In Conversation with Vanessa Price of The Vinum Collective

Vanessa Price_Blog Header

Describe your business in a few words?

I am a wine writer, educator, consultant and visual creator all of which is done under my all-things-wine platform The Vinum Collective. I am also the managing partner on a restaurant/hotel project I am developing in The Hamptons.

What made you take the leap to start your own business?

A lot of really big dreams and even bigger courage (and a little bit of naiveté). I hit my mid 30’s and asked myself if not now then when? I decided to give up pretty much all forms of a social life and dedicate every waking minute that wasn’t spent on my day job to my side hustles. And I continued to do that for over 2 years until the side hustles gave me enough income to be my main hustles. And then I jumped off a cliff lol.

What was your background prior to starting your own business?

I have been in the wine and hospitality industries since college.

Did you always know you wanted to be an entrepreneur?

I think in my mind I always had a lot of ideas of working for myself but didn’t give myself the credit to think that I could actually do it for a long time. I was raised in the traditional mind-set of go to school, get a job, work hard, get a better job, rinse and repeat. And that worked out very well for both of my parents so it was scary to say I wanted to forge a new path. One that still excites (and terrifies) me everyday.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I actually started mine quietly as I wasn’t  sure what I was doing in the beginning. I slowly started to put myself and my work out there and saw how people responded. I still haven’t had an “official” company launch but hoping maybe in 2021 when the world has (hopefully) normalized some.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

The brain releases serotonin when we say aloud that we are going to do something, even if we haven’t actually done it yet—giving us a feeling of contentment similar to if we had already done it. This can lead to complacency. I’m sure we all have that friend who is always saying what they are going to do, but doesn’t ever do it. When you’re trying to get something off the ground you can’t afford to have any of that. Don’t tell too many people about what you are doing until the product or idea is ready to be shared. In the midst of creation you just can’t share that energy, or give yourself any false self-reinforcements. You need your energy to be laser focused. Self-promotion comes after the hard work is already done. I learned this the hard way by talking about things prematurely. It led to me giving up on one great idea completely, confused messaging with another and in one instance someone taking my idea before I was ready to share it.

What is the accomplishment you are the most proud of to date?

My book! Big Macs & Burgundy. It was a dream many years in the making and I am so proud to finally see it become real. 

How has your business or industry been impacted by the COVID-19 pandemic?

On the restaurant/hotel project, called Mavericks Montauk, we suffered a delay in our construction timeline that is going to cost us a full season, which is devastating but we still want to move forward. For Vinum, things are busier than ever.

What’s next for your business? What can we expect to see over the next few years?

I hope to see my platform with Vinum expand as more people learn about it and me. It’s meant to be inclusive which means it is malleable as it grows. I’m excited to see what it looks like. For Mavericks, we hope to be open by early 2022!

What is the biggest lesson you have learned in 2020?

Be flexible. 2020 isn’t what anyone expected so I think those that triumph will be the folks who can pivot. Reimagine in a moment and follow through. Don’t be afraid of a new direction, just keep true to your core vision and adjust accordingly to new realities.

What do you know now that you wish you knew when you were first starting your business?

Anyone can do it. You just have to be willing to put in the minutes and the days and the years. I always thought people succeeded because they were more talented or luckier than me. Now I know it’s because they were willing to work hard and quite simply refuse to give up. I started and gave up on so many (really good) ideas and I always had an excuse as to why they wouldn’t work. But the day I said I’m going to give this idea 365 days everything changed. Every day, whether it was 10 minutes or 10 hours, I said I was going to do something for this project. No days off. When I got to the end of that year, I was amazed to look back and see all that I had accomplished. I realized I was going to need another 365 commitment but it finally clicked.

How have you managed to stay grounded this year?

That hasn’t been hard because my life hasn’t changed. I still just get up and work everyday, most days by myself with my pup Luna for company. With COVID especially I don’t see that changing anytime soon.

Do you believe in work/life balance? What are some of your best tips?

I’m not a good person to ask about that. I dedicate as many waking moments to my projects as I possibly can. Most days it’s just natural because the work excites me. I am often told I work too much, but up to this point that has been what’s required. I firmly believe anything worth having never comes easy. But I do know I need to take a mental sanity check every once and again so in two weeks I am taking my first real vacation in 6 years. Excited and nervous for that one. The one thing I do everyday is exercise. Yoga, weight-lifting, running something. That’s my daily mental balance.

What’s something our audience would be surprised to learn about you?

I didn’t grow up around wine or fine-dining. My parents didn’t even take a sip of alcohol in front of me until I turned 21. I thought parmesan cheese was what came in a Kraft container and I had never heard of a Michelin restaurant, let alone stepped foot in one until well after college. It was a very unlikely series of events that led me to the career I have today.

What are your top 3 tips to stay productive each day?

1. Exercise. Some of my best ideas come to me when I’m working out because the mind is just sort of roaming free. And the serotonin release after is such a great energy/mindset to get back to work with. 

2. If you work on a computer move environments throughout the day if you can. Even if it’s just from the coffee table to the kitchen table. Changing your space helps boost creativity and bolster energy.

3. Have a clean and if possible aesthetically pleasing space to work in. That doesn’t mean spend a lot of money, just make it feel nice for you. The subconscious registers so much and we don’t even realize how much our environment might be affecting our work. If my space is messy I’d rather take the 20 minutes to clean it then have it affect my pace and mood all day long.

What does being an Entreprenista mean to you?

Just trying to live life on my own terms instead of someone else’s.

Share it!

