Introducing the Women of Canada Making Waves in Street Culture #HERFORSHE

email banners (10)

Entreprenista, a media company and membership community dedicated to the advancement of women-led businesses, is proud to celebrate and empower women across Canada in partnership with Hershey-Canada through their #HERFORSHE campaign in celebration of International Women’s Day (March 8th).

The Hershey Company’s award-winning #HerShe campaign, which originated in Brazil in 2020, will transform its iconic Hershey’s Milk Chocolate Bar wrapper into a celebration of incredible women, their accomplishments, and the impact they have made in their communities. The celebratory packs of Hershey Canada bars represent women that are making waves in street culture.

In Canada, street culture is the glue that holds many urban environments together. The women that Canada is amplifying range from designers to sports club founders to LGBTQ+ advocates. All of these roles are important to street culture and creating a well rounded and inclusive community. Here’s a little about each of the featured Canadian women.

#HERFORSHE – Canada

Erica Jacobs – Founder of 100% Skate Club

Erica sees skating as an artform, something that lets her fully express herself as an individual. She wanted others to experience the same. So she founded the 100% Skate Club in Calgary,  a non-profit that helps girls and non-binary people embrace skateboard culture as their own. Here, she mentors the next generation of rippers, knowing it’s key to shifting the skate scene to include everyone and represent the whole community.

Fitriya Mohamed – Founder of the Muslim Women’s Summer Basketball League (MWSBL)

The founder of the Muslim Women’s Summer Basketball League (MWSBL) and an ambassador of the Hijabi Ballers, Fitriya created the inclusive space she always looked for as young girl. She was the first Muslim woman to win Female Athlete of the year at her highschool and was determined to pursue a career in the sports industry. Now with the community she’s helped foster, she hopes to inspire the next generation of Muslim women hoopers around the world.

Marion Willis – Advocate for the Homeless

Marion feels like the universe aligned so she could be a catalyst for change. As the founder of St. Boniface Street Links in Winnipeg, she’s been an advocate for the homeless for 40 years. Her goal is to change how we treat vulnerable people in our communities, how we understand and address mental health and addiction, and to give a voice to those who otherwise go unheard.

Natalya Amres – Sustainable Fashion Designer

A sustainable fashion designer and business owner, Natalya is completely re-imagining streetwear on her own terms. Self-taught and endlessly independent, she goes beyond what’s been done before, creating from pure passion and following no-one else’s rules. And being sustainable comes naturally—because why buy something new, when gems await in vintage and thrift shops?

Yasmeen Persad – Trans Activist

Yasmeen is the trans program coordinator for Trans People of Colour project (TPOC) at The 519 community organization and a research coordinator for Trans Women HIV Research Initiative (TWI RI) Women’s College Hospital in Toronto. She has worked over the past 15 years with Trans intersectional communities, and service providers to create, reduce, and allow access for Trans folks to Social Services across the Province of Ontario.

Hershey is also supporting Entreprenista’s Global International Women’s Day virtual event this year,  on March 8th at 11am EST, where Entreprenista will bring together a panel of successful and innovative women to showcase their talents, and to discuss gender equality and gender balance as an economic issue. Entreprenista will kick-off the event with a Spoken Word Performance by Biet Simkin, world-renowned meditation leader dubbed the “David Bowie of Meditation,” and will close out the event with a virtual live performance of “I am a Girl” by Singer/Songwriter, Tennille Amor. You can register to join the virtual event here:

You can also Join the Movement by posting on social media to share about women in your life who inspire you using the hashtag #HERFORSHE. Tag 2+ inspirational women who deserve to be celebrated and ask them to share about women who inspire them too. Tag @hersheyscanada @entreprenistas to amplify the voices of women across the globe!

Share it!

Posted in
Tags

Leave a Comment





How Coach and Consultant Sarai Tave’s Personal Healing Journey Sparked Moonlight Devi

Please share a brief introduction about yourself and your business: My name is Sarai Tave. I am 35 years old, a single mom, and the owner of Moonlight Devi and The Singles Network by Moonlight Devi. I am a singles and couples coach, image consultant, and Thetahealing therapist. I help single people break thru their…

Decorating Dream’s Midge Fuller’s Desire to “Go All In” on Her Business

Please share a brief introduction about yourself and your business: I am an interior designer, and I launched Decorating Dreams, which will help my clients see the potential in their homes by guiding them through the process. What excites you about being an Entreprenista League member? I am excited to work with Entreprenista because I…

Work-Life Balance and Scaling Your Business with Marketing-Led Business Coach Katrina Aronson

