Kristen and Lindsey Archer of ARCHd on empowering women through handmade home decor

Copy-of-Website-Header-Template-18

Describe your business in a few words:

Sisters Kristen and Lindsey Archer create handmade home decor with their original female empowerment illustrations, skyline designs, and landscape photography. From “build your own” wood bookend sets to large wall art, each piece features bold colors and is uniquely made. ARCHd gives back a percentage of each online sale to a different organization each month that focuses on empowering women, positively impacting and uplifting the Black community, and/or supporting the arts.

What was your background prior to starting your own business?

Kristen’s career focused on photography and video while Lindsey’s focused on graphic design and marketing. Collectively, we’ve worked in the non-profit, food, and hospitality industries, as well as photography studios and ad agencies. Our creative strengths complement each other really well and have been a huge part of our success.

Did you always know you wanted to be an entrepreneur?

Neither of us ever had the goal of becoming an entrepreneur. It wasn’t until around 2017 (3 years after starting ARCHd) that we started thinking of ARCHd as a possible full-time job. We built our company slowly, setting goals and benchmarks for where we needed to be in order to financially support ourselves.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

At the beginning of ARCHd, our main marketing strategy was based on word-of-mouth through in-person markets and art festivals. We also worked on getting our products available in local shops around our home city of Memphis. Those strategies worked well as a means to slowly grow our business a little at a time. Working full-time jobs, we could only take on so much. We were never looking for huge, overnight growth.

What is the accomplishment you are the most proud of to date?

Making the transition to being full-time entrepreneurs is the accomplishment we are most proud of, to date. Being able to build ARCHd into something that financially supports both of us (and now one additional full-time employee) is an accomplishment that’s still hard to believe has happened! Also, being recognized with a handwritten note from Ruth Bader Ginsburg for the art we sent her with illustrations of her dissent collars was a top 3 life moment.

Do you believe in work/life balance? What are some of your best tips?

We definitely believe in attempting to create work/life balance but are nowhere near mastering it. We both live and work together out of our home, which makes it challenging to separate the two. And it’s hard to not overwork ourselves when the work is happening in our house, just literal steps from where we relax. We recently started attending Pilates classes twice a week, which has made a positive difference in us setting time aside for self-care.

What have you achieved recently that you’d like to celebrate with our community?

We recently received creative recognition through Memphis’s chapter of the American Advertising Awards (ADDYs™), for a passion video project we created in late 2021. Project Stories: Women Duos is a video series created to celebrate the empowering relationships between five women duos who founded and co-own a product-based small business together in Memphis, Tennessee. While each of these stories is unique, there are a lot of commonalities in the way each pair of women empowers each other. In so many ways, their successful businesses are a direct result of their strong bonds. We loved capturing these women’s stories and sharing them with our community!

What’s next for your business? What can we expect to see over the next few years?

The next step for our business is to move production outside of our home and off our front porch! We hope to open a studio/workshop/small retail shop in the coming year (or two). Our dream is to have a workshop and studio where customers can watch some of our handmade processes happen, as they shop.

What excites you about being an Entreprenista League member?

We are thrilled to join a community of fellow female entrepreneurs! Some of our favorite projects and collaborations have been with other women and we look forward to connecting. We also love sharing our experiences with other business owners in hopes our lessons learned will help them (and vice-versa)!

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Vocalist, Coach, and Mamaprenista Estani Frizzell on Following Her Passion

Please share a brief introduction about yourself and your business: I’m a vocalist/songwriter with a specialty in music and vocal production. I was vocal coaching vocalists for a number of years before beginning my own business as a “one-stop shop” for all music production services. I get to know the client, their tone, musical influences,…

Mamaprenista and Modern as a Mother Founder, Gillian Wade, on Making Busy Moms’ Lives Easier

Please share a brief introduction about yourself and your business: I am a Digital Marketing expert turned Chef! I live in Orange County, CA with my husband and two kids. Creating quick, healthy recipes is my thing! Meal plans can be so time-consuming, but Modern as a Mother has meal plans that can actually make…

Ann Ragan Kearns’s Journey to Launching Odyssey Public Relations

Please share a brief introduction about yourself and your business: Ann Ragan Kearns started her career in Public Relations in the Communications and Marketing department at People Style Watch magazine. From there, she honed her PR prowess at multiple boutique agencies throughout New York City where she learned the perfect brand launch, executed disruptive strategic…