Posted in
Tags

Leave a Comment





Randi Shinder on how SBLA explores the intersection of science and beauty to create skincare products that address universal aging concerns

Describe your business in a few words? SBLA uses the intersection of science and beauty to create skincare products that address universal aging concerns. The non-invasive wand-delivery-system skincare line is clinically proven to build collagen, smooth, lift and tighten the skin while targeting the most fragile areas of the face and neck to deliver a…

How Heather Ouida and her co-founders are amplifying women’s voices in the gaming industry through the*gameHERs

Describe your business in a few words? The*gameHERs is a media platform and social networking community that connects, supports and amplifies women who game and who work in the gaming industry. Our mission is to advance the role, voice, image, and power of all women, femme-identifying and non-binary gamers who are comfortable in spaces that…

Creating a smarter swaddle with Hindi Zeidman through her company The Ollie World

Describe your business in a few words? It all started with an amazing infant named Oliver. I was a single foster parent and he was my foster son. When he came to me he was on the verge of being labeled failure-to-thrive because he struggled with the basics of eating and sleeping. He was also…

Jen Fuller on how Etta Loves delivers both babies’ cognitive development and calmness for parents through uniquely-designed baby products

Describe your business in a few words? Etta Loves baby essentials are uniquely designed with science to support babies’ visual and cognitive development, delivering wonder for babies and calm for parents in the everyday. What made you take the leap to start your own business? I had an idea that I couldn’t ignore when my…

How Jessica Jackson is achieving better sleep for both parents and their babies through The Mookabee Swaddle

Describe your business in a few words? The Mookabee Swaddle is committed to helping babies (and ultimately their parents!) achieve better sleep by utilizing the proven power of a parent’s scent. 10% of all profits are donated to Saving Mothers- a non profit dedicated to improving maternal health worldwide. What made you take the leap…

Stacie Stanley on empowering women through her swimwear brand STAYkini™

Describe your business in a few words? STAYkini™ is a swimwear revolution created to empower women through high-quality, backless, strapless swimwear that lets us move freely and soak up the sun while avoiding unwanted tan lines and accidental exposure. What made you take the leap to start your own business? I had the idea for…

Healing Trauma and Getting In Touch With Your Power with Kimberly Ann Johnson, Author of Call Of The Wild

What made you take the leap to start your own business? I’ve always worked for myself (beside when I waited tables and a brief foray into public school teaching). But I took the leap from a calling to a career when I became a mother. What was your background prior to starting your own business?…

How Nicole Boyd used her maternity leave to create Prept, a personal style and beauty help service delivered to consumers virtually so that everyone can feel Prept

Describe your business in a few words? Prept is an on-demand style + beauty concierge that matches women in need of style/beauty help to experts that can help in an affordable, personalized, and digital way. What made you take the leap to start your own business? Having TIME OFF from my corporate job while on…

Daniela Schiliro & Heather Kamback on co-founding inBodi Swim, a swimwear brand inspired by different places of the world the duo has traveled together

Describe your business in a few words? Each collection of inBodi Swim has been thoughtfully created based on different places around the world that we’ve been fortunate enough to see and experience. Along with the environments, colors, textures, cultures of each place; we are most inspired by the unique beauty that each and every woman…

Women Making Bold Moves In Business

Your next read: Ali Kriegsman, co-founder of Bulletin, has released her debut book How To Build A Goddamn Empire. We can’t wait to check it out!  🎉 An exciting partnership: Rocksbox, founded by Meaghan Rose, was acquired by Signet Jewelers, making their $1B service business goal that much closer. 🎉 Top sellers: The Jills Zeder Group, a women-led…

Jasmine Carter on how her own obsession for engagement rings led her to create Balacia, a custom bridal jewelry brand that allows shoppers to create the engagement and wedding rings of their dreams

Describe your business in a few words? Balacia is a custom bridal jewelry brand allowing shoppers to create the engagement and wedding rings of their dreams within their budget. We use diamonds, moissanite, and gemstones so buyers have endless options for colors, shapes, and sizes for their rings. In addition to rings, we also make…

How Julianne Fraser is creating meaningful dialogues with Dialogue New York, a global digital marketing consultancy that specializes in influencer marketing

Describe your business in a few words? Dialogue New York is a global digital marketing consultancy, that specializes in building influencer marketing strategies for luxury and lifestyle brands. What made you take the leap to start your own business? Over the last decade, I’ve watched as the Wild, Wild West of Influencer Marketing took shape,…

Tiffany Buzzatto on pioneering unbottled, undiluted, and uncomplicated slow beauty with her brand DEW MIGHTY

Describe DEW MIGHTY in a few words? We are pioneering unbottled, undiluted, and uncomplicated slow beauty. We plan to always deliver effective skin care products without fillers, sans water, free of nasty ingredients, and without plastic or trashy packaging to always USE LESS. DEW MORE™ What made you take the leap to start your own…

Molly Fienning on how Red Clay turned her into a hot sauce fanatic and CEO

Describe your business in a few words? Red Clay is a cold-pressed, made-for-foodies hot sauce and hot honey brand, named “Tabasco for the 21st century” by Food and Wine Magazine and “a hot honey to elevate your meal” by The New York Times. Crafted by a talented Southern chef, we focus on delicious flavor, sustainably-sourced…

Jhoanna Marissa, founder of WILLA Creative Agency, on creating her dream women-led digital creative agency in the fashion and lifestyle space

Describe WILLA Creative Agency in a few words? A digital-first creative agency working with beauty, fashion and lifestyle brands. What made you take the leap to start your own business? Not being able to find my dream job. I wanted to work in the digital e-commerce space specifically in beauty and fashion. And back when…