Karla Salinari on helping women heal their relationship with food through her work as a Holistic Health Coach

Karla Salinari_Blog Header

Describe your business in a few words?

I am a Holistic Health Coach who helps women heal unhealthy relationships around food by learning to eat with purpose, fall in love with foods that love you back and love and accept their bodies at every stage of the journey.

What made you take the leap to start your own business?

I felt that my community needed nutrition advice from a Health Coach that was relatable and understood their health struggles b/c I too have experienced the same struggles. I am Latina and work mostly with women in the Latin community. We speak the same language in every sense of the word and that is something that I know my clients value a lot.

What was your background prior to starting your own business?

Finance.

Did you always know you wanted to be an entrepreneur?

Yes, I always knew I wanted to give back to my community and be of service in some type of way. This is the best way I know how and it’s been amazing helping so many women heal their relationship with food and their own body image.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I started writing a blog 4 years ago where I shared healthy, Latin-inspired recipes and nutrition advice with women in my immediate circle. Slowly, the word got out and I grew a small following. I then opened a business IG account and started posting daily which really helped me grow my following even further. IG has been great for me to grow my business – it’s where I get most of my clients from. 

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

When I first started posting on IG I didn’t have a plan and didn’t understand how the algorithm worked. I worked on putting out really valuable content that was never seen. I then started to learn the ins and outs of IG and using the platform in a smart way to scale my business and it worked but I definitely struggled at the beginning.

What is the accomplishment you are the most proud of to date?

Being able to help so many women in the Latin community through 1:1 coaching, classes and local Television (Telemundo and NBC).

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

I need my team to believe in my work just as much as I do. I have so many ideas and plans for the future and when you have a team that shares your vision and believes in you that’s a win for me.

How has your business or industry been impacted by the COVID-19 pandemic?

It has not been impacted very much, to be honest. I am a Holistic Health coach and I help people get healthy and understand how to use food as medicine which we can all benefit from especially during these times. The only part of my business that changed was my in person cooking classes and workshops but I’ve successfully moved those to virtual.

What’s next for your business? What can we expect to see over the next few years?

I have a Bilingual Plant-Based cookbook coming out at the end of the year. I’m also working on my bi-weekly segments on Telemundo and NBC.

What is the biggest lesson you have learned in 2020?

To “roll with it”, accept change and pivot.

What do you know now that you wish you knew when you were first starting your business?

Growth happens organically and not overnight. Also, to stay consistent and continue to come from a place of service and love.

How have you managed to stay grounded this year?

My meditation practice and taking it one day at a time.

Do you believe in work/life balance? What are some of your best tips?

Yes, but you have to stay focused on your goals. Setting up a schedule and making sure that I stick to it as best I can is key. This allows me to stay focused and not waste time. I’m a wife and a mom to a 6yr old who demands a lot of my attention + homeschooling which isn’t easy so coming up with a schedule that I can follow allows me to balance work and home life.

What’s something our audience would be surprised to learn about you?

That I still work a 9-5pm job in Finance at the same time I have been able to scale my business. It hasn’t been easy to do both but it can be done if you’re organized and focused.

What are your top 3 tips to stay productive each day?

My AM spiritual practice and exercise schedule is not negotiable – it helps me stay focused and aligned with my purpose.  

Scheduling out your day is key to staying organized and focused. 

Keeping a list of to-do’s and future plans is also very helpful.

What does being an Entreprenista mean to you?

Being able to serve and give back to my community.

Share it!

Posted in
Tags

Leave a Comment





Brand Photographer Brittney Jean Guy-Atakpo on helping women show up confidently on camera

Describe your business in a few words? I’m Brittney with Brittney Jean Photography & Company. I help women show up confidently in photos and on social media to grow their brand and business. I’m a Brand Photographer and Strategist. I have over 5 years working for Fortune 100 companies in sales and marketing and over…

Lorena Tapiero of Conscious Consulting on the power of networking

Describe your business in a few words? Conscious Consulting is a Latina-owned, bilingual marketing and public relations agency with 20 years of experience in the hospitality, sports and wellness sectors. Our thoughtful, comprehensive approach helps brands establish clear communication priorities and a long-range vision for meaningful press coverage, value-added partnerships and sustainable influencer relationships. As…

