Karla Salinari on helping women heal their relationship with food through her work as a Holistic Health Coach

Karla Salinari_Blog Header

Describe your business in a few words?

I am a Holistic Health Coach who helps women heal unhealthy relationships around food by learning to eat with purpose, fall in love with foods that love you back and love and accept their bodies at every stage of the journey.

What made you take the leap to start your own business?

I felt that my community needed nutrition advice from a Health Coach that was relatable and understood their health struggles b/c I too have experienced the same struggles. I am Latina and work mostly with women in the Latin community. We speak the same language in every sense of the word and that is something that I know my clients value a lot.

What was your background prior to starting your own business?

Finance.

Did you always know you wanted to be an entrepreneur?

Yes, I always knew I wanted to give back to my community and be of service in some type of way. This is the best way I know how and it’s been amazing helping so many women heal their relationship with food and their own body image.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I started writing a blog 4 years ago where I shared healthy, Latin-inspired recipes and nutrition advice with women in my immediate circle. Slowly, the word got out and I grew a small following. I then opened a business IG account and started posting daily which really helped me grow my following even further. IG has been great for me to grow my business – it’s where I get most of my clients from. 

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

When I first started posting on IG I didn’t have a plan and didn’t understand how the algorithm worked. I worked on putting out really valuable content that was never seen. I then started to learn the ins and outs of IG and using the platform in a smart way to scale my business and it worked but I definitely struggled at the beginning.

What is the accomplishment you are the most proud of to date?

Being able to help so many women in the Latin community through 1:1 coaching, classes and local Television (Telemundo and NBC).

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

I need my team to believe in my work just as much as I do. I have so many ideas and plans for the future and when you have a team that shares your vision and believes in you that’s a win for me.

How has your business or industry been impacted by the COVID-19 pandemic?

It has not been impacted very much, to be honest. I am a Holistic Health coach and I help people get healthy and understand how to use food as medicine which we can all benefit from especially during these times. The only part of my business that changed was my in person cooking classes and workshops but I’ve successfully moved those to virtual.

What’s next for your business? What can we expect to see over the next few years?

I have a Bilingual Plant-Based cookbook coming out at the end of the year. I’m also working on my bi-weekly segments on Telemundo and NBC.

What is the biggest lesson you have learned in 2020?

To “roll with it”, accept change and pivot.

What do you know now that you wish you knew when you were first starting your business?

Growth happens organically and not overnight. Also, to stay consistent and continue to come from a place of service and love.

How have you managed to stay grounded this year?

My meditation practice and taking it one day at a time.

Do you believe in work/life balance? What are some of your best tips?

Yes, but you have to stay focused on your goals. Setting up a schedule and making sure that I stick to it as best I can is key. This allows me to stay focused and not waste time. I’m a wife and a mom to a 6yr old who demands a lot of my attention + homeschooling which isn’t easy so coming up with a schedule that I can follow allows me to balance work and home life.

What’s something our audience would be surprised to learn about you?

That I still work a 9-5pm job in Finance at the same time I have been able to scale my business. It hasn’t been easy to do both but it can be done if you’re organized and focused.

What are your top 3 tips to stay productive each day?

My AM spiritual practice and exercise schedule is not negotiable – it helps me stay focused and aligned with my purpose.  

Scheduling out your day is key to staying organized and focused. 

Keeping a list of to-do’s and future plans is also very helpful.

What does being an Entreprenista mean to you?

Being able to serve and give back to my community.

Share it!

Posted in
Tags

Leave a Comment





Natalie Ramirez Designs Impactful Spaces With Her Architecture Firm

Hi, Natalie! Please share a brief introduction about yourself and your business. Natalie Soledad Ramírez is the Founder and Principal Architect of Natalie Ramirez Architecture + Impact Collaborative. She has worked in architecture for over 14 years. She believes that the built environment can act as a catalyst for positive change and has devoted much…

Massage Therapist Gabby Garduno Promotes Self-Care and Mental Wellness

Hi, Gabby! Please share a brief introduction about yourself and your business: Hola, I’m Gabby, a Los Angeles mobile massage therapist providing massage for self care and mental wellness. What excites you about being an Entreprenista League member? Definitely being in a community with ladies who want to help build each other up! What made…

How Leslie Roberson Became a Leader in Inclusive Beauty Retail

“I became hyper detailed on the processes and how the business should run. Any good business, this should be the baseline. Nothing else, like this is it. How does your business run without you? My team understands that everyone’s on board, so they just move through the system systematically. And so if they have any…

