In Conversation with Tina Wells of RLVNT Media

Tina Wells_Blog Header

Describe your business in a few words?

RLVNT Media is a small business consultancy.

What made you take the leap to start your own business?

I was a teenager who was obsessed with fashion and pop culture. I launched my first company, a youth marketing agency, when I was 16 and ran that company for 23 years. Now I run a content company.

What was your background prior to starting your own business?

Attending high school. 🙂

Did you always know you wanted to be an entrepreneur?

No. I didn’t even really understand what that meant back in 1995. I knew I wanted to be like the characters in my favorite movie, Boomerang, doing “business-y” stuff.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I was pretty much the only person doing what I was doing, so I had a lot of great press early on that really fueled my business. I was incredibly fortunate and it really helped me build a brand name.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

This is so true. I ultimately decided to close my agency because I hadn’t decided to sell the business early enough, and I didn’t want to spend another 5 years in marketing. The business was evolving and I didn’t want to evolve an agency business, I wanted to dive deep into content creation for myself and my own projects, not clients. I only wish I had come to this inflection point a bit sooner.

What is the accomplishment you are the most proud of to date?

Publishing the first book in THE ZEE FILES with Target. It’s my seventh book, but it’s been quite the journey. I worked so hard and didn’t give up after so many doors were closed. Getting this book published and having it become an instant bestseller has been amazing.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

I was just saying to a friend that in my agency days I hired a lot of generalists. That was a major mistake. Now I am working with an incredible team of specialists who hit it out of the park every single day.

How has your business or industry been impacted by the COVID-19 pandemic?

More people are reading, which is great! I have 6 more books coming over the next 18 months.

What’s next for your business? What can we expect to see over the next few years?

Books turning into TV and movie projects and products.

What is the biggest lesson you have learned in 2020?

Trust the process.

What do you know now that you wish you knew when you were first starting your business?

Do what you love, not just what you’re good at.

How have you managed to stay grounded this year?

Realizing that the good things that have come have only come through teamwork. I’m humbled each day when talented people who could give their energy to other products work with me to continue to grow my brands. It certainly keeps me grounded.

Do you believe in work/life balance? What are some of your best tips?

No. I believe in work/life harmony, and I do my best to maintain harmony in my life every day.

What’s something our audience would be surprised to learn about you?

I’m currently living in Brazil and speaking (very bad) Portuguese every day.

What are your top 3 tips to stay productive each day?

  • Meditate for at least 5 minutes first thing, even lying in bed. Just give yourself a moment of clarity. 
  • Have a ritual you do each day. For me, making my coffee is my ritual. 
  • Do something for 10 minutes that brings you absolute joy. 

What does being an Entreprenista mean to you?

Living life on my own terms and creating products and services that bring solutions and joy to your life.

Share it!

Posted in
Tags

Leave a Comment





Randi Shinder on how SBLA explores the intersection of science and beauty to create skincare products that address universal aging concerns

Describe your business in a few words? SBLA uses the intersection of science and beauty to create skincare products that address universal aging concerns. The non-invasive wand-delivery-system skincare line is clinically proven to build collagen, smooth, lift and tighten the skin while targeting the most fragile areas of the face and neck to deliver a…

How Heather Ouida and her co-founders are amplifying women’s voices in the gaming industry through the*gameHERs

Describe your business in a few words? The*gameHERs is a media platform and social networking community that connects, supports and amplifies women who game and who work in the gaming industry. Our mission is to advance the role, voice, image, and power of all women, femme-identifying and non-binary gamers who are comfortable in spaces that…

Creating a smarter swaddle with Hindi Zeidman through her company The Ollie World

Describe your business in a few words? It all started with an amazing infant named Oliver. I was a single foster parent and he was my foster son. When he came to me he was on the verge of being labeled failure-to-thrive because he struggled with the basics of eating and sleeping. He was also…

Jen Fuller on how Etta Loves delivers both babies’ cognitive development and calmness for parents through uniquely-designed baby products

Describe your business in a few words? Etta Loves baby essentials are uniquely designed with science to support babies’ visual and cognitive development, delivering wonder for babies and calm for parents in the everyday. What made you take the leap to start your own business? I had an idea that I couldn’t ignore when my…