Please share a brief introduction about yourself and your business: Katrina Aronson is THE Marketing-Led Business Coach, blending her background in small business marketing and psychology to help creative business owners to get out of their way and see massive shifts. With simple and scalable marketing strategies as her super power, she has grown two…

Fintech Queen, Heather Doyle of CoinQueens, on How to Manage Expectations and Crypto Empowerment

What excites you about being an Entreprenista League member? I am excited to connect with women who have had success in web2. I hope to onboard and empower them in web3 through education, investing, and networking. Women are typically not the leading demographic in nascent fintech markets, and CoinQueens is determined to change that in…

CoFounder of ExExperts, T.H. Irwin, on the Importance of Focus and Goal-Setting

Please share a brief introduction about yourself and your business: My best friend and I divorced at the same time (drama and cheating ex-husbands), and we had one another leading up to it, during the process, and for everything after. We started the “exEXPERTS and Divorce etc…” podcast to help people in the same way…

Ex-Corporate Ad Pro Kaitlin Villatoro Highlights her Decisions and Insights around Diving into a New Entrepreneurial Path

Please share a brief introduction about yourself and your business: I’m an ex-corporate ad pro, with 11 years of working with top Fortune 500 brands like Apple, Disney, and Corona. Motivated by the desire to be more present for my family and a demanding IVF journey, I left my corporate career to start my own…

Former Fortune 200 Executive, Chris Holter, on the Importance of Welcoming Personal Transformation when Launching your Own Business

Please share a brief introduction about yourself and your business: Hello – I am Chris – A former global fortune 200 Executive turned lifestyle entrepreneur, trusted advisor, international speaker, and executive coach. I founded Chris Holter Consulting in 2020. I know firsthand what it is like to be building a business, the challenges you face,…

Beauty and Fragrance Consultant Emilie Mascarell on leveraging past experiences to launch your dream line

Please share a brief introduction about yourself and your business: I’m a fragrance and beauty product development consultant. I launched Emilie Consulting to help companies develop fragrances, candles, and skin care products including product strategy, sourcing, formula and packaging development, testing, vendors relationship, negotiations, production support, and everything until release on the market. What excites…

Life and Manifestation Coach Adriana Keefe on living in alignment with an abundance mindset

Please share a brief introduction about yourself and your business: I am an award-winning real estate dropout turned Life and Manifestation Coach who teaches high achieving women how to create life balance without sacrificing their goals. I am a wife and mother to 3 children, lover of wine and “New Girl”, and host of the…

Lee Friedman of Mango Tree Travel on helping busy parents plan trips of a lifetime

Please share a brief introduction about yourself and your business: Hi everyone! I’m Lee Friedman, founder of family travel company Mango Tree Travel.  I believe it should be easier for busy parents to find excellent hotels that welcome kids and have rooms that actually fit families (that aren’t your stereotypical family resorts). So about 9…

Robin Dimond of Fifth & Cor on innovating and adapting to an ever-changing industry

Please share a brief introduction about yourself and your business: I am the CEO and Founder of Fifth & Cor, a marketing & innovation company.I bring over 15 years of experience that has led to a successful team and client success stories over the years. Passionate about the human experience, I strive to bring sensory…

Kiara McKinney of Boost Public Relations on building and scaling a nationwide agency

Please share a brief introduction about yourself and your business: I am a multi-hyphenate creative: a publicist, media strategist, business owner, blogger and podcaster. I am the founder and CEO of Dallas-based Boost Public Relations, which provides PR, branding and creative services to minority and women-owned brands from coast-to-coast.  I founded my agency during a…

Attorney and Business Owner Reda Hicks on managing multiple businesses at once

Please share a brief introduction about yourself and your businesses: Hi! My name is Reda Hicks, and I’m a practicing attorney and business owner based in Houston, Texas. I run three companies, all focused on helping small businesses grow and thrive. My law practice, Hicks PLLC, is a commercial law firm that does general counsel…

Kelly Williamson of Explore Pittsburgh on helping women grow their businesses

Please share a brief introduction about yourself and your business: Hi! I’m Kelly, a 36 year old teacher turned social media manager from Pittsburgh, PA. I’m passionate about helping other women grow their businesses. What excites you about being an Entreprenista League member? Learning from the pros! What made you take the leap to start…

Sandra Jacquemin of starsoul on creating the first cause-driven charity t-shirt subscription

Please share a brief introduction about yourself and your business: Hi everyone! I’m Entreprenista League member Sandra Jacquemin, Co-Founder of starsoul, the first cause-driven charity t-shirt subscription. Starsoul is transforming the way we give by utilizing the subscription model to raise awareness and funding through cause-inspired tees. For 20 years I have worked behind-the-scenes on…