Accomplished Accountant Sophie Plappert on Launching a Practice of Her Own: SJP Services Group

Please share a brief introduction about yourself and your business: Sophie Plappert, a proud Nashville resident for over a decade, graduated with a Bachelor’s degree in accounting from Belmont University in 2012. Armed with years of experience in accounting, wealth management, and financial planning, she took the skills she’d learned— both accounting-wise and people-wise— to…

Mamaprenista and Wee Macree Founder, Julie Tingley, on being a Girl Mom and Community Builder

Please share a brief introduction about yourself and your business: Julie Tingley is a community builder, child advocate, girl mom, and writer. Julie spent 15 years as an award winning-sales representative in the medical industry before staying home with her two daughters. In 2018, she brought the KNOW Women to Florida with the first KNOW…

Mamaprenista Alicia Underwood, Co-Owner and Director at Socially Inspired, on Creating a Meaningful Presence Online and Beyond

Please share a brief introduction about yourself and your business: Hello! My name is Alicia Underwood, and I am the Co-Owner and Director of Digital Strategy at Socially Inspired. I’ve been in the social media space since the very beginning. Fun fact: I was in Twitter’s Focus Group before it became Twitter! I’ve owned my…

Wait….What?!: The FTX Lowdown with Madi Lieber

The last couple weeks have been an absolute roller coaster in the world of Web3. There has been some major drama with the collapse of FTX—but fear not, because one of our favorite guests is here to explain everything.  Today, we’re welcoming back Web3 expert Madi Lieber. Madi has a background in big tech—including time…

Balance is Bullsh*t with Alicia McKenzie of Lift Like A Mother

Any mother knows that having a child completely transforms your body. You may (and honestly probably will) lose muscle mass and your body composition may shift. When Alicia McKenzie found herself in that position ten years ago, she knew she had to do something to help other women going through the same thing.  In today’s…

Why Chase Ink is the Go-To Business Credit Card for Entreprenistas with Jenny Shum

After a few years in the wrong field, Jenny Shum pivoted into financial services. It was in that industry that she realized her passion of helping small businesses. She rose through the ranks because she loved finding new ways to overcome the challenges she faced. Now she is the General Manager at Chase Ink and…

Mamaprenista Charlett Albert on Embodying your Feminine & Masculine Energy to Create a Business and Life you Love

Please share a brief introduction about yourself and your business: Hi everyone! I am Charlett, a Sales Coach & Feminine Leadership Mentor. I was in corporate sales + marketing for 10+ years and transitioned to sales coaching online for female entrepreneurs when becoming a mommy. ✅ My job is to help you create consistent cash…

Carolyn Fellner of Fellner & Co Management on being the go-to Profit-Driven Online Business Manager

Please share a brief introduction about yourself and your business: I’m Carolyn Fellner, Owner of Fellner & Co Management and Certified Dashboard Designer. I’m the Profit-Driven Online Business Manager. I help established female entrepreneurs who run 6 and 7-figure businesses analyze their data and optimize their business, so they can make more money with fewer…

Mamaprenista Morgan Lituchy of Aaron & Otto on Turning a Creative Outlet into a Business

Please share a brief introduction about yourself and your business: Like many people, when COVID hit I needed to find a creative outlet to keep myself busy and not feel so isolated. My son Aaron was born 6 weeks early in October 2019. I was scheduled to end my maternity leave at the beginning of…

Following the Breadcrumbs: Jackie Courtney on Building a Web3 LVMH

Learning about Web3 can be a tricky thing. Finding reliable sources isn’t always the easiest task, and it’s made even harder in an industry where information is constantly changing and evolving.  Today, we’re sitting down with Jackie Courtney, an entrepreneur, investor, and Web3 & NFT enthusiast. Jackie got her start founding Nearly Newlywed, a company…

Beauty Services in a Dash with Carla Oliva of Dash Bar

One day in 2017, Carla had been looking forward to pampering herself before her vacation with her husband. However, after six hours, she had only been able to get three services. She realized there had to be a more time efficient way for women to get their beauty services done.  In today’s episode, we sit…

High Quality Cocktails at Home with Dominique Gonzales of Root Elixirs

After rising up through the ranks in the hospitality industry to become a bartender at many different cocktail bars in Northern California, Dominique Gonzalez found herself being the designated bartender at all the gatherings she would attend. An Entreprenista at heart, Dominique decided to use her bartending knowledge to fix the problem that many of…