How Jessica Jackson is achieving better sleep for both parents and their babies through The Mookabee Swaddle

Describe your business in a few words? The Mookabee Swaddle is committed to helping babies (and ultimately their parents!) achieve better sleep by utilizing the proven power of a parent’s scent. 10% of all profits are donated to Saving Mothers- a non profit dedicated to improving maternal health worldwide. What made you take the leap…

Stacie Stanley on empowering women through her swimwear brand STAYkini™

Describe your business in a few words? STAYkini™ is a swimwear revolution created to empower women through high-quality, backless, strapless swimwear that lets us move freely and soak up the sun while avoiding unwanted tan lines and accidental exposure. What made you take the leap to start your own business? I had the idea for…

Healing Trauma and Getting In Touch With Your Power with Kimberly Ann Johnson, Author of Call Of The Wild

What made you take the leap to start your own business? I’ve always worked for myself (beside when I waited tables and a brief foray into public school teaching). But I took the leap from a calling to a career when I became a mother. What was your background prior to starting your own business?…

How Nicole Boyd used her maternity leave to create Prept, a personal style and beauty help service delivered to consumers virtually so that everyone can feel Prept

Describe your business in a few words? Prept is an on-demand style + beauty concierge that matches women in need of style/beauty help to experts that can help in an affordable, personalized, and digital way. What made you take the leap to start your own business? Having TIME OFF from my corporate job while on…

Daniela Schiliro & Heather Kamback on co-founding inBodi Swim, a swimwear brand inspired by different places of the world the duo has traveled together

Describe your business in a few words? Each collection of inBodi Swim has been thoughtfully created based on different places around the world that we’ve been fortunate enough to see and experience. Along with the environments, colors, textures, cultures of each place; we are most inspired by the unique beauty that each and every woman…

Women Making Bold Moves In Business

Your next read: Ali Kriegsman, co-founder of Bulletin, has released her debut book How To Build A Goddamn Empire. We can’t wait to check it out!  🎉 An exciting partnership: Rocksbox, founded by Meaghan Rose, was acquired by Signet Jewelers, making their $1B service business goal that much closer. 🎉 Top sellers: The Jills Zeder Group, a women-led…

Jasmine Carter on how her own obsession for engagement rings led her to create Balacia, a custom bridal jewelry brand that allows shoppers to create the engagement and wedding rings of their dreams

Describe your business in a few words? Balacia is a custom bridal jewelry brand allowing shoppers to create the engagement and wedding rings of their dreams within their budget. We use diamonds, moissanite, and gemstones so buyers have endless options for colors, shapes, and sizes for their rings. In addition to rings, we also make…

How Julianne Fraser is creating meaningful dialogues with Dialogue New York, a global digital marketing consultancy that specializes in influencer marketing

Describe your business in a few words? Dialogue New York is a global digital marketing consultancy, that specializes in building influencer marketing strategies for luxury and lifestyle brands. What made you take the leap to start your own business? Over the last decade, I’ve watched as the Wild, Wild West of Influencer Marketing took shape,…

Tiffany Buzzatto on pioneering unbottled, undiluted, and uncomplicated slow beauty with her brand DEW MIGHTY

Describe DEW MIGHTY in a few words? We are pioneering unbottled, undiluted, and uncomplicated slow beauty. We plan to always deliver effective skin care products without fillers, sans water, free of nasty ingredients, and without plastic or trashy packaging to always USE LESS. DEW MORE™ What made you take the leap to start your own…

Molly Fienning on how Red Clay turned her into a hot sauce fanatic and CEO

Describe your business in a few words? Red Clay is a cold-pressed, made-for-foodies hot sauce and hot honey brand, named “Tabasco for the 21st century” by Food and Wine Magazine and “a hot honey to elevate your meal” by The New York Times. Crafted by a talented Southern chef, we focus on delicious flavor, sustainably-sourced…

Jhoanna Marissa, founder of WILLA Creative Agency, on creating her dream women-led digital creative agency in the fashion and lifestyle space

Describe WILLA Creative Agency in a few words? A digital-first creative agency working with beauty, fashion and lifestyle brands. What made you take the leap to start your own business? Not being able to find my dream job. I wanted to work in the digital e-commerce space specifically in beauty and fashion. And back when…