It’s All in the Numbers with Samantha Santaniello, Partner at R.S.K. Tax and Consulting LLC

Copy-of-Website-Header-Template-26

Please share a brief introduction about yourself and your business:

I am a mom of two adorable kids, a wife to an amazing husband, and a partner at R.S.K. Tax and Consulting LLC. I love waking up early to focus on myself before the kids wake up, so I can get my mind right for the day. My morning routine is so important to me because it sets the tone for my day. My passion is educating and supporting women-owned businesses on the importance of understanding the tax law and how to take full advantage of it. Why give more to Uncle Sam more money than you have to?

What excites you about being an Entreprenista League member?

I love to network, especially with like-minded women. I love to hear everyone’s stories and how they go to where they were because my past and what I have been through is the reason why I am where I am today and I’m grateful for all the challenges and heartbreaks and setbacks I have come across.

What made you take the leap to start your own business?

I wanted flexibility and to be able to control my own destiny. Most importantly, I wanted financial freedom and to be able to control my time so I can be more present with my family.

What was your background prior to starting your own business?

I have been a CPA for 15 years. I graduated from Fordham university and started my career at one of the big four accounting firms: KPMG. I then worked in private and non for profit prior to starting my own business.

Did you always know you wanted to be an entrepreneur?

To be honest I didn’t. After my mom passed away 5 years ago, everything changed. My whole perspective on life changed.

Take us back to when you first launched your business, what was your marketing strategy to get the word out, and did it go as planned?

With an accounting and tax business, the majority of the clients are referrals and word of mouth. I then started to market on Instagram, but I was attracting the wrong clients. we just started with SEO and I am excited to see the results.

What is the biggest challenge you have encountered along the way and what did you learn from it?

My biggest challenge is setting boundaries for myself with my business. I always felt like I had to answer my clients right away and everything was an emergency and it affected my relationship with my kids and husband. I started a business so I can set my own schedule and it actually was worse because I became obsessed. I learned that it’s okay to answer an email a day later and that I need to set boundaries from the beginning. I love what I do and being there for my clients but I need to make sure I separate what’s urgent and what can wait so it doesn’t affect my time with my kids and family.

What is the accomplishment you are the proudest of to date?

How this business is growing is so exciting to me. I love helping my clients with all financial-related things and it has changed their lives. Finances are one of the biggest stress factors in many people’s lives and RSK is able to reduce that stress.

Do you believe in work/life balance? What are some of your best tips?

My best tip for making sure you have time for what’s important to you is planning your day, weeks, and months. It doesn’t always go to plan but having a plan helps tremendously. Figure out what’s important to you and what your priorities are and the things that are not important to you but prevent you from doing the things you love, and try to outsource them. For example, I hired a cleaning service to clean my house because I rather spend time with my kids and husband or help my clients than clean the house. Not only did I give myself that time back but I’m also helping a local business by utilizing their services.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

You don’t need to have all the answers to start, just start. Every step is closer to your dream. It’s ok to fail. I was so scared to fail which is why I struggled in the beginning but once I accepted my failures, I learned what worked and what didn’t work.

What have you achieved recently that you’d like to celebrate with our community?

I left my full-time W2 Job to run my business full-time and really excited to see where this goes

What’s next for your business? What can we expect to see over the next few years?

To continue to help and support more business owners on their journey from a financial perspective. We will continue to educate business owners on the importance of understanding your numbers. Your numbers are the brain of your business and if the brain doesn’t work, the business cannot sustain itself and will want to ensure it doesn’t happen to our clients.

 Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Balance is Bullsh*t with Alicia McKenzie of Lift Like A Mother

Any mother knows that having a child completely transforms your body. You may (and honestly probably will) lose muscle mass and your body composition may shift. When Alicia McKenzie found herself in that position ten years ago, she knew she had to do something to help other women going through the same thing.  In today’s…

Wait….What?!: The FTX Lowdown with Madi Lieber

The last couple weeks have been an absolute roller coaster in the world of Web3. There has been some major drama with the collapse of FTX—but fear not, because one of our favorite guests is here to explain everything.  Today, we’re welcoming back Web3 expert Madi Lieber. Madi has a background in big tech—including time…

Why Chase Ink is the Go-To Business Credit Card for Entreprenistas with Jenny Shum

