay Applebaum Stuart of Mamalux on the beginning stage of business

Website-Header-Template-2

Describe your business in a few words?

Mamalux is a first-of-its-kind leakproof sleep solution for breastfeeding moms. Our Kickstarter launches on 10/19!

What was your background prior to starting your own business?

I spent the first 10 years of my career as a sports journalist for the Washington Post and Sports Illustrated! So this has been a real shift for me. In the last few years I’ve transitioned into more of a brand marketing role, which helped prepare me to launch a business and think about how to get it out into the world.

Did you always know you wanted to be an entrepreneur?

Definitely not! I wanted to be an NFL beat writer. Dreams change, I guess!

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

My business hasn’t launched yet! But my strategy is working well so far. I’m building out my organic social media channels and running ads to drive email signups ahead of our launch on 10/19!

What is the biggest challenge you have encountered along the way and what did you learn from it?

The biggest general challenge I’ve had to overcome is being the only person with skin in the game, and realizing that all of the motivation to keep going has to come from myself. I’m used to having at least some kind of “boss” above me, so it’s been an adjustment. Now I feel more empowered and driven than I ever have before.

What is the accomplishment you are the most proud of to date?

Being invited to join two startup accelerators. In addition to providing financial investment, office space and tons of resources, they’ve given me so much confidence in myself and my business.

Do you believe in work/life balance? What are some of your best tips?

I do believe in work/life balance, and I’m kind of lucky that it’s been forced on me because I have two small children who I can’t exactly put aside in favor of work. I try my best to put the phone down and be present with my kids (but obviously, I’m human and have a screen addiction like everyone else, so my track record isn’t perfect). The other things I do to break up the day are making sure I walk at least 10,000 steps and practicing yoga every single day (even if it’s just 10 minutes). Physical movement always helps me reset my mind and break free of the work-work-work mindset.

What’s next for your business? What can we expect to see over the next few years?

After our (hopefully successful) Kickstarter, Mamalux will re-launch on Shopify in the winter. Some immediate plans are adding plus sizes and expanding our existing product line. Eventually, I’d love Mamalux to partner with larger retailers – and my BIG dream is to be seen as a baby registry essential one day!

What excites you about being an Entreprenista League member?

It’s inspiring to be surrounded by so many female entrepreneurs, many of whom have similar stories to my own and have found success. It gives me confidence that I can do this too – especially when I have a place to ask all kinds of questions along the way!

Share it!

Tags

Leave a Comment





The Business of Clean Beauty with Natalie Mackey of Winky Lux

Natalie Mackey was an Entreprenista from a young age. After spending a few years in the finance industry, she decided to pivot to her “industry crush”: the beauty industry, because as she put it, “you get to sell happiness as a product.” Today, we sit down with Natalie Mackey, CEO and founder of Winky Lux,…

Teqnizan Founder Rama Prasad on Creating Functional and Fashionable Earbuds

First, let’s get to know Rama! Rama Prasad is the Founder CEO of Teqnizan located in Minneapolis. Teqnizan has explored, invented, patented, and is selling wireless bluetooth audio earrings. The earrings look and feel like jewelry earrings, and function like an earbud audio device. Rama, what excites you about being an Entreprenista League member? The…

Harvick Farms Founder Lainey Harvick on Growing Community Awareness Around Homesteading

Hello Lainey! Please tell us a little about yourself. In 2015, I became a nurse and worked in the ER through the pandemic. Gardening was a way to provide an outlet from the high-intensity career. As a mother, nurse, and avid gardener who understands the value of having support and resources I could see there…

Meet Mamaprenista Olivia Dreizen Howell and Learn How She Shifted the Cultural Narrative through Fresh Starts Registry

Hello Olivia! Please share a little bit about your business: Fresh Starts Registry is the first and only platform for everything you need to start again. We are shifting the cultural narrative to celebrate big, bold, and brave life decisions. Whether it’s a divorce, breakup, moving, job change, stepping into your truth, or any big…