Lindsay Applebaum Stuart of Mamalux on the beginning stage of business

Describe your business in a few words? Mamalux is a first-of-its-kind leakproof sleep solution for breastfeeding moms. Our Kickstarter launches on 10/19! What was your background prior to starting your own business? I spent the first 10 years of my career as a sports journalist for the Washington Post and Sports Illustrated! So this has…

Jessica Bargenquast of Lady ChangeMakers on organic marketing strategies that work

Describe your business in a few words? Lady ChangeMakers is an exclusive e-commerce platform for women-owned businesses to gain valuable exposure and sales. Most of my life I’ve been encouraged to be seen and not heard. Growing up extremely introverted and shy I felt invisible. I wanted to create a platform so women-owned businesses could…

Jennifer Gligoric of EntrePods on the importance of mindset

Describe EntrePods in a few words? Cutting-edge entrepreneur and investor network answering the question “So Now What?” for business owners powered by fractional consultants and coaches with decades worth of experience. What made you take the leap to start your own business? I had no choice.  My mother owned a staffing company for 54 years…

Certified Financial Planner Maggie Gomez on investing and building wealth

Describe your business in a few words? An accessible place where anyone can learn to invest and build wealth, regardless of their net worth. What made you take the leap to start your own business? I realized that it was only those who were already wealthy that had access to quality financial guidance. I got…

Claire Jones of Cushy Couture on shifting paradigms in the fashion industry

Describe your business in a few words? Cushy Couture is a customer-driven clothing brand that creates high quality sweatpants in a wide range of colors and patterns that come in three different inseam lengths because we believe that you don’t have to settle for less. We create functional sweatpants that will last you for multiple…

Writer, Speaker, Podcaster, and Life Coach Chelsea Austin on taking care of yourself first

Describe your business in a few words? I advocate for others to find their own self-worth and acceptance through self-care, love, respect, and storytelling. What made you take the leap to start your own business? When I started writing my book and my blog, I don’t think I ever realized it would become a business.…

Maria Indenbosch of Humanity Wine Co. on creating the company you want to work for

Describe Humanity Wine Co. in a few words? We deliver high valued, family owned wines to your doorstep while changing the lives of abandoned youth by donating 50% of our profits to capacity building programs.  Humanity Wine Co. yearns to change the landscape of business as we know it. Leading abandoned youth to rise to…

Jaclyn Fu of Pepper on empowering women to love their bodies as they are

Describe your business in a few words? Pepper is an unapologetic bra brand for small-chested women, on a mission to empower everyone to love their bodies as they are. We design bras specifically for AA, A, B cups, in band sizes from 30 to 40. We’re bringing back the IBTC to encourage women with small…

Lesha Wincher of E L L E É on believing in your vision and never giving up

Describe your business in a few words? E L L E É is the perfect atmosphere to relax and unwind for mind, body, and soul. Our business is different from the rest as each one of our services are specifically tailored to each one of our guests. What made you take the leap to start…

Meg Murray Jones of Postpartum Plan on the best decisions she made in launching her online resource

Describe your business in a few words? Postpartum Plan is an online resource for new parents from 35 weeks pregnant to 6 weeks postpartum. It brings together a support team of experts that all new parents should have access to; women’s health physio, yoga and breath-work instructor, nutritionist, postpartum doula, GP and more. We also…

Amelia Pavlik of FRESHJUICE + bubbly on wellness and work/life balance

Describe FRESHJUICE + bubbly in a few words? A boutique business focused on connecting clients to wellness splurges to suit budgets big and small. What made you take the leap to start your own business? I love all things wellness, and for years, I’d searched for a resource that could provide me with the latest…

Ari Krzyzek of Chykalophia on converting your network into your net worth

Describe your business in a few words? Chykalophia (read: see-ka-lo-fia) is a creative and technology agency helping women-led brands in FemTech & DTC fast-forward their business through strategies, design and all things website. What made you take the leap to start your own business? My fiancé at the time (now my husband and business partner)…

Monique Little of You Go Natural on the importance of planning for growth

Describe You Go Natural in a few words? YGN creates beautiful and innovative products that make natural haircare easier. What made you take the leap to start your own business? I started my business because there was a need in the market that needed to be filled. I did not want to let the opportunity…