After a few years in the wrong field, Jenny Shum pivoted into financial services. It was in that industry that she realized her passion of helping small businesses. She rose through the ranks because she loved finding new ways to overcome the challenges she faced. Now she is the General Manager at Chase Ink and…

Mamaprenista Charlett Albert on Embodying your Feminine & Masculine Energy to Create a Business and Life you Love

Please share a brief introduction about yourself and your business: Hi everyone! I am Charlett, a Sales Coach & Feminine Leadership Mentor. I was in corporate sales + marketing for 10+ years and transitioned to sales coaching online for female entrepreneurs when becoming a mommy. ✅ My job is to help you create consistent cash…

Mamaprenista Alicia Underwood, Co-Owner and Director at Socially Inspired, on Creating a Meaningful Presence Online and Beyond

Please share a brief introduction about yourself and your business: Hello! My name is Alicia Underwood, and I am the Co-Owner and Director of Digital Strategy at Socially Inspired. I’ve been in the social media space since the very beginning. Fun fact: I was in Twitter’s Focus Group before it became Twitter! I’ve owned my…

Carolyn Fellner of Fellner & Co Management on being the go-to Profit-Driven Online Business Manager

Please share a brief introduction about yourself and your business: I’m Carolyn Fellner, Owner of Fellner & Co Management and Certified Dashboard Designer. I’m the Profit-Driven Online Business Manager. I help established female entrepreneurs who run 6 and 7-figure businesses analyze their data and optimize their business, so they can make more money with fewer…

Mamaprenista Morgan Lituchy of Aaron & Otto on Turning a Creative Outlet into a Business

Please share a brief introduction about yourself and your business: Like many people, when COVID hit I needed to find a creative outlet to keep myself busy and not feel so isolated. My son Aaron was born 6 weeks early in October 2019. I was scheduled to end my maternity leave at the beginning of…

Following the Breadcrumbs: Jackie Courtney on Building a Web3 LVMH

Learning about Web3 can be a tricky thing. Finding reliable sources isn’t always the easiest task, and it’s made even harder in an industry where information is constantly changing and evolving.  Today, we’re sitting down with Jackie Courtney, an entrepreneur, investor, and Web3 & NFT enthusiast. Jackie got her start founding Nearly Newlywed, a company…

Beauty Services in a Dash with Carla Oliva of Dash Bar

One day in 2017, Carla had been looking forward to pampering herself before her vacation with her husband. However, after six hours, she had only been able to get three services. She realized there had to be a more time efficient way for women to get their beauty services done.  In today’s episode, we sit…

High Quality Cocktails at Home with Dominique Gonzales of Root Elixirs

After rising up through the ranks in the hospitality industry to become a bartender at many different cocktail bars in Northern California, Dominique Gonzalez found herself being the designated bartender at all the gatherings she would attend. An Entreprenista at heart, Dominique decided to use her bartending knowledge to fix the problem that many of…

Minisode: Thanksgiving Episode

This week, we’ve got a snackable in the holiday spirit about gratefulness. It’s a little Thanksgiving ditty about Web3 and why we should be thankful for this new era of the internet.  In this episode, you’ll learn: Michelle’s gratitude moments toward Web3 (02:29)The Web3 community is welcoming and open minded (02:58)Web3 can bring new friendships…

Ready, Set, Glam: The Best Gifts For Beauty & Fashion Lovers

Bring beauty into your friends and family’s life with gifts that will make them look as fabulous as they feel on the inside. We all have those friends who seem to know about trends before they happen. They are pros mastering makeup contour hacks and overnight curlers they see demonstrated on TikTok. When you need…

The Best Gifts For Babies & Kids (That Won’t Annoy Mama, Either!)

From holiday-flavored baby food to play sofas, treat your little ones (and yourself) to a different gift approach this holiday season. As a mom, you look forward to shopping for everyone, sure. But your favorite people to buy (endless) gifts for are the tiny humans you love dearly. And even if you’re not a parent…

The Perfect Present For Everyone On Your List

Want to get a little something for a specific person on your list but feeling stumped? We’ve selected the perfect gifts to give those hardest to buy for so you can spend less time stressing and more time enjoying the holidays. The holidays are the merriest time of all, full of wonder, glee and joy……

The Best Gifts For the Entreprenista in Your Life

When it comes to finding gifts for busy women doing big things in the business world, we know a thing or two. Our guide has the perfect presents for female leaders wanting to grow their business or even just take a moment to relax for a change. They do it all, so they seem like…