Founder of Clairebella, Kathy Story, on Creating and Sharing her Artwork

Hello Kathy! Tell us a little about yourself. I am the founder and artist behind Clairebella. Clairebella is a lifestyle brand of colorful gifts and home décor. We believe every day items should spark joy. What excites you about being an Entreprenista League member? I am excited to connect with other women, support women, and…

Huckleberry Creative’s Jess Coleman on Developing Strategic Insights You Need to Deliver High Quality Work

Before we get started, here is some background information on our fabulous entreprenista Jess: Jess Coleman is the founder of Huckleberry Creative, a full-service website design and development studio with a mission to make it easy and fun for entrepreneurs to share their genius with the world. She’s an experienced marketer, copywriter, and designer who…

Marketing Maven Brooke Latham on Launching Social Canvas

Hello Brooke! Please share a little bit about yourself. As a marketing strategist, I am passionate about helping business owners grow their brands by creating comprehensive sales funnels designed to attract, convert and retain their ideal clients. My business, Social Canvas, is a full-service marketing agency specializing in working with organizations of purpose. What excites…

Emma Vollrath on Founding Her Sustainable and Innovative Athleisure Brand: Emma Lou

Hi Emma! Let’s first talk about Emma Lou: Hi! My name is Emma Vollrath, and I am the founder of Emma Lou, an innovative athleisure brand using recycled, sweat-enhancing fabrics to beat bloat, decrease water weight retention, and support women in overcoming lower stomach insecurities. Our recycled thermoplastic fabric is designed with an insulating property that…

Growing Your Business with Carlyn Bushman of Carlyn Bushman Consulting

When Carlyn stepped into Entrepreneurship to be closer to her four children, she thought it would be easy. After her first business came to an end, she realized her real passion was in helping other women grow their businesses, thus she created Carlyn Bushman Consulting.  In this episode, we sit down with Carlyn Bushman, founder…

A Web3 Deep Dive with Laurie Segall

Today, we’re sitting down with Laurie Segall, a journalist and former senior technology correspondent and an editor-at-large at CNN. Laurie has interviewed tech titans like Mark Zuckerburg and Tim Cook, and is also the co-founder and executive producer of Dot Dot Dot Media, a news and entertainment company devoted to tech and humanity. Listen in…

10 Tech Solutions Entreprenistas Can Use to Operate and Grow Their Business

Entreprenistas have a lot of pressures to navigate when building their business. Between wearing multiple hats to keep everything running from managing finances, staffing, marketing and more — it can be a lot to juggle from sunrise to sunset.  Thanks to technology, several tools are designed to streamline business operations to make life easier and…

Secrets to a Successful Fundraise with Andrea Ippolito of SimpliFed

After struggling to feed her daughter by breastfeeding, Andrea was lost and didn’t know what to do. This is unfortunately a story that is common amongst new moms. But for Andrea, she decided to change the narrative by making it her mission to educate new moms and help them meet their feeding goals.  Today, we…

Alicia McKenzie’s Mamaprenista Journey Launching Lift Like a Mother

Alicia, how did you start fostering your entrepreneurial spirit? McKenzie Enterprise dba Lift Like A Mother™ began as a way for me to share training videos with my coaches during my athletic career. Over the years, it has evolved into a coaching practice I am so proud of and a separate nonprofit to help me…

Entreprenista Honors Top 100 Women Business Leaders of 2022

Entreprenista 100 winners will be recognized at a celebration & networking luncheon this March NEW YORK, Jan. 17, 2023 /PRNewswire/ — The Entreprenista League, a leading membership community for ambitious, entrepreneurial women, is excited to announce the winners of its inaugural Entreprenista 100 Awards. Presented in partnership with Chase Ink, the Entreprenista 100 Awards honors 100 exemplary…

Investigating the Metaverse: The Legal Side of Web3 with Jennifer Justice

One of the most intimidating things about Web3 is the sometimes-murky legal side of things. There are a fair amount of scams out there and it can feel pretty overwhelming, but luckily there are people who have it all figured out—and you’ll meet one of them today.  We’re sitting down with Jennifer Justice, an entertainment…