How Renee Parsons Innovated Golf Apparel in a Male-Dominated Industry

“Just surround yourself with people that are not necessarily better than you, but that bring something to the table you don’t—and [don’t] be intimidated by that or threatened by that. I love collaborating and I love having people on my team that bring something to the table and can teach me, and I feel like…

Laurie Arron on Her Coaching Biz for C-Suite Execs and Chiefs of Staff

Hi, Laurie! Please share a brief introduction about yourself and your business: Hi, I’m Laurie. I’m a trusted advisor and executive coach to C-Suite leaders and Chiefs of Staff. I’m also the founder of ChiefSpace Boardroom, a group coaching mastermind for Chiefs of Staff. What excites you about being an Entreprenista League member? I am…

Take a Look Inside Our Founders Weekend VIP Gift Bags

We’re still thinking about the VIP gift bags from Founders Weekend! The gift bags were filled with such innovative, useful (and luxurious!) products. Amplifying women-owned businesses is what we’re all about and we want to be sure all of the founders that featured products in our VIP Founders Weekend gift bags are discovered by all…

Dalana Lara Turned Her Passion for Baking Into a Cookie Biz

Hi, Dalana! Please share a brief introduction about yourself and your business: Hi, I’m Dalana, founder of The Cookie Mania. Originally from Caracas, Venezuela, I moved to the U.S. in 2015. My lifelong passion for baking was always a part of me, even though I went to college and graduated as an accountant. Beyond balancing…

Ariana Olive Helps People Reach Their Financial Goals Through Planning

Hi, Ariana! Please share a brief introduction about yourself and your business: With over fifteen years of experience in finance and business management, Ariana is a performance-driven professional who provides strategic guidance to help individuals, families, and small-business owners reach their financial goals through comprehensive financial planning. She focuses on four key areas: tax planning,…

How Marina Khidekel Made Her Business a Household Name Through Networking

“Everybody has an unfair advantage. Use it. It could be an expertise that you have, that could be contacts you have in an industry that’s adjacent to the industry of your startup or can help your startup—use that. When Marina Khidekel started her search for a solution to her nighttime anxiety, she turned to weighted…

Elsi Pacheco on Her Brand Development and Digital Design Agency

Hi, Elsi! Please share a brief introduction about yourself and your business: I’m Elsi. I am the creative force behind Link Up Level Up, bringing over 20 years of experience in marketing, design, and website development to the digital space for business owners. I was born and raised in the vibrant hustle of New York,…

How Tisha Thompson Launched the First Black-Owned Clean Makeup Brand at Sephora

“There’s a lot of things that come with being able to support a retailer like that… If you’re not ready for those things, then go DTC first because you also have to have: Is your product merchandisable? Do you have unit cartons? Do you have UPCs? All of these kinds of operational tactical things that…

Shulamit Ber Levtov Supports Woman Entrepreneurs’ Mental Health & Well-Being

Hi, Shulamit! Please share a brief introduction about yourself and your business: I’m Shulamit Ber Levtov, MA, RSW, CCTP, aka The Entrepreneurs’ Therapist. I’m passionate about mitigating the entrepreneurial mental health crisis and transforming the entrepreneurial ecosystem to include the whole human in business. I do that through speaking, teaching, and consulting, as well as…

5 Tips for Planning a Seamless Event

Founders Weekend was a month ago, and we still can’t get over the impact the event made for our community. Seeing our members, in person, connecting and collaborating with each other was what it was all about.  The content that was captured truly reflects the feeling of our Founders Weekend event and we can’t wait…

Gina Caracci Does it All: Trainer, Podcaster, and Charity Founder

Hi, Gina! Please share a brief introduction about yourself and your business: I’m Gina aka GinaMarieFit. I’m a NASM personal trainer, business owner, podcaster, and charity organization founder. When I set out to become a personal trainer and online business owner, my goal was to provide more than just workouts and macros. I wanted to…

Building a 50,000+ Community While Navigating Postpartum Challenges

“I really care about people and I really care to see people thrive in communities where they feel welcomed.” Amanda Smith is the Founder & CEO of Dallas Girl Gang, a 50,000 plus global community of engaged women connecting in career, business, and life. Amanda, a former elementary music teacher, has grown Dallas Girl Gang…