Knowing Your Worth with Liana Douillet Guzmán

Liana Douillet is the Chief Marketing Officer at Skillshare, an online learning community for creatives, inspiring millions of members who come together to find inspiration and take the next step in their creative journey. Previously the COO of Blockchain, she spent four years helping the company grow its revenue, expand into new product lines and geographies, and 10x its user base to over 40M. Liana also spent a decade with professional services company Axiom, leading Branding and Communications to help them grow to a 250 million dollar/year industry leader with 2000 people in 17 offices globally. Proudly Puerto Rico born and Connecticut raised, Liana has a BA Degree in Psychology & International Studies from Connecticut College. Later, she was Chair of the Programming Committee with the Alumni Association Board. Liana’s philanthropic work earned her a spot on the New York Observer’s “Top 20 Philanthropists under 40.”

Liana joins us today to share her career journey from New York paralegal to marketing powerhouse, where she rose through the ranks quickly due to a work ethic and focus that will take your breath away.

Liana discusses what mentorship means to her and why hard truths from your mentor are as crucial as the skills they can teach you. She discusses the forward-thinking you should employ when striving for a promotion and how you can canvas for that position by doing the job before you get it. Liana reveals the two questions she asks every job candidate and what else she’s looking for when hiring. We also discuss parenting and the workplace and why being upfront about your boundaries and working hours in this current lockdown era is more important than ever before.

“Just know your worth.” – Liana Douillet

This week on SocialFly’s Entreprenista Podcast:

• How COVID-19 has affected the hiring pool and office dynamics
• What a mentor should teach you and tell you
• How ‘no negotiation’ salaries have evened up the hiring playing field
• What you should be asking your boss a year before your promotion
• Why you need to give feedback you received time to breathe
• The two questions Liana asks every new job candidate before hiring them
• Why you should redo your resume once a year

Our Favorite Quotes:

• “Marketing actually had the power to change people’s lives. It could really define the way that people interact with some of the most transformative technologies in the world.” – Liana Douillet
• “When you have a really clear vision of what you want to communicate, how you communicate it becomes a lot easier.” – Liana Douillet
• “When you have to say no to things you realize that you CAN say no to more than you do.” – Liana Douillet

Connect with Liana Douillet:

• Skillshare Website
• Liana Douillet on LinkedIn
• Liana Douillet on Instagram
• Liana Douillet on Twitter

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